England’s Lionesses roared to victory at the Euro 2022 final after Chloe Kelly’s extra-time winner sealed a dramatic 2-1 win over record eight-time champions Germany on Sunday.
This year marked the first time since Euro 2009 that England had managed to reach the decider of a European Championship, and the betting public responded by taking to the markets.
Flutter Entertainment reported ahead of the final that it was set to attract “the most bets ever placed on a female sporting event,” and without confirmation, the odds appear promising.
The likes of Sky Bet and Paddy Power recorded increases in overall wagers throughout Euro 2022, with the latter claiming a 26% increase compared to the FIFA Women’s World Cup in 2019.
In total, it’s understood around 1.5 million bets were placed throughout the tournament, while England’s appearance in the gold medal match drove added traffic.
“This is a significant milestone for women’s football, which has been touted as the fastest growing female sport in the world,” read a statement from Entain, which owns brands like bwin, Coral, Ladbrokes, Party Casino, and Sportingbet.