esports betting UK

Esports the only field to survive staggering drop in gambling yield during football off-season 

British bookmakers have ben hit hard during the summer off-season after new Gambling Commission data indicated gross gambling yield (GGY) fell more than 13 between May and June.

The only category that didn’t experience a drop during that period was esports, with revenue on the up by some 38%. The £900,000 increase perhaps isn’t a major surprise given esports doesn’t have set ‘seasons’ per se and has long been almost entirely online-facing.

That same can’t be said for other gambling sites verticals, however, as the total GGY fell short by £370.2 million compared to 2021. Not including slots and poker, online gaming revenue fell to £49.1 million (a fall of more than 10%), while real-event betting plummeted to £130.6 million, representing a 23% drop.

The shortfall is to be somewhat expected following the conclusion of most major European leagues in May, though summer tournaments like the 2022 Women’s Euros will help. The new Premier League season kicks off on Friday and upcoming 2022 World Cup offers in what will be a very welcome return as far as the online bookmakers are concerned.