Unibet Launches Watch&Bet
Imagine being able to watch the match and bet on the action without ever leaving the live stream. Well, thanks to Unibet Sports, bettors in the United Kingdom and Europe no longer need to wonder what that might look like. They can actually do it.
Watch And Bet With Unibet
Unibet online bookmaker, a part of Kindred Group, has launched Watch&Bet, a new live streaming player. This seminal development will be available in most of Unibet’s European markets, initially on the two biggest in-play sports, soccer and tennis. The initial launch will be exclusively on the iOS App – but Android and the mobile web browser are in development and will follow soon after.
The ground-breaking, industry-first development will enable Unibet mobile customers to Watch&Bet on live sports without ever leaving the action. The new feature allows Unibet customers to place their bets whilst still watching the on-site sports streams – which will for the first time be presented with a live-odds overlay.
Live sports betting continues to be an important growth area for both the industry and Unibet’s new development is designed to create a more seamless user experience than ever before.
“The new streaming player will take the customer experience to a whole new level,” Erik Bäcklund, Chief Product Officer at Kindred Group, said in a statement. “Easily explained with three words – Fast, Easy and Fun.
“Fast, because it enables our customers to see the action and react to it instantly. Easy, because the design is clever and intuitive. Fun, because this is a whole new way of enjoying the live sports watching and betting experience.”
The new Watch And Bet With Unibet system was developed and created in cooperation with Unibet’s players, who told the company this was a feature they felt would make the betting experience more enjoyable for them. Backlund was quick to add that the program was still in its infancy and will continue to be refined and expanded going forward.
“Through thorough customer feedback capturing and innovative internal workshops, we dreamt up a grand vision of how we can transform the in-play betting experience and with this new Watch&Bet player we are one step closer towards that dream,” Backlund said. “But we are far from done, this is the foundation, to which numerous building blocks will be added and we are all really excited over the upcoming releases for our sports betting customers.”
Unibet offers customers access to over 85,000 live streamed sports events and 100,000 racing events from around the world each year.
