UK Betting Bonuses for New Customers to Claim in 2025

Bonuses are the centrepiece of online sports betting operations. They will be well advertised and the top bookies will work tirelessly to provide enticing offers to get ahead of the competition.

Promotions are always arriving thick and fast, and in 2025, there are some great deals to check out. In our in-depth guide, we will share some of the finest offers out there that are sport-specific, and target new customers.

Best Betting Bonus Offers in the UK 2025

List of Betting Bonuses from the Best Bookmakers

We work with many of the most established bookmakers in the UK sports betting industry. To give you an idea of the bonuses and free bet deals they have floating about, we have created a table to draw your attention to them.

Reviews of the Best Betting Offers for New Customers

It’s time to take a closer look at the top betting offers for new customers in 2025. We have sifted through the details and provided a series of reviews for the operators mentioned in the table.

It’s worth noting that deals will rarely change. Well, operators will seldom reduce the current offer available.

bet365 – NFL Early Payout

bet365 has its fingers on the pulse when it comes to special offers. The welcome bonus consists of a Bet £10 & Get £50 in free bets which puts it on a level footing with Betfred and we think this is a great offer. Use bet365 UK bonus code 365GMBLR to claim the offer.

However, of the other offers available for new customers, we liked the NFL Early Payout deal. Single bets will be paid out if the team you back charges into a 17-point lead at any point during the game. Wagers can be placed on the moneyline (2-way) or match result (3-way), and this is available for all games during the regular NFL season as well as the Super Bowl.

Early payout offers may be well covered, but we didn’t see many that are NFL-focused. If you want to latch onto a deal, this should tempt you.

Bonus Terms and Conditions

• Offer only available to new and eligible customers.
• The promo applies to single and multiple bet types.
• The deal won’t apply when an offer has been fully cashed out.
• Offer doesn’t include bets wagered on the Tie selection.
• bet365 may reclaim any bonus amount that is rewarded in error.

10bet – Early Payout Offer (2 goals up)

Versatile and cutting-edge, 10bet is aimed at the modern bettor. Although we were tempted by the 100% matched deposit offer up to £50 as a welcome bonus which is arguably better than bet365’s offer, there are other promos in circulation. Use the 10bet promo codes to claim the offer.

The Early Payout deal for football caught our eye. Available for multiple top European leagues and competitions, including the Premier League, La Liga, and the Champions League, you can cash in early if your team goes 2-0 up at any point in a game.

While early payout deals aren’t nothing new as 10bet’s other NFL Early Payout offer matches bet365, the flexibility of markets and leagues for this Early Payout promo scores points from us.

10bet Bonus Terms and Conditions

• Offer applies for pre-match bets for the standard full-time result.
• Available across multiple leagues, including Premier League, Bundesliga, and Champions League.
• Void/cancelled bets aren’t considered a qualifying bet.
• Multiple bets will be marked as won within ‘Open Bets’.
• 18+.

William Hill – Bet Builder Boost

A part of the furniture, William Hill always has new tricks up its sleeve. One way to get new players on the side is through Bet Builders boosts which will see your winnings soar if successful.

BetVictor has carved out a reputation for being bet builder experts, but William Hill, we think, runs them close. Players can boost odds with a minimum of three selections with odds of 3/1 or greater, and there is a maximum stake of £20.

Collecting this deal is straightforward, and it can be used on Premier League and Champions League matches involving English teams. This deal is very inviting and too good to turn down.

Will Hill Sport Bet Bonus Terms and Conditions

• Odds can be boosted on bet builders of 3+ selections.
• Minimum odds of 3/1 for each leg.
• Can be used on the Premier League and Champions League involving English teams.
• Players can place a maximum stake of £20.
• Current promo period runs until May 31, 2025.

talkSPORT – Triple Your Returns

A relatively new player on the UK sports betting scene, talkSPORT is more than the sum of its parts. Lucky Dips are part and parcel of the package which is also available at Ladbrokes, with the latter even more enterprising.

But for new customers signing up, the Triple Your Returns you deal (yes you heard us right!) is a superb promo. Available across any sport, talkSPORT will triple returns up to £300 as free bets, and we couldn’t find this deal replicated elsewhere.

talkSPORT allows you to place a single bet of up to £5 on any market, and while the deal should be celebrated for its flexibility, the limits are fair too. Next time you visit talkSPORT, don’t overlook this deal!

Terms and Conditions

• You must place a bet within 7 days of opening an account.
• Maximum bet of £5 allowed on any sports.
• Minimum odds of evens (2.00) or greater apply.
• Returns can be boosted up to a maximum of £300 in free bets.
• Free bets expire in 7 days.

Ladbrokes – Lucky Dip Bet Bonus

Describing their deal as offering ‘phenomenal odds’, the Lucky Dip doesn’t restrict bettors to use it on just one sport. No, the IPL, for example, is just the tip of the iceberg.

With the IPL, bets will be settled against the winning team, but in the NFL, for example, total scoring point ranges will apply, so essentially the total over/under line.

Although talkSPORT’s range of sports is more expansive for Lucky Dip, Ladbrokes is making some headway in this area, and this deal shouldn’t be scoffed at.

Terms and Conditions

• Lucky Dips applies to only single bets.
• It can’t be used in conjunction with any other event/selection.
• Lucky Dip is powered by an RNG (Random Number Generator).
• Your random pick will be revealed after you have placed your bet.
• 18+.

Terms and Conditions to be aware of for collecting Bonuses

Leafing through lots of T&Cs may seem a little laborious, but we have explained a few of the key factors you need to be aware of to avoid any nasty surprises:

• Expiry period – This is how long you will have to use the bonus before the offer becomes null and void.
• Wagering requirements – This is how much you need to bet to play through the bonus to collect the winnings. So, a £10 bet with 30x wagering requirements means you will need to wager £300 on eligible markets before withdrawing any winnings.
• Minimum odds – These will be the price set that you will need to wager on sports, such as EVENS or greater.
• Eligible payments – Players may only be able to participate in the bonus if they use an accepted payment method to make a deposit, such as debit cards or e-wallets.
• Maximum stake – As it sounds, this is the limit you can bet on to fulfil the bonus, and this varies between sportsbooks. In some cases, the maximum bet might be £20.

Our Word on Betting Bonuses

Betting bonuses can come in all shapes and sizes. However, you don’t necessarily need to settle for the first offer that you come across.

The bookmakers we have illustrated in this guide have all types of deals up their sleeves and they will help to enhance the time a player spends at a site. Make sure you do sufficient research and whether it is an Early Payout promo or Bet Builder boosts, there will be something to cater to everyone’s tastes.

Above all else, read through the T&Cs, so you can get the most from a promotion.

Here is our list of the best betting apps for your phone.