Niche sports betting UK

Niche Sports Betting in the UK

Niche sports betting refers to wagering on sports that are less popular or mainstream compared to sports like football, basketball, or baseball. These sports often have a smaller but dedicated fanbase and can offer unique betting opportunities for those who are knowledgeable about them. Examples of niche sports you can bet on are: Gaelic Hurling, Padel tennis, Lacrosse, Ski Jumping, Water Polo, Futsal and Pesapallo.

  1. Darts: Darts is a popular niche sport in the UK with a dedicated following. There are many tournaments throughout the year that attract bettors.
  2. Snooker: Snooker is another sport that has a significant following in the UK. The World Snooker Championship is a major event in the betting calendar.
  3. Greyhound Racing: While not as popular as horse racing, greyhound racing still attracts a fair amount of betting interest in the UK.
  4. Gaelic Sports: Gaelic football and hurling are traditional Irish sports that have a niche following in the UK. They offer unique betting opportunities.
  5. Esports: While not a traditional sport, esports is growing in popularity and offers a wide range of betting opportunities. Games like League of Legends, Dota 2, and CS:GO are particularly popular for betting.
  6. Chess: Although not typically associated with sports betting, there are markets available for major chess tournaments.

The Rising Opportunities in Niche Sports Betting in the UK

Remember, the key to successful betting, especially in niche sports, is knowledge. The more you know about the sport, the teams, the players, and the form, the better chance you have of making successful bets. Always gamble responsibly.

We all know the areas of sports betting that dominate the headlines and bet numbers; football and horse-racing primarily.

All betting apps in the UK will naturally have reams of markets on these sports, however, in the ever-changing world of live sport coverage, a plethora of technological developments means that some of the lesser-known sports and activities are now being shown live and, naturally, the demand for a wager on these events has also grown.

Platforms like YouTube and Twitter now stream live sports at the fraction of the cost, massively expanding who can see them. So-called “Niche” events don’t stay niche for long as their coverages grows and more and more people become familiar with the players, teams and, let’s be honest, even the rules!

Some of the biggest UK online bookmakers now offer a huge range of betting opportunities on events that only a few years ago wouldn’t have even been on most punter’s radars.

Best Niche Sports Betting Sites for UK & Bonuses

BookmakerNiche Sports Odds OfferedBonuses
Bet365Futsal, Gaelic Sports, Winter SportsNew Player can claim £30 worth of Free Bets when they stake their first £10. Code: 365GMBLR
10BetPolitical Betting, Reality TV Betting, BowlingDeposit your first £15 and receive a 50% Matched Bonus, up to a value of £100
LadbrokesBeach Volleyball, Surfing, Badminton, WaterpoloNew bettors get £20 worth of Free Bets (4 x £5 bets) when they register an account and place a minimum of £5 on any event at odds of 1/2 (1.50) or higher
BetfredEntertainment Betting (e.g., Strictly Come Dancing, Next James Bond)Stake your first £10 on any sports market and receive £30 in Free Bets and another £10 worth of Free Spins
Lottoland SportBowls, Premier Lacrosse League, Field HockeyIf your first bet of £5 or more is a loser, you get your stake back as a Free Bet worth £5
SBKEsports, Current Affairs, MMA, Table Tennis, TV specialsGet £30 of Free Bets as a new bettor, when you wager your first £10
You can also bet online on Gaelic Hurling, Padel tennis, Lacrosse, Ski Jumping, water polo, Futsal, Olympics and Pesapallo odds.
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  • Bet365
    5.0 rating based on 1 rating
    bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR

    New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way.

    Read Bet365 Review
  • SBK
    4.7 rating based on 1 rating
    SBK Bonus: £30 in Free Bet. Promo Code BRITISHG30
    New UK customers only. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
    Read SBK Review
  • Betfred
    5.0 rating based on 1 rating
    BetFred Bonus: Bet £10, Get £40 in Bonuses

    UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

    Read Betfred Review
  • Coral
    5.0 rating based on 1 rating
    Coral Horse Racing: Receive £20 Free Bets

    Coral is offering new customers £20 in free horse racing bets after they deposit £5 or more. To receive the bonus, all you have to do is sign up and place a £5 bet on any sports market at odds of 1/5 (1.20) or higher. The promotion will be credited to your account as 4 x £5 free bets, which will expire seven days after issue.  Full T&C apply. Please gamble responsibly.

    Read Coral Review
  • Ladbrokes
    5.0 rating based on 1 rating
    Get £20 in Free Bets when you stake £5 on sports!

    Terms: New accounts only, 18+, UK. To claim this Sports Promotion, you must register a NEW account, making a deposit of £/€5 or more and the first bet on your account must be a Qualifying Bet/s. The Qualifying bet/s will be made of a real money sports bet of at least £/€5 win or cumulative stakes of up to £/€5 , at fractional odds totalling 1/2 or greater. For a single line accumulator bet, each individual selection of the bet must at fractional odds of 1/2 or greater to be deemed a Qualifying Bet. Please note that only the win parts of win/each-way bets will qualify.

    Read Ladbrokes Review
  • Mr Play
    4.7 rating based on 1 rating
    MrPlay Sport Bonus: £15 in Free Bets

    Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

    Read Mr Play Review
  • 888
    5.0 rating based on 1 rating
    888 eSports bonus: £30 in free bets

    Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply.

    Read 888 Review

Let’s take a look at some of these niche events and which bookmakers are offering odds on them. 


This behemoth needs no introduction. Futsal is one of their newer sports on the site and this hard court-based soccer spin-off is having a huge spurt in interest. With two teams of five and 20-minute halves, this is a slick, speedy version of the mother sport and provides an ideal base for betting. Bet365 offers prices on The Portuguese, Spanish and Argentinian Premier Leagues, among many others. Markets cover the traditional football areas; outright win markets, handicaps and over-and-under on the total goals in the 40-minute match. 

Gaelic sports, given the geographical limitations on where they are played, have been in the niche camp for a number of years now. But with social media platforms allowing more access than ever before to the players and matches, bookmakers have responded to this growth in demand. The Irish diaspora provides a very fertile market, particularly in the US and Australasia, so events like the All Ireland Football and Hurling are now staples at Bet365. Markets include outright and handicaps. 

Winter sports have tended to have a limited profile in the UK, partly explained by a lack of snow on this damp island, with only a Winter Olympics occasional stirring the blood. However, Bet365 now offer a huge range of markets on skiing (both Alpine and Cross-country), Biathlon and even Ski Jumping. On the latter, you can pick your favourite jumper for the 4 Hills outright. The current favourite is Halvor Granerud at 9/4. In the Cross-country skiing, there are even straight match bets between skiers, so you can wager on one to beat the other, regardless of where they come overall. 

Any Offers or Bonuses? Yes, if you are a New Player, you can claim £30 worth of Free Bets when you use bet365 code 365GMBLR and stake your first £10 with Bet365. A great jumping-off point for your niche betting! Read the bet365 app review.


It is hard to know whether Political Betting is still a niche event these days, such has been to popularity in recent years, particularly over the Brexit and Trump years, but 10Bet nevertheless go above and beyond to offer a full range of markets. From the Democratic and Republican nominees in the 2024 US Presidential Election to the Next Country to Leave the EU (Italy is the current jolly at 3/1), 10Bet has it covered. Not niche enough for you? Then how about betting on the next winner of Love Island?! 

Any Offers or Bonuses? Deposit your first £15 with 10Bet and you will receive a 50% Matched Bonus, up to a value of £100. Use the code to grab this one. Read our review of the 10bet app for Android and iOS and bet on niche sports on your mobile.


The “Magic Sign” are no strangers to betting innovation and their offering is packed with niche markets. With summer in full swing, what better sport than Beach Volleyball to have a wager on? Markets include Set Betting, Total Match Points and Points Handicap markets. On Match Points, if you fancy a long, tough game, you would select the Overs and if you think it will be a quick, one-sided affair, you would select the Unders. 

Other Niche sports offered by Ladbrokes include Surfing and Badminton. A number of surfing tournaments, including the Surf City El Salvador Pro event, are streamed live these days, making it an exciting and engaging addition to the niche betting porfolio.  

Any Offers or Bonuses? Ladbrokes will give new bettors £20 worth of Free Bets (4 x £5 bets), when you register an account, on desktop or mobile, and place a minimum of £5 an any event at odds of 1/2 (1.50) or higher. 


Entertainment betting has expanded in the last few years and Betfred has a well-earned reputation for offering a decent range of markets on this niche corner of the betting world. Whether you want to bet on the sex of the next winner of Strictly Come Dancing (10/11 your choice of Male or Female) or have a punt on the Next James Bond (where Paul Mescal is a recent mover at 33/1), Betfred is the place for you.  

Any Offers or Bonuses? Yes, when you stake your first £10 with them, on any sports market, you will receive £30 in Free Bets and another £10 worth of Free Spins. Use the Betfred code “WELCOME40” when you register and deposit to take advantage. 

Lottoland Sport 

Although best know for their innovative approach to betting on international lotteries, Lottoland also has a superb sportsbook that does a nice lining in covering some seriously niche events. Fancy a bet on the gentle sport of Bowls? Lottoland has match prices on a number of International Gran Prixes. Markets include Set Betting, Handicaps and, for those after a quicker result, 1st Set outcome betting. 

Lottoland also cover the Premier Lacrosse League in the US, not something you see every day. Current joint-favourites are the Whipsnakes and the Archers at 5/1. 

Field hockey is very much the poor relation to its ice-based cousin and it is rare to find betting markets on it. But Lottoland offer exactly that for the male and female Pro International Leagues, as well as individual match markets, including Total Goals options. 

Any Offers or Bonuses? If your first bet of £5 or more with Lottoland is a loser, you will get your stake back as a Free Bet worth £5. Just be sure to click the “Opt-in” button on the registration page.  


This App-based bookmaker is well-known for its fresh approach to betting and its range of niche markets include Esports, Current Affairs (as well as a separate Politics section), MMA, Table Tennis and TV specials.  

Table Tennis markets include Match Betting, Set Betting and Total Points, many of which are also available in-play.  

Fancy a bet on which country is going to host the UEFA Euros in 2028? SBK is the App for you. The choice is between the UK & Ireland, Turkey and the joint Romania, Greece, Bulgaria and Serbia bid. 

Any Offers or Bonuses? Get £30 of Free Bets as a new bettor, when you wager your first £10. Use the code “BRITISHG30” to guarantee this offer. View more free bet offers and betting codes here.

Types of Niche Sports Betting

  1. Fixed Odds Betting: This is the most common form of betting where the odds are set at the time of placing the bet.
  2. In-Play/Live Betting: This type of betting allows you to place bets while the event is ongoing. The odds change in real time depending on the state of play. Here is the best live streaming services.
  3. Exchange Betting: This is a form of betting where you bet against other bettors rather than a bookmaker. You can both “back” (bet for) and “lay” (bet against) outcomes. View Matchbook review here.
  4. Spread Betting: This is a form of wagering where the outcome is a range of possible results. The bettor wins based on the accuracy of their wager rather than a simple win or lose outcome. Check out our review of Spreadex and their bonuses.
  5. Fantasy Sports Betting: This involves creating a virtual team of real players and earning points based on their performance in real matches.

Other Niches Betting Opportunities 

Pinnacle Sports offer prices on Padel Tennis, the popular “enclosed” version of Tennis.  

BetUK offers a range of markets on Pesapello, the baseball-like sport often known as the national sport of Finland. It offers match betting on the male and female Superpesis Leagues, as well as Total Match Runs options. Some bookies can also offer odds on some ultra niche sports such as drone racing, pétanque, joggling, croquet or marble ball racing.


Why should I consider betting on niche sports?

Betting on niche sports can offer value that might not be found in more popular sports. Bookmakers may not have as much information on these sports, which could potentially lead to more favourable odds if you are knowledgeable about the sport.

Can I bet on ultra niche sports like drone racing, pétanque, joggling, croquet, or marble ball racing?

Yes, some UK bookmakers do offer odds on ultra niche sports like drone racing, pétanque, joggling, croquet, and marble ball racing. However, availability may vary between bookmakers and regions.

Are there any specific strategies for betting on niche sports?

The key to successful betting, especially in niche sports, is knowledge. The more you know about the sport, the teams, the players, and the form, the better chance you have of making successful bets.

Can I live bet on niche sports?

Yes, many bookmakers offer live betting on niche sports. This allows you to place bets while the event is ongoing. The odds change in real time depending on the state of play.

Are there any risks associated with betting on niche sports?

As with any form of betting, there is always a risk of losing money. Niche sports can be particularly unpredictable due to their lower profile and less available statistical data. It’s important to only bet what you can afford to lose and to bet responsibly