William HillGet £30 in Free BetsP30- Read More
- T&C apply Sports bettors new to William Hill get £30 in free bets when they deposit £10. Funds are credited as 2 x £15/€15 free bets after a new customer places a bet of £10/€10 or greater at odds of at least 1/5 (1.20). Free bets can be used on any sportsbook category, and any unused funds will expire 30 days after being credited. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
Bet365Get up to £100 for Bet365 Casino- Read More
- T&C apply Bet365 offers new casino customers up to £100 in bonus funds. Use bonus code ‘Casino New Player’ when registering an account with bet365 Casino, make a deposit of £10 or more, and bet365 will match the figure up to maximum of £100. Players must wager the amount of the qualifying deposit and bonus 20 times on eligible games before they can withdraw any bonus funds and winnings. Any bonus funds accumulated will be removed if the wagering requirement has not been met within 30 days of the qualifying deposit. Offer available until 10:59 GMT on 30th April 2021. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org
UnibetGet £40 Money-Back Bonus- Read More
- T&C apply New customers at Unibet will receive £40 in free bets when they create a new account and place a bet of £1 or more at odds of at least 2/5 (1.40). Wagers qualify for any sports market except horse racing, greyhound racing, trotting and/or virtual sports. Losing bets will be credited back as bonus funds up to £40. Customers must wager the bonus amount 3x in order to withdraw. The bonus will expire seven days after opting into the promotion. New bettors will also receive a £10 bonus for Unibet Casino upon account creation. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
CoralGet up to £20 in Free Bets- Read More
- T&C apply New sign-ups at Coral will receive £20 in free bets to use on any sportsbook product with their first deposit of £5 or more. Simply create an account, place a £5 bet on any sport at odds of 1/5 (1.20) or greater, and new customers will receive 4 x £5 free bets, valid for seven days after issue. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
British Gambler review, rate, and rank the best gambling sites in the UK. Inside our breakdowns of William Hill, Ladbrokes, Bet365, and other top sports and casino brands, we analyse a multitude of features. Our aim is to provide a complete overview of each site and, in turn, the industry as whole. Only by reviewing each site and offering comparisons can we help you find the perfect site, casino apps and betting mobile sites. Check out the best offers and promo codes for the top-rated and trusted gambling platforms in the UK.
UK Sports Gambling Sites
- William HillGet £30 in Free BetsP30
- Read More
- T&C apply Sports bettors new to William Hill get £30 in free bets when they deposit £10. Funds are credited as 2 x £15/€15 free bets after a new customer places a bet of £10/€10 or greater at odds of at least 1/5 (1.20). Free bets can be used on any sportsbook category, and any unused funds will expire 30 days after being credited. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
- UnibetGet £40 Money-Back BonusTBA
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- T&C apply New customers at Unibet will receive £40 in free bets when they create a new account and place a bet of £1 or more at odds of at least 2/5 (1.40). Wagers qualify for any sports market except horse racing, greyhound racing, trotting and/or virtual sports. Losing bets will be credited back as bonus funds up to £40. Customers must wager the bonus amount 3x in order to withdraw. The bonus will expire seven days after opting into the promotion. New bettors will also receive a £10 bonus for Unibet Casino upon account creation. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
SportNationGet 10 Free Spins Every WeekSPORT30
BoyleSportsBet £10 to Receive £20 in Free BetsTBA- Read More
- T&C apply Sports customers new to BoyleSports get £20 in bonuses when they wager £10 or more, exclusive to mobile bettors. Simply register a Betfred account and wager £10 or more at odds of at least evens (2.00) to receive £20 in free bets. Free bets will expire seven days after being credited to your account. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
- Bet365£100 in Bet CreditsTBA
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- T&C apply Terms: 18+ New Customers Only. As a new bet365 sports betting customer, you can earn up to £100 Bet Credits (used as free bets) to use on sports of your choice. There is a minimum deposit of £5, and Bet Credits are made available when you settle your first bets made on site. To use Bet Credits, just select the option on your betting slip when you’re ready to gamble. Bet Credits must be used on selections at odds of 1/5 or higher. You can also use Credits in accumulators containing multiple outcomes.
Online Sports Betting Extras
Every online gambling site we recommend is fully licensed, regulated, and legal in the UK. We can say this with confidence because we cross-reference the company’s details with the UK Gambling Commission’s database of licensees. It’s important that you only use licensed UK gambling sites because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They also have to have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.
UK Best Casino Offers
VIEW ALL- Bet365Get up to £100 for Bet365 CasinoTBA
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- T&C apply Bet365 offers new casino customers up to £100 in bonus funds. Use bonus code ‘Casino New Player’ when registering an account with bet365 Casino, make a deposit of £10 or more, and bet365 will match the figure up to maximum of £100. Players must wager the amount of the qualifying deposit and bonus 20 times on eligible games before they can withdraw any bonus funds and winnings. Any bonus funds accumulated will be removed if the wagering requirement has not been met within 30 days of the qualifying deposit. Offer available until 10:59 GMT on 30th April 2021. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org
- William Hill100% Buy-in Bonus at William Hill CasinoH30
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- T&C apply New players to William Hill Casino (from the UK) can get up to £300 in bonus funds with their initial deposit. Simply opt into the promotion when registering an account with William Hill UK Online Casino (site or via mobile app) and make a deposit of £10 or more, which will be 100% matched up to maximum of £300.
- Unibet£50 Welcome Bonus OfferTBA
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- T&C apply 18+. New customers only. Minimum deposit £10. 50x wagering requirement applies. Bonus will expire 30 days after opt-in. Real money will be used before your bonus money. Selected games won’t count towards wagering. If you request a withdrawal of your cash before completing the wagering, your bonus funds will be cancelled. Further T&C’s apply. Please gamble responsibly. begambleaware.org.
Online Casino Gambling Extras
All the best UK online gambling sites offer some sort of promotion. These offers can range from first-deposit bonuses to loyalty rewards, and BOGOF deals. The size and style of each deal will depend on the site in question. However, each promo hinges on one fundamental premise: do X and receive Y. Nothing is certain in this business. Therefore, gambling bonuses and promotions are a great way to add some certainty to your experience. Indeed, if an operator promises you £100 for completing a certain task, you’ll receive £100. Nothing is left to chance. With that being said, here are some of the most common gambling promotions you’ll find online: Reload Bonuses. These are identical to welcome bonuses but they’re for existing customers instead of newbies. It’s worth noting, however, that they’re not always as lucrative. Challenges. UK online gambling sites will often run competitions or challenges. The idea is that customers complete a certain task in an effort to earn points. The top performers at the end of the challenge win a share of a prizepool. Free Spins Bonus: Online casinos with free spins in UK will let you play their top slots for free. Unlocking these deals will be a matter of making a deposit, betting a certain amount or completing some other tasks.
UK Horse Betting
VIEW ALL- Bet365bet365 Horse Racing: £100 Bet Bonus Credits
- William HillWilliam Hill Horse Racing: Get £30 in Free FundsH30
- Read More
- T&C apply Create an account at William Hill to get £30 in free funds. Bettors new to the site will get £30/€30 in free bets after placing a wager of £10/€10 or more on any sports market at odds of at least 1/5 (1.20). Use your free bets on major horse racing events like the Grand National, Cheltenham Gold Cup or Royal Ascot. Any unused funds will expire 30 days after being credited. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
- Unibet£50 Welcome Bonus OfferTBA
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- T&C apply Unibet is offering new customers a risk-free first bet on horse racing worth up to £40. To qualify, all you need to do is wager £1 or more at odds of at least 2/5 (1.40). If the wager wins, you collect your winnings; if the bet loses, you’ll receive your stake back—up to £40—as a free bet bonus. Customers must wager the bonus amount 3x in order to withdraw (e.g. if you received a £40 free bet, you must bet £120 before you can withdraw funds). The bonus will expire seven days after opting into the promotion. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
Online Horse Racing Extras
Join any of the UK’s best betting sites and you’ll receive a welcome bonus. This is a golden hello that gives you something extra as a new customer. Some of the top online gambling sites in the UK offer no deposit bonuses, which are rewards for creating an account. Some websites offer those bonus deals and first deposit bonuses, which are rewards you get when you make an initial deposit. Find more free bets offers here. Any British gambling site that wants to be the best must offer promotions. You can learn more about these in the section below. However, it’s important to note that every site we suggest will have plenty of added value for every type of customer.
UK Online Bingo
VIEW ALL- Bet365200 Free Bingo TicketsTBA
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- T&C apply New bet365 bingo customers can get 200 free tickets after registering a bingo chat name and spending £10 in any bingo room. Simply click ‘Accept’ via the pop-up when registering a new account to claim your tickets, available until 10:59 UK Time on 30th April 2021. Any unused tickets will be removed within 14 days of account creation. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
- William HillWilliam Hill Promo Code H30H30
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- T&C apply New online bingo players signing up to William Hill Bingo UK will receive 20 free spins for games like ‘Irish Magic’ or ‘Strolling Staxx: Cubic Fruits’ when they stake £10 through the website. New sign-ups must opt in for the promotion and place a minimum £10 stake, after which 20 free spins (usually 20p per spin) will be credited to their account. Unused free spins will be deleted 72 hours after they are credited, and wagering requirements apply for any winnings. Customers must be 18 or over. Full William Hill UK Binog terms and conditions apply. Please gamble responsibly. begambleaware.org.
Wink Bingo200% bonus for bingo- Read More
- T&C apply 1st depositors only. Min £10 deposit, get 200% bingo bonus [BB] + 200% games bonus [GB] (max £100 per bonus). Must be claimed within 7 days. GB wins capped at £100, exc. PJP win. Bonuses valid on selected games & rooms only. Wagering req. apply: 2x (deposit + BB funds) and 50x GB funds (vary by game); Further T&Cs apply.
- Unibet£50 Welcome Bonus OfferTBA
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- T&C apply Unibet Bingo customers will get £25/€25 in bingo tickets when they stake £25/€25 or more within 30 days of creating an account and bingo chat name. Simply create an account with Unibet Bingo, deposit and stake £25/€25 in one of their bingo rooms, and the same amount will be credited to your account in ticket funds. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
Online Bingo Extras
UK Online Gambling Data & Stats
The UK has one of the biggest gambling markets in the world. That’s why we’re ideally placed to provide the best insights. With experts based in the UK, we can keep tabs on the latest developments, regulatory updates, new releases, and more. Having boots on the ground also means we know the market’s demographics. From the value of the industry to the types of players playing, our team understands these vital stats and more:
- The UK gambling industry is worth £14.3 billion. Revenue from online gambling, including sports betting, accounts for £5.5 billion of that total.
- Slots are the most popular online casino game in the UK, accounting for 69.3% of all online gaming income.
- Online bingo has become one of the fastest-growing sectors in recent years, with revenue increasing 12.5% to £198 million between 2019 and 2020.
- Almost 40% of UK sports betting revenue is generated by football. Each year, more than £786 million is wagered on the beautiful game. Horse racing is the next most popular with annual betting revenue topping £569 million.
- Customers aged 45 to 54 years old gamble more than any other age group. According to Statista, 48.4% of people surveyed in this category said they gambled at least once in 2020.
- UK Gambling Commission data shows that 46% of people across the nation engaged in some type of gambling in 2018.
- Approximately 51% of men surveyed said they’ve participated in some form of gambling compared to 41% of women.
Sources: europeanbusinessreview.com, reuters, statista.
UK Online Poker Offers
VIEW ALL- William HillWilliam Hill Promo Code H30H30
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- T&C apply William Hill Poker is giving customers £100 in bonus funds with any new account. For the first £10 of the bonus, players unlock £5 each time they earn 280 WH Points; for the remaining £90 bonus, players unlock £5 each time they earn 350 WH Points. New William Hill Poker customers also receive a ‘Twister Discovery Pack’, with 6 x €1 tickets for selected tournaments, as well as 10 bonus spins on selected slots (wagering requirements apply). Any unused bonus funds expire 45 days after account creation, while unused spins expire 14 days after being credited. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
- Unibet£50 Welcome Bonus OfferTBA
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- T&C apply Unibet Bingo customers will get £25/€25 in bingo tickets when they stake £25/€25 or more within 30 days of creating an account and bingo chat name. Simply create an account with Unibet Bingo, deposit and stake £25/€25 in one of their bingo rooms, and the same amount will be credited to your account in ticket funds. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
Gambling Laws
Gambling has been popular in the UK for centuries. The Unlawful Games Act of 1541 made gambling illegal, as did subsequent laws. However, betting on sports and games was so ingrained in British culture that it never went away. Because of this, it was almost inevitable that laws would be brought in to legalise gambling, and that’s exactly what happened. From the 19th century onwards, betting establishments started to flourish.
However, it wasn’t until after the Second World War that the industry took off. By the 1960s, the Betting and Gaming Act set the foundations for everything that would follow. By 2005, the Gambling Act was introduced and, in 2014, it was updated to take account of the rapidly evolving online betting and gaming industry. Today, the gross gambling yield in the UK is £14.3 billion and growing. This makes the UK one of the largest gambling markets in the world.
In turn, this means there are options galore for anyone wanting to play poker, casino games, or bingo online. From free-play demo games to high-stakes tables, all the best UK online gambling sites have something to offer. When it comes to UK gambling, we’ve got it covered so you can relax and enjoy the best betting experience possible.
Top Esports Sites
VIEW ALL- William HillWilliam Hill Promo Code H30H30
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- T&C apply Esports bettors will get £30 in free bets when they deposit £10 as a new customer with William Hill. Funds will be credited as 2 x £15/€15 free bets after placing a wager of £10/€10 or greater at odds of at least 1/5 (1.20). Free bets can be used on any sportsbook category (including esports events like the FIFA eWorld Cup or League of Legends), and any unused funds will expire 30 days after being credited. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org.
- Unibet£50 Welcome Bonus OfferTBA
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- T&C apply Unibet is offering a £40 money-back bonus to new customers when they place a bet of £1 or more at odds of at least 2/5 (1.40). Esports markets count towards the bonus (e.g. League of Legends and DOTA), which will be credited back in free bets up to £40 if one’s first bet loses. Customers must wager the bonus amount 3x in order to withdraw. The bonus will expire seven days after opting into the promotion. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly. begambleaware.org
UK Online Gambling FAQs
There are various problem gambling organisations in the UK. GamStop is great if you want to block yourself from using a gambling site. You can also get help, advice and support from BeGambleAware, GamCare, and Safer Gambling UK. Additionally, every licenced UK casino, poker and bingo site will provide responsible gambling tools as well as individual support.
All licenced UK sites offer responsible gambling tools. These can be accessed via your account settings page and include deposit limits, betting limits, losses limits and timeouts (temporary exclusions from the site). You can also opt to permanently exclude yourself from a site or, through organisations such as GamStop, exclude yourself from an entire network of betting sites.
GamStop is a responsible gambling organisation that helps you stay in control of your betting activities. As well as offering help and advice, the platform’s main job is to help you self-exclude yourself from a variety of gambling sites. Once you’ve registered for GamStop, you can add yourself to the self-exclusion register. This blocks you from opening/using an account with all GamStop affiliated sites. You can also use GamStop and our reviews to find legit gambling sites.
Gambling winnings in the UK aren’t taxable. That means you won’t have to pay anything from your winnings to HMRC. Any duty that’s due on a sports bet will be covered by the bookmaker, not you.
We give you the lowdown on all the best gambling sites in the UK. However, there are plenty of other useful resources out there. The LADbible Twitter account is great for tips and quirky news stories from the betting world. For some entertaining tales about poker, Swimming with the Devilfish recounts the life of Dave Ulliott. For those that enjoy YouTube, Brian Christopher and VegasLowRoller produce some fantastic content.
Yes, but you have to be based in the UK. Gambling laws dictate that sites licenced in the UK can only be used by locals. It doesn’t matter if you’re from another country. However, you need to prove that you’re based in the UK by providing documents to an operator’s security team and allowing the site’s geolocation software to track your IP address.
Best Gambling Sites UK
- bet365
- William Hill
- Ladbrokes
- Betvictor
- Sportnation
- Unibet UK
- Sky Bets
