Promo Codes
UK Online sports gambling

UK Online Gambling 2021: Best Sites & Offers

British Gambler review and offer the best gambling sites in the UK. Find free bets and promotions for sports betting, horse racing and casino sites.

British Gambler review, rate, and rank the best gambling sites in the UK. Inside our breakdowns of William Hill, Ladbrokes, Bet365, and other top sports and casino brands, we analyse a multitude of features. Our aim is to provide a complete overview of each site and, in turn, the industry as whole. Only by reviewing each site and offering comparisons can we help you find the perfect site, casino apps and betting mobile sites. Check out the best offers and promo codes for the top-rated and trusted gambling platforms in the UK.

Site
Offer
Sign up
  • William Hill
    5.0 rating based on 1 rating
    Get £30 in Free Bets
    5.0 rating based on 1 rating
    P30
  • Unibet
    5.0 rating based on 1 rating
    Get £40 Money-Back Bonus
    5.0 rating based on 1 rating
    TBA
  • SportNation
    5.0 rating based on 1 rating
    Get 10 Free Spins Every Week
    5.0 rating based on 1 rating
    SPORT30
  • BoyleSports
    5.0 rating based on 1 rating
    Bet £10 to Receive £20 in Free Bets
    5.0 rating based on 1 rating
    TBA
  • Bet365
    5.0 rating based on 1 rating
    £100 in Bet Credits
    5.0 rating based on 1 rating
    TBA

Online Sports Betting Extras

  • Gambling
    UK Best Sports Betting Apps
  • free bets
    Free Bets – Sign-up Betting Offers for UK in 2021
  • UK Bookies That Accept Skrill Deposits
  • UK Bookmakers Accepting Debit Cards: Limits & Fees
  • UK Premier League (EPL) Football Betting Sites & Free Bets They Offer

Every online gambling site we recommend is fully licensed, regulated, and legal in the UK. We can say this with confidence because we cross-reference the company’s details with the UK Gambling Commission’s database of licensees. It’s important that you only use licensed UK gambling sites because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They also have to have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.

Site
Offer
Sign up
  • Bet365
    5.0 rating based on 1 rating
    Get up to £100 for Bet365 Casino
    5.0 rating based on 1 rating
    TBA
  • William Hill
    5.0 rating based on 1 rating
    100% Buy-in Bonus at William Hill Casino
    5.0 rating based on 1 rating
    H30
  • Unibet
    5.0 rating based on 1 rating
    £50 Welcome Bonus Offer
    5.0 rating based on 1 rating
    TBA

Online Casino Gambling Extras

  • Casino
    The Best Casino Apps for UK Mobile Gamblers
  • Best PayPal Casinos in the UK
  • Casino
    Where to Play Online Slots: Casinos With the Best Slot Games in the UK?
  • UK Top Live Casino Sites
  • UK Casinos With Best Free Spins Offers
  • Best UK Casinos with a £10 Deposit Bonus

All the best UK online gambling sites offer some sort of promotion. These offers can range from first-deposit bonuses to loyalty rewards, and BOGOF deals. The size and style of each deal will depend on the site in question. However, each promo hinges on one fundamental premise: do X and receive Y. Nothing is certain in this business. Therefore, gambling bonuses and promotions are a great way to add some certainty to your experience. Indeed, if an operator promises you £100 for completing a certain task, you’ll receive £100. Nothing is left to chance. With that being said, here are some of the most common gambling promotions you’ll find online: Reload Bonuses. These are identical to welcome bonuses but they’re for existing customers instead of newbies. It’s worth noting, however, that they’re not always as lucrative. Challenges. UK online gambling sites will often run competitions or challenges. The idea is that customers complete a certain task in an effort to earn points. The top performers at the end of the challenge win a share of a prizepool. Free Spins Bonus: Online casinos with free spins in UK will let you play their top slots for free. Unlocking these deals will be a matter of making a deposit, betting a certain amount or completing some other tasks.

Site
Offer
Sign up
  • Bet365
    5.0 rating based on 1 rating
    bet365 Horse Racing: £100 Bet Bonus Credits
    5.0 rating based on 1 rating
    TBA
  • William Hill
    5.0 rating based on 1 rating
    William Hill Horse Racing: Get £30 in Free Funds
    5.0 rating based on 1 rating
    H30
  • Unibet
    5.0 rating based on 1 rating
    £50 Welcome Bonus Offer
    5.0 rating based on 1 rating
    TBA

Online Horse Racing Extras

  • Horse Betting UK
    UK Top Horse Betting Apps
  • Fastest Withdrawal (Payout) Betting Sites for UK Gamblers

Join any of the UK’s best betting sites and you’ll receive a welcome bonus. This is a golden hello that gives you something extra as a new customer. Some of the top online gambling sites in the UK offer no deposit bonuses, which are rewards for creating an account. Some websites offer those bonus deals and first deposit bonuses, which are rewards you get when you make an initial deposit. Find more free bets offers here. Any British gambling site that wants to be the best must offer promotions. You can learn more about these in the section below. However, it’s important to note that every site we suggest will have plenty of added value for every type of customer.

Site
Offer
Sign up
  • Bet365
    5.0 rating based on 1 rating
    200 Free Bingo Tickets
    5.0 rating based on 1 rating
    TBA
  • William Hill
    5.0 rating based on 1 rating
    William Hill Promo Code H30
    5.0 rating based on 1 rating
    H30
  • Wink Bingo
    5.0 rating based on 1 rating
    200% bonus for bingo
    5.0 rating based on 1 rating
  • Unibet
    5.0 rating based on 1 rating
    £50 Welcome Bonus Offer
    5.0 rating based on 1 rating
    TBA

Online Bingo Extras

  • Bingo
    UK Best Bingo Apps

UK Online Gambling Data & Stats


The UK has one of the biggest gambling markets in the world. That’s why we’re ideally placed to provide the best insights. With experts based in the UK, we can keep tabs on the latest developments, regulatory updates, new releases, and more. Having boots on the ground also means we know the market’s demographics. From the value of the industry to the types of players playing, our team understands these vital stats and more:

  • The UK gambling industry is worth £14.3 billion. Revenue from online gambling, including sports betting, accounts for £5.5 billion of that total.
  • Slots are the most popular online casino game in the UK, accounting for 69.3% of all online gaming income.
  • Online bingo has become one of the fastest-growing sectors in recent years, with revenue increasing 12.5% to £198 million between 2019 and 2020.
  • Almost 40% of UK sports betting revenue is generated by football. Each year, more than £786 million is wagered on the beautiful game. Horse racing is the next most popular with annual betting revenue topping £569 million.
  • Customers aged 45 to 54 years old gamble more than any other age group. According to Statista, 48.4% of people surveyed in this category said they gambled at least once in 2020.
  • UK Gambling Commission data shows that 46% of people across the nation engaged in some type of gambling in 2018.
  • Approximately 51% of men surveyed said they’ve participated in some form of gambling compared to 41% of women.

Sources: europeanbusinessreview.com, reuters, statista.

Site
Offer
Sign up
  • William Hill
    5.0 rating based on 1 rating
    William Hill Promo Code H30
    5.0 rating based on 1 rating
    H30
  • Unibet
    5.0 rating based on 1 rating
    £50 Welcome Bonus Offer
    5.0 rating based on 1 rating
    TBA
UK Online Gambling

Gambling Laws

Gambling has been popular in the UK for centuries. The Unlawful Games Act of 1541 made gambling illegal, as did subsequent laws. However, betting on sports and games was so ingrained in British culture that it never went away. Because of this, it was almost inevitable that laws would be brought in to legalise gambling, and that’s exactly what happened. From the 19th century onwards, betting establishments started to flourish.

However, it wasn’t until after the Second World War that the industry took off. By the 1960s, the Betting and Gaming Act set the foundations for everything that would follow. By 2005, the Gambling Act was introduced and, in 2014, it was updated to take account of the rapidly evolving online betting and gaming industry. Today, the gross gambling yield in the UK is £14.3 billion and growing. This makes the UK one of the largest gambling markets in the world.

In turn, this means there are options galore for anyone wanting to play poker, casino games, or bingo online. From free-play demo games to high-stakes tables, all the best UK online gambling sites have something to offer. When it comes to UK gambling, we’ve got it covered so you can relax and enjoy the best betting experience possible.

Site
Offer
Sign up
  • William Hill
    5.0 rating based on 1 rating
    William Hill Promo Code H30
    5.0 rating based on 1 rating
    H30
  • Unibet
    5.0 rating based on 1 rating
    £50 Welcome Bonus Offer
    5.0 rating based on 1 rating
    TBA

UK Online Gambling FAQs

Who Can You Call if You or Someone You Know Develops a Gambling Addiction?

There are various problem gambling organisations in the UK. GamStop is great if you want to block yourself from using a gambling site. You can also get help, advice and support from BeGambleAware, GamCare, and Safer Gambling UK. Additionally, every licenced UK casino, poker and bingo site will provide responsible gambling tools as well as individual support.

How Do You Set Limits On Your Betting Activity and Exclude Yourself From Gambling Online?

All licenced UK sites offer responsible gambling tools. These can be accessed via your account settings page and include deposit limits, betting limits, losses limits and timeouts (temporary exclusions from the site). You can also opt to permanently exclude yourself from a site or, through organisations such as GamStop, exclude yourself from an entire network of betting sites.

What is GamStop and How Can You Find a Legit Gambling Site?

GamStop is a responsible gambling organisation that helps you stay in control of your betting activities. As well as offering help and advice, the platform’s main job is to help you self-exclude yourself from a variety of gambling sites. Once you’ve registered for GamStop, you can add yourself to the self-exclusion register. This blocks you from opening/using an account with all GamStop affiliated sites. You can also use GamStop and our reviews to find legit gambling sites.

Who Pays Tax From Winnings: the Gambling Operator or a UK Player?

Gambling winnings in the UK aren’t taxable. That means you won’t have to pay anything from your winnings to HMRC. Any duty that’s due on a sports bet will be covered by the bookmaker, not you.

What Are the Best Gambling Resources?

We give you the lowdown on all the best gambling sites in the UK. However, there are plenty of other useful resources out there. The LADbible Twitter account is great for tips and quirky news stories from the betting world. For some entertaining tales about poker, Swimming with the Devilfish recounts the life of Dave Ulliott. For those that enjoy YouTube, Brian Christopher and VegasLowRoller produce some fantastic content.

Can a Non-UK Resident Living in the UK Open an Account?

Yes, but you have to be based in the UK. Gambling laws dictate that sites licenced in the UK can only be used by locals. It doesn’t matter if you’re from another country. However, you need to prove that you’re based in the UK by providing documents to an operator’s security team and allowing the site’s geolocation software to track your IP address.

Best Gambling Sites UK

  • bet365
  • William Hill
  • Ladbrokes
  • Betvictor
  • Sportnation
  • Unibet UK
  • Sky Bets
By continuing to use this site, you agree to our cookie policy. Read more.