UK Sites That Offer Best Odds Guaranteed

You’ve seen the rest, but you’ll always choose to go with the best. That’s the principle behind the best odds guaranteed offer that several of the top bookmakers in the UK are providing to punters. 

This promotion, as well as free bet deals, can be looked upon as a security blanket for bettors. It assures you that whenever you place your bet, if at some point during the day of the event the odds shift to a better price than your starting price, you’ll get that better price for a win. And if the odds drop below your starting price, you’ll still be paid out on a winning wager at your starting price.

In the majority of cases, these best odds guaranteed offers only apply to UK and Irish horse racing with some of the top horse betting platforms. And you’ll need to be making your bet on the day of the race after a pre-established starting time in the morning. 

It should be noted that it is worth shopping around, though. There are some sites offering best odds guaranteed on other sports like football, tennis and snooker. And as is always the case with any type of betting, remembering to stick to your limits and bet responsibly is paramount.

Comparison of Best Odds Guaranteed Offers by UK Betting Sites

Betting SiteSports CoveredOffer DetailsMax Payout
BetVictorUK/Irish Horse Racing, GreyhoundPays out at starting price if it’s higher. No early cash out.£10,000 per day
LadbrokesFootball, Horse Racing, Tennis, Motor-bikes, SnookerPays at higher starting price across multiple sports.No limit stated
UnibetUK/Irish Horse RacingOffers daily from 8am, combines with Daily Uniboost.£25,000
BetfredUK/Irish Horse RacingPays higher of starting price or price taken.No limit stated
Bet365Horse Racing (excl. select international races)Pays higher of starting price or price taken, on win and each way bets.No limit stated
FitzdaresUK/Irish Horse RacingOffer limited to select customers, no early cash out.£1,000 per bet
BetwayUK/Irish Horse RacingApplies to both single bets and multiples, must bet after 9am.No limit stated
Grosvenor SportUK/Irish Horse RacingAssures highest price on winning bets placed after 9am.No limit stated

Best Odds Guaranteed Offers for UK

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  • Grosvenor
    4.7 rating based on 1 rating
    Grosvenor Sport: Bet £10 Get doubled your odds

    New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £ odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.

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  • 10bet
    4.9 rating based on 1 rating
    10bet Sports: 100% bonus of up to £50

    New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.

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  • Bet365
    5.0 rating based on 1 rating
    bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR

    New Bet365 Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply

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  • Fitzdares
    4.8 rating based on 1 rating
    Fitzdares Bonus: Get £25 in Free Bets, plus 10 spins

    New customers only. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Golf and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.

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  • BetVictor
    4.8 rating based on 1 rating
    BetVictor Free Bet: £40 in Free Bets

    New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. Please gamble responsibly.

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Best odds guaranteed at BetVictor

Take the early price at any UK or Irish horse racing or greyhound meeting. Place the bet on the day of the race between 9am and the start of the race and BetVictor will pay out at the starting price if it’s bigger. This offer is ineligible if an early cash out or partial cash out is initiated. The maximum payout on this offer is £10,000 per day.


When it comes to getting the best odds guaranteed, there’s no better place to be than Ladbrokes. While the majority of UK betting sites limit their best odds guaranteed promotion to UK and Irish horse racing, Ladbrokes runs the gauntlet of popular sports when it comes to their best odds guaranteed offers. At Ladbrokes, they’ll guarantee payouts at the best odds on football, horse racingtennismotor-bikes, or snooker. If the starting price on your bet on any of these sports is higher than the odds you took, Ladbrokes will pay you at the higher odds, maximizing your winnings.


When it comes to the best odds guaranteed, Unibet is definitely a betting site you should be strongly considering as your go to option. They will make the best odds guaranteed offer on every UK and Irish horse racing event every single day of the year. While that’s not uncommon, where we found the Unibet experience to be different is in the fact that you can begin placing these best odds guaranteed plays by 8am on race day. As well, the maximum amount you can win with this offer is £25,000. They also permit you to combine their Daily Uniboost offer with their best odds guaranteed platform.


Betfred enables you to back a horse in a UK or Irish race after 8am on the day of the race. If the starting price of your selection is shorter than the price taken when you placed your bet, you’ll get paid at your original price. However, if the starting price of your selection is bigger than the price taken, you’ll get paid at the bigger price.


Place a bet at Bet365 on any horse race from 8am on the day of race, taking the price on your selection. If your selection wins and the starting price is greater, Bet365 will pay you out at the bigger odds. This best odds guaranteed offer applies to bets placed on the standard win and each way fixed odds market only. All racing in Australia, New Zealand, Japan, Singapore and Hong Kong is excluded from the best odds guaranteed offer.


At Fitzdares, they provide the best odds guaranteed on all UK and Irish horse racing. However, this offer is only delivered to select customers. For those accounts that qualify to access this offer, the maximum win is limited to £1,000 per bet. You must place your bets after 9am on the day of the race to be eligible for the best odds guaranteed and if you opt to go with an early cash out option, you’ll be forfeiting the best odds guaranteed.


Betway delivers a best odds guaranteed promotion covering all UK and Irish horse racing. It applies to both single bets and multiples. Betway will pay out the best price on all horse racing bets as long as the bet is placed after 9am on the day of the race.

Grosvenor Sport

If you bet on a UK or Irish horse race and the odds later fluctuate to give you a better price, the Grosvenor Sport best odds guaranteed promotion assures that you’ll get paid out at the highest price should you back a winner. All you need to do is get your bet down after 9am on the day of the race. 

Which Betting Sites Offer the Best Odds Guaranteed Promotions?

In our opinion, Ladbrokes and Unibet are the frontrunners for the best odds guaranteed promotions. Ladbrokes extends this offer across multiple sports, making it highly versatile, while Unibet consistently provides this benefit daily for all UK and Irish horse races, coupled with their Daily Uniboost for added value.