Which are the best UK sports betting websites? Based on our evaluation, bet365, 10bet, Mr Play, Ladbrokes, and SBK emerge as the most trusted and popular UK betting sites. Best-recommended bookmakers are licensed by the UKGC, offer attractive free bet bonuses, user-friendly apps, and odds enhancements. The latest addition to this landscape is DaznBet. Here, we equip you with up-to-date information about the UK’s premier betting sites, including features, odds, and the most advantageous free bet deals.
Top 10 Online Sports Betting Sites For UK Players
- Bet365 – code 365GMBLR
- SBKBet / Smarkets
- Grosvenor Sport – best app
- MrPlay Sports
- Luckster Sports
- 10bet UK
- Betfred
- Hopa Sports
- SpreadEX
- 32red
These bookies offer excellent mobile betting apps, competitive odds, 4/7 live chat support, new and regular promotions, as well as a good range of payment options such as PayPal and Skrill. Bet on sports with the top UK sites in 2023 such as bet365, betfred, 10bet and more listed here:
- bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR18+, BeGambleAware.org.
New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way.
Read Bet365 Review365GMBLR - SBK Bonus: £30 in Free Bet. Promo Code BRITISHG3018+, BeGambleAware.org.New UK customers only. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.Read SBK ReviewBRITISHG30
- BetFred Bonus: Bet £10, Get £40 in Bonuses18+, BeGambleAware.org.
UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Read Betfred ReviewWELCOME40 - Grosvenor Sport: Bet £10 Get doubled your odds18+, BeGambleAware.org.
New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £10.at odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.
Read Grosvenor Review - MrPlay Sport Bonus: £15 in Free Bets18+, BeGambleAware.org.
Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Read Mr Play ReviewBGPLAY - Bet £10, Get £10 Free Bets Bonus18+, BeGambleAware.org.
This offer is for new Hopa Sports customers only. Max. Free Bet amount £10. £100 Cash Prize pool guaranteed. Minimum Deposit and wagering on sport to activate the Welcome Offer is £10.
Read Hopa Sport ReviewHOPA20 - Luckster Sport Bonus: £10 in Free Bets18+, BeGambleAware.org.
New customers in UK/IE only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. T&Cs Apply.
Read Luckster.com Review - All British Sports Bonus: Always 10% Cashback18+, BeGambleAware.org.
New players only. Minimum deposit and bet is requried for a cashback bonus. Terms apply.
Read All British Casino Review - Spreadex Sports Welcome Offer: £40 in free bet OR up to £300 cashback offer18+, BeGambleAware.org.
Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.

- GrosvenorGrosvenor Sport: Bet £10 Get doubled your odds18+, BeGambleAware.org.
New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £10.at odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.
Read Grosvenor Review - Bet365bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR18+, BeGambleAware.org.
New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way.
Read Bet365 Review - Mr PlayMrPlay Sport Bonus: £15 in Free Bets18+, BeGambleAware.org.
Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Read Mr Play Review - BetfredBetfred Promo: Bet £10 get £30 Free Bets18+, BeGambleAware.org.
UK customers only. Register using the promo code WELCOME40 (Use Link), deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Read Betfred Review
Best Sports Betting Online Sites for UK Punters in 2023
bet365 | #1 betting site for UK | bet £10 get £30, use code 365GMBLR |
10bet | the best-rated innovative app | get up to £50 in free bets |
SBK | Best betting odds, fast payouts | claim £10 Free Bets, code BRITISHG30 |
Grosvenor Sports | top in-play online bookmaker UK | double the odds when signing up |
Ladbrokes | niche markets and daily promo boosts | bet £5 get £20 in bonus. T&Cs apply |
DaznBet | UK’s new online bookmaker | bet £5 get £5 in free bets |
bet365, 10bet, SBK are among the best sports betting UK sites for best odds, features, free bet bonuses and interface. Hrere is our overview of each of these bookmakers.
Bet365
The king of UK online sports betting scene, the bet365 is excelling in Football, Tennis, and Horse Racing. Known for offering competitive odds, multiple accumulator options, enticing odds boosts, and an impressive welcome offer of “Bet £10 get £30” (use code 365GMBLR). Bet365 stands out due to their comprehensive betting markets. For example, during Wimbledon, their coverage extended to all games with a wide array of bets available, including acca bets, insurance and more, as well as live streaming and in game betting options. View our bet365 sports betting review and 365 app info.
10bet
One of the best mobile betting sites with new interface and promotions is 10bet. The platform shines in Basketball, Baseball, and eSports. They offer good odds, interesting accumulator options, and a notable welcome offer of “up to £50”. Their coverage during the NBA finals was particularly impressive, and their eSports market is continually expanding to meet growing demands. Read out 10bet app review and 10bet free bet offer details here.
Grosvenor Sports
What is the best features at GrosvenorSports? This betting site is top when it comes to placeing best on Horse Racing, Snooker, and Darts. With unique odds boosts and a solid welcome offer of “double the odds when signing up”, Grosvenor stands out in these markets. Their extensive coverage during the Cheltenham Festival was noteworthy. Check 5 Grosvenor offers for football bettors.
SBK
Probably, one of the best new mobile-friendly betting sites on the market, the SBK bet UK stands out in Football, Cricket, and Rugby. Known for good odds, appealing accumulators, and a generous welcome offer of “£10 Free Bets” (code BRITISHG30), SBK’s diverse betting markets were on full display during the Rugby World Cup and Ashes series.
Betfred Sports
We love Betfred, UK’s top-rated online bookmaker that excels in Golf, Rugby, and Greyhound Racing odds and promos. Offering competitive odds, various accumulator options, regular odds boosts, and a robust welcome offer of “bet £10, get £40 in bonuses“, Betfred was a go-to site for punters during the Masters Golf tournament.
Spreadex
What can you use Spreadex UK betting site for? We think this platform is best for wagering on Horse Racing, Cricket, and American Football. Known for competitive odds and extensive coverage, they stood out during the Super Bowl and recent test matches. Their welcome offer, accumulator options, and frequent odds boosts provide great value.
Hopa Sport
The top pick for Tennis, Basketball, and Football. Known for strong odds, appealing welcome offer of “Bet £10, Get £10 Free Bets”, and a wide range of accumulator options. Their markets were extensive during the recent Euro football tournament and the NBA playoffs.
Ladbrokes
One of the most reputable and trusted UK sports betting sites Ladbrokes is great in providing exotic betting markets and daily boosts. They are especially noteworthy for their offer of “bet £5 get £20 in bonus”. Their coverage of niche markets was particularly impressive during recent UFC events.
Each of these sites has been selected based on their particular strengths in certain sports, demonstrated through their performance during significant sporting events. View sites for niche betting and top bookmakers for snooker and cricket bets.
Keep in mind, if you wish to play at an online casino and take advantage of casino bonuses, you can use the same account you have on the betting sites. There’s no need to establish a new profile.
UK new online bookmakers in 2023 are: TalkSPORT, 21.co.uk, DaznBet, Bet UK, new Luckster betting site.
Popular Sports Betting Sites Compared by Bonuses & Markets
Which site is best for online betting in the UK? Here is a list of the top online bookmakers with a quick overview of bet365, MrPlay sport, 10bet and other betting apps.
Bet365
Best known for its sports betting section, the Bet365 UK site covers as wide a variety of disciplines as any other company, and its live feedback on sports such as football is among the best on the market. In addition to their prominent football focus, Bet365 also boasts a heavy presence in horse racing and even sponsors some races and events, such as the Bet365 Gold Cup held every year at Sandown.
bet365 sports betting Features: One of the leading online bookmakers in the UK, offers a wide range of markets, including sports, e-sports, and virtual sports. bet365 also have a mobile app that allows customers to bet on sports games on the go. Bet 365 offers competitive odds on tennis, snooker, MMA and cricket, as well as a variety of betting promotions, making it an excellent choice for those looking for a reliable site to bet online. Current offer: stake £10, get £30 in a free bet.
- Bet365UK online bookmaker, free bets, expert tips, enhanced odds promotions, in-play, best mobile app.
BetFred

One can’t mention the mainstays of British betting without discussing Betfred, which opened for business in 1967 and has spent more than half a century among the country’s bookmaker elite. While it may not be considered a giant among some of the more mainstream markets, Betfred has a strong presence among ‘social’ sports like darts and horse racing, not to mention it currently sponsors the World Snooker Championship and offers big odds on the basis.
Betfred offers a wide range of sports games and markets to bet on and provides a simple registration process and clear layout. UK best-rated online bookie Betfred also has many special deals and incentives, making it an excellent option for novice and seasoned bettors. Whether you’re looking to bet on football, horse racing, or any other sport, Betfred is a great option. The betting site also offers a new customer promo – free bets.
- BetfredUK legit bookmaker, best odds guaranteed, new customer promotions and free bet deal, in-play odds, app for Android, iOS, pre-match single bets offers, acca insurance, lotto, bingo, poker and casino options.
Mr Play Sport

Mr Play is a UK online bookmaker many people may have not heard of. It offers a wide range of betting options, including live betting. The site features several promotions and bonuses, which can help punters boost their winnings. Overall, Mr Play is a comprehensive betting site that provides users with everything they need and is one of the gambling sites that bettors will like using. A good alternative to MrPlay Sports is LeoVegas UK.
- Mr PlayNew betting markets, live odds, enhanced odds, loyalty points, free bet deals, customer support, Trustly.
Grosvenor Bookmaker

Grosvenor Sports is one of the newer bookmakers launched online in the UK. It has many sports games betting options for punters, including live betting and e-sports. They offer attractive bonuses for new users, and the registration process is relatively straightforward. Even though it is one of the latest betting sites, Grosvenor is an excellent product for UK consumers looking for a site to bet online on sports games. Here you can get odds and bet on specific markets such as e-football, pesapallo, speedway, futsal, field hockey, badminton, cycling, MMA, American football and more. Try their sign up offer with double the odds by depositing a stake of at least £10.
- GrosvenorUK legit bookmaker, double the odds bonus, in-play odds, mobile sports betting app for Android, iOS, fractional/decimal/american odds types, horse racing, blog and chat support
10Bet
The primary appeal of the 10Bet betting site is that there’s a community aspect to their UK app, which allows subscribers to see which bets have been placed by fellow punters and jump on board. This is particularly helpful for those who are perhaps new to gambling and want a little aid in crafting their accumulators, the only downside is the selection of sports and betting markets is slightly lesser.
- 10betUK online bookmaker, sports/novelty markets, free bets, radio, live streaming, boosted odds bonus, in-play betting, mobile app for Android, iOS.
Ladbrokes

Ladbrokes offers convenient ways to bet sports online on various sports games and provides live updates on sports events, so you can always stay up-to-date on the latest scores and developments. The bookmaker Ladbrokes also provides several betting alternatives, so you can tailor your bets to suit your strategy. Whether you’re a casual or severe sports bettor, Ladbrokes is worth checking out. Ladbrokes is one of those online bookmakers where you can bet on dog racing, netball, table tennis, volleyball, esports, wrestling, virtual sports, rowing, pool, politics, speedway, snooker, water polo and more exclusive and exotic betting markets.
- LadbrokesUK’s trusted online bookmaker, price boosts, acca promotions, free bet bonuses for new customers, dog racing, in-play betting options, free tips, 24/7 customer support, Paypal, Skrill accepted.
Coral

Regarding betting sites, Coral is one of the most popular bookies for online sports betting among UK punters. With a user-friendly interface and a wide range of betting options, it’s easy to see why Coral is a favourite among online bettors. In addition to traditional sports betting, Coral also delivers excellent in-play service for betting on live sports. With a generous welcome free bet bonus and ongoing promotions, it’s easy to see why Coral is one of the top sports wagering websites. Whether a seasoned pro or a newbie, Coral is a superb option for anyone looking to place a bet online.
- CoralUK legal online bookmaker, best horse racing odds, virtual sports, greyhound, news and blogs, free bets promotions, live streaming, boosted odds, in-play football odds, mobile app for Android, iOS.
Unibet

Unibet is on the list of the top online bookmakers in the UK. This website offers betting options for severe and occasional sports fans. It has an excellent sportsbook for various markets, adding more exotic odds daily. In addition to traditional bets, Unibet sport offers live betting on various sporting eventsm such as Wimbledon, World Cup, Cheltenham, tennis tournaments and boxing events. For its outstanding welcome offers alone, Unibet is worth checking out.
- UnibetStatistics & livescore, virtual sports, betting guide, signup welcome offers, including free bets and in-play odds
William Hill

Arguably the best-known name in the UK sports betting scene, William Hill was founded in 1934, and it’s a testament to the company’s ongoing quality that they remain at the top of the field almost a century later. Moving with the times as necessary, William Hill has closed many brick-and-mortar sites in recent years to focus more on the company’s online arm, and it’s a savvy decision thus far. UK top betting site William Hill offers detailed in-play betting and has a license to stream many European football games and horse races, frequently offering some of the best odds available when it comes to the latter.
888Sport
One of the best betting sites for the UK, 888Sport consistently offers some top sign-up offers on the market, such as the current promotion offering new customers £30 in free bets and a £10 casino token following their first bet of £10 or more. It is one of the best sites to bet on NBA games and to compare Premier League odds. Cross-sport specials are also a novelty, with 888Sport bookmaker considering the company does more to offer European audiences appealing odds on more obscure leagues and sports rather than just football.
Betway
One of the best promotions among UK betting websites is Betway’s ‘4 to Score’, which runs every Premier League weekend and offers a £50,000 reward for any punter able to guess the first goalscorer in four pre-selected matches. That’s not all that makes the sportsbook an attractive destination for their betting needs; however, with a wide selection of markets, improved odds through ‘Betway Boosts’ and a progressive approach to safer gambling.
10bet also offers horse betting odds. Check out more about horse betting sites and bonuses here.
How do we select the best UK site for online sports betting?
We review, rate, and list the best online bookies. Inside our breakdowns, we analyse a multitude of features, such as:
- Bet Builder, Streaming & In-Play Betting
- Live Sports Scores & Results
- UK Support 24/7, Paypal, Skrill
- Free Bets Bonus & Enhanced Betting Odds
- Android & iOS Mobile Sports Betting Apps
- English language, markets, free tips
Some of the things we look for to rate UK betting sites, including new bookies lile Luckster sports or Midnite in 2023 are:
Licenses and Legal Betting Companies in UK
Every online sports betting site we recommend is fully licensed, regulated, and legal in the UK. We can say this confidently because we cross-reference the company’s details with the UK Betting Commission’s database of licensees. You must only use licensed UK bookies because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They also have to have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.
- Smarkets: Use code COMMFREE to trade with 0% for 60 daysNew users only. Use code COMMFREE to trade with 0% for 60 days OR code SMK20 to get a €20 cash refund. Min. deposit £10. T&Cs apply. 18+.
Betting Bonuses and Promotions
Any bookmaker online that wants to be the best must offer promotions. Claim free bets, sign-up offers and other deals. However, it’s important to note that every site for betting we suggest will have plenty of added value for every type of customer.
Check out the latest offers from top betting companies in UK right now. bet365, Betfair Sport, BetVictor, William Hill Sports, Paddy Power, Unibet, and Betway are among the best regarding free bet offers in the UK. Check out these codes for the best bookmakers.
Safe and Secure Online Bookmakers
We only work with trusted sports gambling sites licensed by the British Betting Authorities. Each website and mobile betting app mobile betting apps will use the latest security features, such as SSL encryption. Your account will always be password-protected, and there will be safe payment options for everyone. Finally, there will be onsite responsible wagering tools you can use to limit your betting activity, take timeouts, or do whatever else is required to stay in control and keep things fun.
Odds and Betting Software
An online site without anything to bet on isn’t worth joining. Each operator we’ve reviewed has a broad range of betting options. It’s the case that almost all of the UK’s finest offer casino games like bet365, poker sites like William Hill, bingo like Wink, and more on a single platform. Therefore, you won’t be lost for options. And, just for good measure, the best UK sites for online betting on sports will have slick software that’s easy to use on any desktop or mobile app.
Popular Betting Markets & Odds
You can use UK’s new online betting sites to place bets on any sport imaginable – from snooker, darts, and boxing to American football, tennis, or rugby. Put, you will find the UK betting odds on just about everything. In football, the Champions League, FA Cup, and the World Cup are always exciting, while you might want to keep a unique eye on famous horse racing events such as the Grand National or the Cheltenham Gold Cup. Wimbledon and The Ashes are always significant dates in the sporting calendar too. The likes of horse racing, greyhounds and football have been popular in UK sports betting through the decades, but these days anything goes.
Many sports betting sites like Betiton, bet365 Sports, 10bet, Hollywoodbets, Quinnbet, Mr.Play Sports, Bettarget and new Ruby Bet or 2kbet in the UK have embraced the significant developments seen in video gaming, too, with eSports also featuring across several different brands. In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action. For example, you may be able to bet on the glitz and glamour of the Oscars or the fun and frolics of the Eurovision Song Contest. You can also bet on cricket, boxing, greyhound, snooker, golf, the Olympics, Elections, World cup.
View some of the best football betting sites and new Lottoland Sports offer.
Bet Types & In Play Bookies
Online bookies in the UK allow you to make many different types of bets. You will probably be familiar with a ‘single’ bet based on one selection. If your choice is successful, you win. However, you can create many betting combinations these days, including doubles, trebles and many more. There is also the option of an accumulator, where you pull together a multiple bet and win if all of the selections prove successful.
Other betting options to look out for include in-play, where you make a bet as the event takes place and while watching Live streaming. You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event is actually finished.
How do you start betting in the UK?
First of all, you have to be 18+. Then visit a betting site recommended by British Gambler and complete the registration process. While each online bookmaker in the UK might do things slightly differently, you will have to provide critical personal information to complete the sign-up. Also, we have all become accustomed to using various payment methods daily, and British sports betting sites recognise that. They tend to support a range of fast deposit and withdrawal, including traditional bank cards and alternative methods like Boku, PayPal, Apple Pay or even Bitcoins.
You want to bet on lesser known sports? Here is our list of the best niche sports betting offers. Try Tote sportsbook.
Here is the list of the best gambling sites, including casinos.
UK Online Sports Betting FAQs
Yes, it is legal as long as you are 18 or older and you are using a UK-licensed bookmaker.
You will need to provide some personal information such as your name, address, and date of birth. You will also be asked for identification documents. This is to prevent fraud and money laundering.
Most UK betting sites offer a variety of deposit methods, including Paypal sites, credit/debit cards and bank transfers. The deposit methods available to you will depend on the betting site.
Withdrawals are usually made using the same method you used to deposit money into your account. Withdrawal times will vary for different betting sites.
Live betting UK is placing a bet on a sporting event that is in progress. UK betting apps offer live betting on sports games, allowing you to place bets as the action unfolds.
Almost 80 years old, Betvictor’s website is among the most easy-to-navigate on the betting market, meaning it could be the destination for you if you value simplicity above all else. Boxing is the niche for this online bookmaker, but there’s also a lot to be said for Betvictor’s in-play options, the BV Loyalty Club (offering a £5 free bet every week) and a diverse casino section.
Sky Bet is one of the major sports betting websites in the UK. Sky Bet offers the best markets, especially for football and horse racing. With its user-friendly site design, wide variety of betting options, live streaming, and fair odds, Sky Bet is an excellent choice for UK bettors searching for a trusted and easy-to-use UK online bookmaker.
Sports Betting Extras
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