Top UK Betting Sites 2023: Trusted Online Bookmakers - BritishGambler

The Top 10 Sports Betting Sites and Apps in the UK for 2024

Explore our expert guide to the best UK betting sites and mobile apps, featuring trusted online bookmakers like bet365, 10bet, Mr Play, Ladbrokes, and SBK. These platforms are renowned for their reliable user experiences, licensed by the UKGC, and offer generous free bet bonuses, user-friendly apps, and odds enhancements. Our list also includes the newest addition, DaznBet. Our comprehensive overview provides you with the latest information on features, odds, and the most advantageous free bet deals available on these top-rated by UK users sports betting sites.

Our List of the Best UK Sites For Online Sports Betting (2024)

  1. Bet365 – code 365GMBLR
  2. 10bet UK
  3. Betfred
  4. Betway
  5. Betvictor
  6. SBKBet / Smarkets
  7. Grosvenor Sport – best app
  8. MrPlay Sports
  9. Luckster Sports
  10. SpreadEX

These bookies offer excellent mobile betting apps, competitive odds, 4/7 live chat support, new and regular promotions, as well as a good range of payment options such as PayPal and Skrill. Bet on sports with the top UK sites in 2024 such as bet365, betfred, 10bet and more listed here:

Bonus & Free Bets
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  • Bet365
    5.0 rating based on 1 rating
    bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR

    New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way.

    Read Bet365 Review
  • Betway
    5.0 rating based on 1 rating
    Betway Sports New Customer Offer: £30 in Free Bet

    New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. . Bet the Responsible Way. Full terms apply.

    Read Betway Review
  • 10bet
    4.9 rating based on 1 rating
    10bet Sportsbook Offer: Get a 50% matched bonus up to £50

    New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.

    Read 10bet Review
  • Betfred
    5.0 rating based on 1 rating
    BetFred Bonus: Bet £10, Get £50 in Bonuses

    New customers only. Register with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

    Read Betfred Review
  • SBK
    4.7 rating based on 1 rating
    SBK Bonus: £30 in Free Bet. Promo Code BRITISHG30
    New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.
    Read SBK Review
  • Grosvenor
    5.0 rating based on 1 rating
    Grosvenor Sport: Bet £10 Get doubled your odds

    New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £ odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.

    Read Grosvenor Review
  • Mr Play
    4.7 rating based on 1 rating
    MrPlay Sport Bonus: £15 in Free Bets

    Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

    Read Mr Play Review
    4.3 rating based on 1 rating
    Luckster Sport Bonus: £10 in Free Bets

    New customers in UK/IE only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. T&Cs Apply.

    Read Review
  • All British Casino
    5.0 rating based on 1 rating
    All British Sports Bonus: Always 10% Cashback

    New players only. Minimum deposit and bet is requried for a cashback bonus. Terms apply.

    Read All British Casino Review
  • Spreadex
    4.6 rating based on 1 rating
    Spreadex Sports Welcome Offer: £40 in free bet OR up to £300 cashback offer

    Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.


    Read Spreadex Review
Top UK Betting Sites 2023: Trusted Online Bookmakers - BritishGambler

Best Sports Betting Online Sites for UK Punters in 2024

bet365#1 betting site for UKbet £10 get £30, use code 365GMBLR
10betthe best-rated innovative appget up to £50 in free bets
SBKBest betting odds, fast payoutsclaim £10 Free Bets, code BRITISHG30
Grosvenor Sportstop in-play online bookmaker UKdouble the odds when signing up
Ladbrokesniche markets and daily promo boostsbet £5 get £20 in bonus. T&Cs apply
DaznBetUK’s new online bookmakerbet £5 get £5 in free bets

bet365, 10bet, SBK are among the best sports betting UK sites for best odds, features, free bet bonuses and interface. Hrere is our overview of each of these bookmakers.


The king of UK online sports betting scene, the bet365 is excelling in Football, Tennis, and Horse Racing. Known for offering competitive odds, multiple accumulator options, enticing odds boosts, and an impressive welcome offer of “Bet £10 get £30” (use code 365GMBLR). Bet365 stands out due to their comprehensive betting markets. For example, during Wimbledon, their coverage extended to all games with a wide array of bets available, including acca bets, insurance and more, as well as live streaming and in game betting options. View our bet365 sports betting review and 365 app info.


One of the best mobile betting sites with new interface and promotions is 10bet. The platform shines in Basketball, Baseball, and eSports. They offer good odds, interesting accumulator options, and a notable welcome offer of “up to £50”. Their coverage during the NBA finals was particularly impressive, and their eSports market is continually expanding to meet growing demands. Read out 10bet app review and 10bet free bet offer details here.

Grosvenor Sports

What is the best features at GrosvenorSports? This betting site is top when it comes to placeing best on Horse Racing, Snooker, and Darts. With unique odds boosts and a solid welcome offer of “double the odds when signing up”, Grosvenor stands out in these markets. Their extensive coverage during the Cheltenham Festival was noteworthy. Check 5 Grosvenor offers for football bettors.


Probably, one of the best new mobile-friendly betting sites on the market, the SBK bet UK stands out in Football, Cricket, and Rugby. Known for good odds, appealing accumulators, and a generous welcome offer of “£10 Free Bets” (code BRITISHG30), SBK’s diverse betting markets were on full display during the Rugby World Cup and Ashes series.

Betfred Sports

We love Betfred, UK’s top-rated online bookmaker that excels in Golf, Rugby, and Greyhound Racing odds and promos. Offering competitive odds, various accumulator options, regular odds boosts, and a robust welcome offer of “bet £10, get £40 in bonuses“, Betfred was a go-to site for punters during the Masters Golf tournament.


What can you use Spreadex UK betting site for? We think this platform is best for wagering on Horse Racing, Cricket, and American Football. Known for competitive odds and extensive coverage, they stood out during the Super Bowl and recent test matches. Their welcome offer, accumulator options, and frequent odds boosts provide great value.

Hopa Sport

The top pick for Tennis, Basketball, and Football. Known for strong odds, appealing welcome offer of “Bet £10, Get £10 Free Bets”, and a wide range of accumulator options. Their markets were extensive during the recent Euro football tournament and the NBA playoffs.


One of the most reputable and trusted UK sports betting sites Ladbrokes is great in providing exotic betting markets and daily boosts. They are especially noteworthy for their offer of “bet £5 get £20 in bonus”. Their coverage of niche markets was particularly impressive during recent UFC events.

Each of these sites has been selected based on their particular strengths in certain sports, demonstrated through their performance during significant sporting events. View sites for niche betting and top bookmakers for snooker and cricket bets.

Keep in mind, if you wish to play at an online casino and take advantage of casino bonuses, you can use the same account you have on the betting sites. There’s no need to establish a new profile.


UK new online bookmakers in 2024 are: TalkSPORT,, DaznBet, Bet UK, new Luckster betting site.

Which site is best for online betting in the UK? Here is a list of the top online bookmakers with a quick overview of bet365, MrPlay sport, 10bet and other betting apps.


the best UK betting sites - bet365

Best known for its sports betting section, the Bet365 UK site covers as wide a variety of disciplines as any other company, and its live feedback on sports such as football is among the best on the market. In addition to their prominent football focus, Bet365 also boasts a heavy presence in horse racing and even sponsors some races and events, such as the Bet365 Gold Cup held every year at Sandown.

bet365 sports betting Features: One of the leading online bookmakers in the UK, offers a wide range of markets, including sports, e-sports, and virtual sports. bet365 also have a mobile app that allows customers to bet on sports games on the go. Bet 365 offers competitive odds on tennis, snooker, MMA and cricket, as well as a variety of betting promotions, making it an excellent choice for those looking for a reliable site to bet online. Current offer: stake £10, get £30 in a free bet.


TOP UK Bookmakers

One can’t mention the mainstays of British betting without discussing Betfred, which opened for business in 1967 and has spent more than half a century among the country’s bookmaker elite. While it may not be considered a giant among some of the more mainstream markets, Betfred has a strong presence among ‘social’ sports like darts and horse racing, not to mention it currently sponsors the World Snooker Championship and offers big odds on the basis.

Betfred offers a wide range of sports games and markets to bet on and provides a simple registration process and clear layout. UK best-rated online bookie Betfred also has many special deals and incentives, making it an excellent option for novice and seasoned bettors. Whether you’re looking to bet on football, horse racing, or any other sport, Betfred is a great option. The betting site also offers a new customer promo – free bets.

  • Betfred
    UK legit bookmaker, best odds guaranteed, new customer promotions and free bet deal, in-play odds, app for Android, iOS, pre-match single bets offers, acca insurance, lotto, bingo, poker and casino options.

Mr Play Sport

Sports betting UK

Mr Play is a UK online bookmaker many people may have not heard of. It offers a wide range of betting options, including live betting. The site features several promotions and bonuses, which can help punters boost their winnings. Overall, Mr Play is a comprehensive betting site that provides users with everything they need and is one of the gambling sites that bettors will like using. A good alternative to MrPlay Sports is LeoVegas UK.

Grosvenor Bookmaker

UK Sports Betting Site

Grosvenor Sports is one of the newer bookmakers launched online in the UK. It has many sports games betting options for punters, including live betting and e-sports. They offer attractive bonuses for new users, and the registration process is relatively straightforward. Even though it is one of the latest betting sites, Grosvenor is an excellent product for UK consumers looking for a site to bet online on sports games. Here you can get odds and bet on specific markets such as e-football, pesapallo, speedway, futsal, field hockey, badminton, cycling, MMA, American football and more. Try their sign up offer with double the odds by depositing a stake of at least £10.

  • Grosvenor
    UK legit bookmaker, double the odds bonus, in-play odds, mobile sports betting app for Android, iOS, fractional/decimal/american odds types, horse racing, blog and chat support


The primary appeal of the 10Bet betting site is that there’s a community aspect to their UK app, which allows subscribers to see which bets have been placed by fellow punters and jump on board. This is particularly helpful for those who are perhaps new to gambling and want a little aid in crafting their accumulators, the only downside is the selection of sports and betting markets is slightly lesser.

  • 10bet
    UK online bookmaker, sports/novelty markets, free bets, radio, live streaming, boosted odds bonus, in-play betting, mobile app for Android, iOS.


UK Bookmakers

Ladbrokes offers convenient ways to bet sports online on various sports games and provides live updates on sports events, so you can always stay up-to-date on the latest scores and developments. The bookmaker Ladbrokes also provides several betting alternatives, so you can tailor your bets to suit your strategy. Whether you’re a casual or severe sports bettor, Ladbrokes is worth checking out. Ladbrokes is one of those online bookmakers where you can bet on dog racing, netball, table tennis, volleyball, esports, wrestling, virtual sports, rowing, pool, politics, speedway, snooker, water polo and more exclusive and exotic betting markets.

  • Ladbrokes
    UK’s trusted online bookmaker, price boosts, acca promotions, free bet bonuses for new customers, dog racing, in-play betting options, free tips, 24/7 customer support, Paypal, Skrill accepted.


Coral UK Online Bookie

Regarding betting sites, Coral is one of the most popular bookies for online sports betting among UK punters. With a user-friendly interface and a wide range of betting options, it’s easy to see why Coral is a favourite among online bettors. In addition to traditional sports betting, Coral also delivers excellent in-play service for betting on live sports. With a generous welcome free bet bonus and ongoing promotions, it’s easy to see why Coral is one of the top sports wagering websites. Whether a seasoned pro or a newbie, Coral is a superb option for anyone looking to place a bet online.

  • Coral
    UK legal online bookmaker, best horse racing odds, virtual sports, greyhound, news and blogs, free bets promotions, live streaming, boosted odds, in-play football odds, mobile app for Android, iOS.


bookies in the UK

Unibet is on the list of the top online bookmakers in the UK. This website offers betting options for severe and occasional sports fans. It has an excellent sportsbook for various markets, adding more exotic odds daily. In addition to traditional bets, Unibet sport offers live betting on various sporting eventsm such as Wimbledon, World Cup, Cheltenham, tennis tournaments and boxing events. For its outstanding welcome offers alone, Unibet is worth checking out.

  • Unibet
    Statistics & livescore, virtual sports, betting guide, signup welcome offers, including free bets and in-play odds

William Hill

William Hill UK betting sites
William Hill Sports is one of the UK’s leading online bookmakers.

Arguably the best-known name in the UK sports betting scene, William Hill was founded in 1934, and it’s a testament to the company’s ongoing quality that they remain at the top of the field almost a century later. Moving with the times as necessary, William Hill has closed many brick-and-mortar sites in recent years to focus more on the company’s online arm, and it’s a savvy decision thus far. UK top betting site William Hill offers detailed in-play betting and has a license to stream many European football games and horse races, frequently offering some of the best odds available when it comes to the latter.


One of the best betting sites for the UK, 888Sport consistently offers some top sign-up offers on the market, such as the current promotion offering new customers £30 in free bets and a £10 casino token following their first bet of £10 or more. It is one of the best sites to bet on NBA games and to compare Premier League odds. Cross-sport specials are also a novelty, with 888Sport bookmaker considering the company does more to offer European audiences appealing odds on more obscure leagues and sports rather than just football.


One of the best promotions among UK betting websites is Betway’s ‘4 to Score’, which runs every Premier League weekend and offers a £50,000 reward for any punter able to guess the first goalscorer in four pre-selected matches. That’s not all that makes the sportsbook an attractive destination for their betting needs; however, with a wide selection of markets, improved odds through ‘Betway Boosts’ and a progressive approach to safer gambling.

10bet also offers horse betting odds. Check out more about horse betting sites and bonuses here.

How do we select the best UK site for online sports betting?

We review, rate, and list the best online bookies. Inside our breakdowns, we analyse a multitude of features, such as:

  • Bet Builder, Streaming & In-Play Betting
  • Live Sports Scores & Results
  • UK Support 24/7, Paypal, Skrill
  • Free Bets Bonus & Enhanced Betting Odds
  • Android & iOS Mobile Sports Betting Apps
  • English language, markets, free tips

Some of the things we look for to rate UK betting sites, including new bookies lile Luckster sports or Midnite in 2024 are:

Every online sports betting site we recommend is fully licensed, regulated, and legal in the UK. We can say this confidently because we cross-reference the company’s details with the UK Betting Commission’s database of licensees. You must only use licensed UK bookies because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They also have to have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.

  • Smarkets: Use code COMMFREE to trade with 0% for 60 days
    New users only. Use code COMMFREE to trade with 0% for 60 days OR code SMK20 to get a €20 cash refund. Min. deposit £10. T&Cs apply. 18+.

Betting Bonuses and Promotions

Any bookmaker online that wants to be the best must offer promotions. Claim free bets, sign-up offers and other deals. However, it’s important to note that every site for betting we suggest will have plenty of added value for every type of customer.

Check out the latest offers from top betting companies in UK right now. bet365, Betfair Sport, BetVictor, William Hill Sports, Paddy Power, Unibet, and Betway are among the best regarding free bet offers in the UK. Check out these codes for the best bookmakers.

Safe and Secure Online Bookmakers

We only work with trusted sports gambling sites licensed by the British Betting Authorities. Each website and mobile betting app mobile betting apps will use the latest security features, such as SSL encryption. Your account will always be password-protected, and there will be safe payment options for everyone. Finally, there will be onsite responsible wagering tools you can use to limit your betting activity, take timeouts, or do whatever else is required to stay in control and keep things fun.

Odds and Betting Software

An online site without anything to bet on isn’t worth joining. Each operator we’ve reviewed has a broad range of betting options. It’s the case that almost all of the UK’s finest offer casino games like bet365, poker sites like William Hill, bingo like Wink, and more on a single platform. Therefore, you won’t be lost for options. And, just for good measure, the best UK sites for online betting on sports will have slick software that’s easy to use on any desktop or mobile app.

You can use UK’s new online betting sites to place bets on any sport imaginable – from snooker, darts, and boxing to American football, tennis, or rugby. Put, you will find the UK betting odds on just about everything. In football, the Champions League, FA Cup, and the World Cup are always exciting, while you might want to keep a unique eye on famous horse racing events such as the Grand National or the Cheltenham Gold Cup. Wimbledon and The Ashes are always significant dates in the sporting calendar too. The likes of horse racing, greyhounds and football have been popular in UK sports betting through the decades, but these days anything goes.

Many sports betting sites like Betiton, bet365 Sports, 10bet, Hollywoodbets, Quinnbet, Mr.Play Sports, Bettarget and new Ruby Bet or 2kbet in the UK have embraced the significant developments seen in video gaming, too, with eSports also featuring across several different brands. In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action. For example, you may be able to bet on the glitz and glamour of the Oscars or the fun and frolics of the Eurovision Song Contest. You can also bet on cricket, boxing, greyhound, snooker, golf, the Olympics, Elections, World cup.

View some of the best football betting sites and new Lottoland Sports offer.

Bet Types & In Play Bookies

Online bookies in the UK allow you to make many different types of bets. You will probably be familiar with a ‘single’ bet based on one selection. If your choice is successful, you win. However, you can create many betting combinations these days, including doubles, trebles and many more. There is also the option of an accumulator, where you pull together a multiple bet and win if all of the selections prove successful.

Other betting options to look out for include in-play, where you make a bet as the event takes place and while watching Live streaming. You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event is actually finished.

How do you start betting in the UK?

First of all, you have to be 18+. Then visit a betting site recommended by British Gambler and complete the registration process. While each online bookmaker in the UK might do things slightly differently, you will have to provide critical personal information to complete the sign-up. Also, we have all become accustomed to using various payment methods daily, and British sports betting sites recognise that. They tend to support a range of fast deposit and withdrawal, including traditional bank cards and alternative methods like Boku, PayPal, Apple Pay or even Bitcoins

You want to bet on lesser known sports? Here is our list of the best niche sports betting offers. Try Tote sportsbook.

Here is the list of the best gambling sites, including casinos.

UK Online Sports Betting FAQs

Is online sports betting UK legal?

Yes, it is legal as long as you are 18 or older and you are using a UK-licensed bookmaker.

What information do I need to join UK betting sites?

You will need to provide some personal information such as your name, address, and date of birth. You will also be asked for identification documents. This is to prevent fraud and money laundering.

How can I deposit money into my account?

Most UK betting sites offer a variety of deposit methods, including Paypal sites, credit/debit cards and bank transfers. The deposit methods available to you will depend on the betting site.

How can I withdraw my winnings?

Withdrawals are usually made using the same method you used to deposit money into your account. Withdrawal times will vary for different betting sites.

What is live betting UK?

Live betting UK is placing a bet on a sporting event that is in progress. UK betting apps offer live betting on sports games, allowing you to place bets as the action unfolds.

Is BetVictor a good online bookmaker?

Almost 80 years old, Betvictor’s website is among the most easy-to-navigate on the betting market, meaning it could be the destination for you if you value simplicity above all else. Boxing is the niche for this online bookmaker, but there’s also a lot to be said for Betvictor’s in-play options, the BV Loyalty Club (offering a £5 free bet every week) and a diverse casino section.

What is SkyBet Sports?

Sky Bet is one of the major sports betting websites in the UK. Sky Bet offers the best markets, especially for football and horse racing. With its user-friendly site design, wide variety of betting options, live streaming, and fair odds, Sky Bet is an excellent choice for UK bettors searching for a trusted and easy-to-use UK online bookmaker.

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