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UK Betting Sites: Best Online Bookmakers 2021

We have pulled together some of the best legit betting sites in the UK. Start online sports betting with top apps and sites, offers and significantly improved odds.

Recommended Betting Sites & Welcome Offers for UK

We only list licensed, regulated and trusted UK online sports betting sites. We've done the research for you, so make sure to check out our list of the best betting sites in the UK with welcome offers for 2021/2022 below!
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  • Mr Play
    5.0 rating based on 1 rating

    Bet £10, get £10 in Free Bets

    5.0 rating based on 1 rating
  • Betfair
    5.0 rating based on 1 rating

    Get up to £100 in Free Bets

    5.0 rating based on 1 rating
  • Virgin Bet
    4.9 rating based on 1 rating

    Get £20 in Free Bet

    4.9 rating based on 1 rating
    5.0 rating based on 1 rating

    £10 Money-Back Free Bet Bonus

    5.0 rating based on 1 rating
  • Betfred
    5.0 rating based on 1 rating

    Bet £10, Get £30 in Free Bets

    5.0 rating based on 1 rating
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    Free Bets – Sign-up Betting Offers for UK in 2021

The best betting sites in the UK are bet365, Betfair, BetVictor, William Hill Sports, Paddy Power, Unibet, Betway. We only rank licensed, regulated and trusted sports betting sites approved by British authorities and received positive reviews. Colossus bets, for example, brings you the most competitive odds in comparison to other online betting platforms. The boosted prices on any sports bet you fancy are offered by Coral, one of the top online bookmakers. To see a list of sign up offers, go to our page about free bets.

Here we list some of the best new sports betting sites & apps for UK:

  1. hopa sports
  2. william Hill
  3. bet365
  4. dafabet
  5. leovegas
  6. novibet UK
  7. 21 co uk bet site
  8. spreadex
  9. 32red app
  10. genting bet sports

Online Betting in the UK

It’s no secret that the UK is home to some of the best sports betting sites and online bookmakers in the world. It has a long history in this field, with horse racing being one of Britain’s most popular pastimes since it began. This means there are plenty of opportunities for punters interested in placing bets on any sport they please – from football matches to tennis tournaments. We’ve put together a list of what we believe to be the top five leading sports betting portals based out of the United Kingdom!

Betting websites/apps is where users can wager money on the outcome of various sports matches online or on their mobile phones or tablets. These websites provide internet services for many types of betting including American football, basketball, boxing and more. There is an increasing number of new betting sites with brands that offer new players welcome bonuses or free bets upon sign up. For example, register a William Hill account to  get a betting offer of 100% match deposit up to £30.

UK betting sites

You can use UK betting sites to place bets on pretty much any sport imaginable – from snooker, darts, and boxing to American football, tennis, or rugby. Put simply, you will find UK betting odds on just about everything. In football, the Champions League, FA Cup, and the World Cup are always exciting, while you might want to keep a special eye on famous horse racing events such as the Grand National or the Cheltenham Gold Cup. Wimbledon and The Ashes are always major dates in the sporting calendar too. The likes of horse racing, greyhounds and football have been popular in UK sports betting through the decades, but these days anything goes.

Many sports betting sites in the UK have embraced the major developments seen in video gaming too, with eSports also featuring across a number of different brands. In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action as well. For example, you may be able to bet on the glitz and glamour of the Oscars, or the fun and frolics of the Eurovision Song Contest.

This is how we select the best betting sites

We review, rate, and list the best gambling sites in the UK. Inside our breakdowns of William Hill, Ladbrokes, Bet365, and other top-rated brands, we analyse a multitude of features. Our aim is to provide a complete overview of each site and, in turn, the industry as whole. Only by reviewing each site and offering comparisons can we help you find the perfect platform.

Some of the things we look for to rate UK’s best sports betting sites in 2021/2022 are:

Licenses and Legal: Every online sports gambling site we recommend is fully licensed, regulated, and legal in the UK. We can say this with confidence because we cross-reference the company’s details with the UK Betting Commission’s database of licensees. It’s important that you only use licensed UK betting web sites because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They also have to have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.

Bonuses and Promotions: Any betting site that wants to be the best must offer promotions. You can learn more about these in the section below. However, it’s important to note that every site we suggest will have plenty of added value for every type of customer. Check out the latest offers and promo codes for the selected betting sites in the UK right now.

UK Best Sports Betting Site

Safety and Security: We only work with trusted bet sites licensed by the British Betting Authorities. Each website and many mobile betting apps will use the latest security features such as SSL encryption. Your account will always be password-protected and there will be safe payment options for everyone. Finally, there will be onsite responsible wagering tools you can use to limit your betting activity, take timeouts, or do whatever else is required to stay in control and keep things fun.

Products and Betting Software: An online gambling site without anything to bet on isn’t worth joining. Each operator we’ve reviewed has a broad range of betting options. In fact, it’s the case that almost all of the UK’s finest offer casino games like bet365, poker like William Hill, bingo like Wink, and more on a single platform. Therefore, you won’t be lost for options. And, just for good measure, the best UK sites for online betting will have slick software that’s easy to use on any desktop or mobile apps.

Bet Types Offered By Online Bookmakers

Sports betting sites in the UK allow you to make many different types of bet. You will probably be familiar with a ‘single’, which is a bet based around one selection. If your selection is successful, you win. However, you can create a whole host of betting combinations these days, including doubles, trebles and many more. There is also the option of an accumulator, where you pull together a multiple bet and win if all of the selections prove successful.

Other betting options to look out for include in-play, where you make a bet as the event is taking place and while watching Live streaming (try Unibet TV, for example). You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event in question is actually finished.

UK Online Bookmakers 2022

How do you start betting in the UK?

First of all, you have to be 18+. Then simply visit the top-rated online betting site recommended here and complete the registration process. While each bookmaker might do things slightly differently, you will have to provide some key personal information in order to complete sign-up. Remember, betting websites normally reward new customers with special sign-up offers, check out the best deals here. Also, we have all become accustomed to using a range of payment methods in everyday life and British sports betting sites recognise that. They tend to support a range of options for deposit and withdrawal, including traditional bank cards and alternative methods like Boku, PayPal, Apple Pay or even Bitcoins.

So, which Betting Site Should You Try First?

The UK online betting is incredibly competitive at the moment and a whole host of online bookies are vying for your attention. This means that many betting sites in the UK are going the extra mile to offer high quality services and promotions. As a result, you should take a close look at what different sites and mobile betting apps are offering in order to determine which might best meet your needs. Here is our updated list of the highly recommended sites to place online bets if you are a beginner: 


Originally known as Done Bookmakers, Betfred rebranded in 2004 – the same year as it launched its online site. The bookmaker has sponsored a host of major events through the years, including the World Snooker Championship and the Cheltenham Gold Cup. Now Betfred, one of the top-ranked betting sites and apps, offers competitive odds and tools on all major sports markets including football, cricket, boxing, greyhound, snooker, golf, Olympics, Elections, World cup tournaments and more.

William Hill

Another British bookmaker which started life offline before embracing the world wide web, the history of the William Hill brand goes all the way back to the 1930s. Its first online UK betting service was established in 1998 and was known as Sportsbook. The William Hill betting site offers a huge selection of the useful betting tools like bet calculator, WH Radio, free tips, in-game odds, user friendly up to date app, daily promotions for football, tennis, hockey, cricket and other sports markets. 

Paddy Power

This betting website that has become very well-known for its cheeky marketing stunts, Paddy Power has an impressive online sports betting service. The site covers a comprehensive range of sports, while it also offers promotions and many other services like free bets, enhanced odds promotions, in play betting markets, for new and experienced punters.


Unibet was first established in 1997 and is now a core part of the UK betting scene. This online bookmaker has received plenty of recognition through the years, winning prizes at industry events including the International Gaming Awards and the EGR Nordics Awards.


Ladbrokes is another very famous name in the UK sports betting world, and its story apparently began back in the 1880s. The brand has made the move online look effortless, with its services covering a whole host of exciting sporting action. 

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