New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.
Read 10bet Review
Our favourite UK-licensed gambling site. The Bet365 sign-up code is 365GMBLR. New customers only. Minimum deposit £10. Bet Credits are available for use upon settlement of bets to the value of the qualifying deposit. Min odds, bet, and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration is Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way.
Read Bet365 Review
New customers only. Register with SUMMER50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Read Betfred ReviewHere is our expert guide to the best UK betting sites and mobile apps featuring trusted online bookmakers like bet365, 10bet, Mr Play, Ladbrokes, Parimatch, and SBK Bet.
These bookies offer excellent mobile apps, fast payouts, competitive odds, 24/7 live chat support, and new promotions.
Get into the best UK online betting bonanza with the top sites selected for you.
Explore the Best UK Betting Sites and Mobile Apps (2024)
Bet365bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR18+, GambleAware.org.New Bet365 Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply
Read Bet365 Review365GMBLR
GrosvenorGrosvenor Sport: Bet £10 Get doubled your odds18+, GambleAware.org.New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £10.at odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.
Read Grosvenor Review 
10bet10bet Sports: 100% bonus of up to £5018+, GambleAware.org.New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.
Read 10bet ReviewSPORT 
BetfredBetFred Bonus: Bet £10, Get £50 in Bonuses18+, GambleAware.org.New customers only. Register with SUMMER50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Read Betfred ReviewSUMMER50 
SBKSBK Bonus: £30 in Free Bet. Promo Code BRITISHG3018+, GambleAware.org.New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.Read SBK ReviewBRITISHG30 
SpreadexSpreadex Sports Welcome Offer: £40 in free bet OR up to £300 cashback offer18+, GambleAware.org.Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.
Read Spreadex Review 
CoralCoral Sports: Get up to £20 in Free Bets18+, GambleAware.org.New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Read Coral Review 
BetVictorBetVictor Free Bet: £40 in Free Bets18+, GambleAware.org.New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. Please gamble responsibly.
Read BetVictor Review 
Hopa SportBet £10, Get £10 Free Bets Bonus18+, GambleAware.org.This offer is for new Hopa Sports customers only. Max. Free Bet amount £10. £100 Cash Prize pool guaranteed. Minimum Deposit and wagering on sport to activate the Welcome Offer is £10.
Read Hopa Sport ReviewHOPA20
UK Sports Betting Bonus Sites & Top Sign-up Betting Offers
| Betting Site | Bonus Offer |
|---|---|
| Bet365 | Bet £10 Get £30 in Free Bets. Code: 365GMBLR |
| Betway | £30 in Free Bet |
| 10bet | 100% bonus of up to £50. Code: SPORT |
| Betfred | Bet £10, Get £50 in Bonuses. Code: SUMMER50 |
| SBK | £30 in Free Bet. Code: BRITISHG30 |
| Grosvenor | Bet £10 Get doubled your odds |
| Mr Play | £15 in Free Bets. Code: BGPLAY |
| Luckster | £10 in Free Bets |
| All British Casino | Always 10% Cashback |
| Spreadex | £40 in free bet OR up to £300 cashback |
TOP Recommended Online Bookmakers: UK Bookies Reviewed
10bet – Best Betting App
One of the best mobile betting sites with a new interface and promotions is 10bet. The UK-licensed platform shines in Basketball, Baseball, and eSports.
the app offer good odds, interesting accumulator options, and a notable welcome offer of “up to £50”.
Their coverage during the NBA finals was particularly impressive, and their eSports market is continually expanding to meet growing demands. Read out the 10bet app review and 10bet free bet offer details here.
10betUK online bookmaker, sports/novelty markets, free bets, radio, live streaming, boosted odds bonus, in-play betting, mobile app for Android, iOS.
Grosvenor Sport
What are the best features at GrosvenorSport?
This betting site is top for placing best in Horse Racing, Snooker, and Darts. With unique odds boosts and a solid welcome offer of “double the odds when signing up”, Grosvenor stands out in these markets.
Grosvenor’s extensive betting coverage during the Cheltenham Festival was noteworthy. Check 5 Grosvenor offers for football bettors.
SBK – Best Odds
Probably one of the best new mobile-friendly betting sites on the market, SBK Bet UK is all about in Football, Cricket, and Rugby. Known for good odds, appealing accumulators, and a generous welcome offer of “£10 Free Bets” (code BRITISHG30), SBK’s diverse betting markets were on full display during the Rugby World Cup and Ashes series.
Betfred Sports
We love Betfred, UK’s top-rated online bookmaker that excels in Golf, Rugby, and Greyhound Racing odds and promos. Offering competitive odds, various accumulator options, regular odds boosts, and a warm welcome offer of “bet £10, get £40 in bonuses“, Betfred was a go-to site for punters during the Masters Golf tournament.
Spreadex
What can you use the Spreadex UK betting site for? This platform is best for wagering on Horse Racing, Cricket, and American Football.
Known for competitive odds, Spreadex stood out during the Super Bowl and recent test matches. Their new user offer, accumulator options, and frequent odds boosts provide great value.
Hopa Sport
The top pick for Tennis, Basketball, and Football. Known for strong odds, appealing welcome offer of “Bet £10, Get £10 Free Bets”, and a wide range of accumulator options. Their markets were extensive during the recent Euro football tournament and the NBA playoffs.
Bet365
The king of the UK online sports betting scene, bet365 is excelling in Football, Tennis, and Horse Racing. Known for offering competitive odds, multiple accumulator options, odds boosts, and an impressive welcome offer of “Bet £10 get £30” (use code 365GMBLR). Bet365 stands out due to its comprehensive betting markets.
For example, during Wimbledon, their coverage extended to all games with a wide array of bets available, including acca bets, trebles, insurance and more, as well as live streaming and in-game betting options. View our bet365 sports betting review and 365 app info.
bet365 sports betting features: One of the leading online bookmakers in the UK, offers a wide range of markets, including sports, e-sports, and virtual sports.
bet365 also has a mobile app that allows customers to bet on sports games on the go. Bet 365 offers competitive odds on tennis, snooker, MMA and cricket, and various sign-up promos, making it an excellent choice for those looking for a reliable site to bet online.
Current offer: stake £10, get £30 in a free bet.
- Bet365UK online bookmaker, free bets, expert tips, enhanced odds promotions, in-play, best mobile app.
BetFred
One can’t mention the mainstays of British betting without discussing Betfred, which opened for business in 1967 and has spent more than half a century among the country’s bookmaker elite.
While it may not be considered a giant among some of the more mainstream markets, Betfred has a strong presence among ‘social’ sports like darts and horse racing, not to mention it currently sponsors the World Snooker Championship and offers big odds on the basis.
- BetfredUK legit bookmaker, best odds guaranteed, new customer promotions and free bet deal, in-play odds, app for Android, iOS, pre-match single bets offers, acca insurance, lotto, bingo, poker and casino options.
Mr Play Sport
Mr Play is a UK online bookmaker many people may not have heard of. It offers a wide range of betting options, including live betting. The site features several promotions and bonuses, which can help punters boost their winnings.
Overall, Mr Play is a comprehensive betting site that provides users with everything they need and is one of the gambling sites that bettors will like using.
Mr PlayNew betting markets, live odds, enhanced odds, loyalty points, free bet deals, customer support, Trustly.
Ladbrokes
Ladbrokes offers convenient ways to bet sports online on various sports games and provides live updates on sports events, so you can always stay up-to-date on the latest scores and developments. The bookmaker Ladbrokes also provides several betting alternatives, so you can tailor your bets to suit your strategy.
Ladbrokes is worth checking whether you’re a casual or severe sports bettor. Ladbrokes is one of those online bookmakers where you can bet on dog racing, netball, table tennis, volleyball, esports, wrestling, virtual sports, rowing, pool, politics, speedway, snooker, water polo and more exclusive betting markets.
LadbrokesUK’s trusted online bookmaker, price boosts, acca promotions, free bet bonuses for new customers, dog racing, in-play betting options, free tips, 24/7 customer support, Paypal, Skrill accepted.
Coral
Regarding betting sites, Coral is one of the most popular bookies for online sports betting among UK punters. With a user-friendly interface and a wide range of betting options, it’s easy to see why Coral is a favourite among online bettors. In addition to traditional sports betting, Coral also delivers excellent in-play service for betting on live sports.
With a generous welcome free bet bonus and ongoing promotions, it’s easy to see why Coral is one of the top sports wagering websites. Whether a seasoned pro or a newbie, Coral is a superb option for anyone looking to bet online.
CoralUK legal online bookmaker, best horse racing odds, virtual sports, greyhound, news and blogs, free bets promotions, live streaming, boosted odds, in-play football odds, mobile app for Android, iOS.
Unibet
Unibet is on the list of the top online bookmakers in the UK. This website offers betting options for severe and occasional sports fans. It has an excellent sportsbook for various markets, adding more niche odds daily.
In addition to traditional bets, Unibet sports offers live betting on various sporting events such as Wimbledon, World Cup, Cheltenham, tennis tournaments and boxing events. For its outstanding welcome offers alone, Unibet is worth checking out.
UnibetStatistics & livescore, virtual sports, betting guide, signup welcome offers, including free bets and in-play odds
William Hill
Arguably the best-known name in the UK sports betting scene, William Hill was founded in 1934, and it’s a testament to the company’s ongoing quality that it remains at the top of the field almost a century later.
Moving with the times as necessary, William Hill has closed many brick-and-mortar sites in recent years to focus more on the company’s online arm, and it’s a savvy decision thus far.
UK top betting site William Hill offers detailed in-play betting and has a license to stream many European football games and horse races, frequently offering some of the best odds available when it comes to the latter.
888Sport
One of the best betting sites for the UK, 888Sport consistently offers some top sign-up offers on the market, such as the current promotion offering new customers £30 in free bets and a £10 casino token following their first bet of £10 or more. It is one of the best sites for betting on NBA games and comparing Premier League odds.
Cross-sport specials are also a novelty, with 888Sport bookmaker considering the company does more to offer European audiences appealing odds on more obscure leagues and sports rather than just football.
Betway
One of the best promotions among UK betting websites is Betway’s ‘4 to Score’, which runs every Premier League weekend and offers a £50,000 reward for any punter able to guess the first goalscorer in four pre-selected matches.
That’s not all that makes the sportsbook an attractive destination for their betting needs; however, with a wide selection of markets, improved odds through ‘Betway Boosts’ and a progressive approach to safer gambling.
Rhino Bet
As a newly established betting site in 2021, Rhino Bet seeks to carve a niche in the competitive UK betting market. Operated by Playbook Gaming, Rhino Bet is licensed in the UK and focuses on simplicity with its easy-to-navigate platform.
While it offers a basic horse racing selection and a decent football bet builder, it lacks customer support and payment methods. Nevertheless, its generous free bet welcome bonus and user-friendly mobile app for iOS and Android devices clearly indicate its commitment to the player’s experience.
Kwiff
Kwiff positions itself as a unique sports betting site, surprising new customers with an unexpected bet welcome offer. While it requires an initial bet, the return could be supercharged, offering a potentially higher payout. Although a newcomer, it provides an attractive option for those seeking to add a dose of surprise to their betting journey.
LiveScore Bet
LiveScore Bet brings real-time excitement to your fingertips with its live-streaming options. Complemented by its free-to-play game, LiveScore Squads, and an intuitive and optimised mobile platform, it stands out in the crowd. Football stats betting markets add an analytical depth to your betting, making it a promising choice for number-crunching bettors.
Pub Bet
PubBet Sports merges the classic British pub theme with a digital betting experience. Despite being new to the scene, it offers an impressive football selection, focusing on English, German, Italian, and French matches.
Although it lacks horse racing options and has limited payment methods, it compensates with a decent welcome bonus and great markets for basketball and esports.
Read our Pub Bet Casino review here.
Bzeebet
Offering a well-rounded sportsbook experience, Bzeebet, a new UK betting site from 2023, hosts over 55+ betting markets spanning traditional sports to e-sports.
With weekly offers like Bet and Spin Mondays and Free Bet Thursdays, alongside a solid welcome bonus, Bzeebet delivers a robust betting platform.
The BZ Bet Builder is a notable new bet feature for football punters, providing an extra layer of strategy to their betting exploits.
BetDukes
BetDukes, though a new entrant, impresses with a wide array of payment methods and a rich selection of football markets. Despite the lack of live streaming and its limitation to horse racing, it lures bettors with a free bet welcome offer. BetDuke offers a promising platform for those seeking variety in their betting experience.
Talk Sport Bet
The much-anticipated Talk Sport finally arrived at the end of 2022 and combines topical sports chat, social media engagement and an all-around high-class sportsbook and casino experience. The welcome offer is £40 in casino bonuses and £30 in free bets in the sportsbook. The wagering requirement is a competitive x40, and the bonus cap is a vast £1,000.
You can also check the latest free bet offers and the newest online casinos that use our promo codes.
New Online Sites With UK Licenses
New sports betting websites are appearing constantly. In the UK, Fitzdares, RhinoBet, BetTarget, Dazn Bet, CopyBet, PubBet, Luckster Sports, and the new BetTarget are the latest additions in 2024. They offer new betting features, better odds, improved UX design, and mobile apps. Learn about Parimatch bonus codes here.
- LucksterBet
- Rhino Bet
- Pub Sportsbook
- betMGM Sport UK
- Fitzdares – brand-new online bookmaker
- All British Sport
- BetTarget
- 10bet – best new bet app
- Grosvenor Sports
- SBK
- SpreadEx UK
- PokerStars Bet – the newest sports betting exchange for the UK
- Casumo Sports Bet
- RedZone Sports
- BetRegal
- BetZone
- SpinzWin
These new betting platforms carry the proper licensing to ensure a fair bet every time. They offer additional useful services such as sports live streaming, mobile compatibility, in-game odds, bet building and daily betting promotions, including free bets for NFL, EPL, Boxing, and Tennis matches.
Updated List: 10 Best UK Sites for Online Sports Betting
- Bet365 – code 365GMBLR
- 10bet UK
- Betfred
- Betway
- BetVictor
- SBKBet / Smarkets
- Grosvenor Sport – best app
- MrPlay Sports
- Luckster Sports
- Spreadex
How to find the best betting platform that you can trust?
We look for licenses, betting markets, customer support, bonuses, and user ratings to rate UK betting sites, including new online bookmakers like Luckster Sports or Midnite in 2024.
Licenses and Legal Betting Companies
Every online sports betting site we recommend is fully licensed, regulated, and legal in the UK. We can say this confidently because we cross-reference the company’s details with the UK Betting Commission’s database of licensees.
All licensees are required to prove they offer fair games and secure software. They must also have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.
Do you want to bet on lesser-known sports? Here is our list of the best niche sports betting offers. Try Tote Sportsbook.
Here is the list of the best gambling sites, including casinos.
Safe and Secure Online Bookmakers
We only work with trusted sports gambling sites licensed by the British Betting Authorities. Each website and mobile betting app will use the latest security features, such as SSL encryption.
Your account will always be password-protected, and everyone will have safe payment options. Finally, there will be onsite responsible wagering tools to limit your betting activity, take timeouts, or do whatever else is required to stay in control and keep things fun.
UK’s new online bookmakers in 2024 are TalkSPORT, 21.co.uk, DaznBet, Bet UK, and the new Luckster betting site.
Which site is best for online betting in the UK? Here is a list of the top online bookmakers with a quick overview of bet365, MrPlay sport, 10bet and other betting apps.
Odds and Betting Software
An online site without anything to bet on isn’t worth joining. Each operator we’ve reviewed has a broad range of betting options. It’s the case that almost all of the UK’s finest offer casino games like bet365, poker sites like William Hill, bingo like Wink, and more on a single platform.
Therefore, you won’t be lost for options. And, just for good measure, the best UK sites for online betting on sports will have slick software that’s easy to use on any desktop or mobile app.
Many sports betting sites like Betiton, Dafabet, bet365 Sports, 10bet, Hollywoodbets, Quinnbet, Mr Play Sports, Bettarget and the new Ruby Bet or 2kbet in the UK have embraced the significant developments seen in video gaming, too, with eSports also featuring across several different brands.
In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action.
For example, you may be able to bet on the glitz and glamour of the Oscars or the fun and frolics of the Eurovision Song Contest. You can also bet on cricket, boxing, greyhounds, snooker, golf, the Olympics, Elections, and the World Cup.
View some of the best football betting sites and new Lottoland Sports offers.
Bet Types & In-Play Bookies
Online bookies in the UK allow you to make many bets. You will probably be familiar with a ‘single’ bet based on one selection. If your choice is successful, you win.
However, you can create many betting combinations, including doubles, trebles and many more. There is also the option of an accumulator, where you pull together a multiple bet and win if all selections prove successful.
Other betting options to look out for include in-play, where you make a bet as the event takes place and while watching Live streaming. You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event is actually finished.
Online Betting FAQs
Yes, it is legal if you are 18 or older and use a UK-licensed bookmaker.
You will need to provide personal information such as your name, address, and date of birth, and you will also be asked for identification documents. This is to prevent fraud and money laundering.
Most UK betting sites offer a variety of deposit methods, including Paypal sites, credit/debit cards and bank transfers. The deposit methods available to you will depend on the betting site.
Withdrawals are usually made using the same method you used to deposit money into your account. Withdrawal times will vary for different betting sites.
Live betting UK is placing a bet on a sporting event that is in progress. UK betting apps offer live betting on sports games, allowing you to place bets as the action unfolds.
Almost 80 years old, Betvictor’s website is among the easiest to navigate on the betting market, meaning it could be your destination if you value simplicity above all else. Boxing is the niche for this online bookmaker, but there’s also a lot to be said for Betvictor’s in-play options, the BV Loyalty Club (offering a £5 free bet every week) and a diverse casino section.
Sky Bet is one of the major sports betting websites in the UK. It offers the best markets, especially for football and horse racing. With its user-friendly site design, a wide variety of betting options, live streaming, and fair odds, Sky Bet is an excellent choice for UK bettors searching for a trusted and easy-to-use online bookmaker.
