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UK Best Betting Sites

We have pulled together some key and legit betting sites in the UK.

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Sign up with one of the top old and brand new sites to claim your free bet bonus. All betting sites presented here are licensed by UK Gambling Authorities. T&Cs Apply, 18+.
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  • BoyleSports
    5.0 rating based on 1 rating

    Bet £10 to Receive £20 in Free Bets

    5.0 rating based on 1 rating
  • Coral
    5.0 rating based on 1 rating

    Coral Sports offers 4 x £5 in free bets bonus

    5.0 rating based on 1 rating
  • Genting Bet
    5.0 rating based on 1 rating

    Get free bet bonus if your first wager loses at GentingBet Sports UK - up to £20

    5.0 rating based on 1 rating
  • Unibet
    5.0 rating based on 1 rating

    £50 Welcome Bonus Offer

    5.0 rating based on 1 rating
  • William Hill
    5.0 rating based on 1 rating

    £30 in free bets

    5.0 rating based on 1 rating
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UK Betting Sites For 2021/2022 Season

  1. william hill
  2. bet365
  3. unibet
  4. betfred
  5. sportnation
  6. coral
  7. ladbrokes
  8. grosvenor
  9. mansion bet
  10. 888 sport
  11. virgin bet
  12. betvictor
  13. mr play
  14. boylesport
  15. matchbox
  16. paddy power
  17. genting bet
  18. smarkets
  19. 10bet
  20. quinnsbet
  21. infernobet
  22. fansbet
  23. sporting index
  24. betregal
  25. colossus bet

Our mission here at British Gambler is to help you get the very best from your UK betting experience. Following the action in a range of sports might be exciting, but betting on the outcome of events gives you an opportunity to really put your knowledge to the test. 

There are a number of online sports betting options available these days, with many brands operating UK betting sites and plenty also offering quality mobile apps. Our aim is to help you get a clear picture of the UK betting landscape, and here we have pulled together some key basics that you should know.

UK Top Online Bookmakers

There are many different UK betting sites in operation at the moment, so you are really spoilt for choice in terms of where you can go for odds. However, here are just a handful of key established names that you should look out for. These online bookies also offer mobile betting apps (free to download for your iOS and Android phone).


Originally known as Done Bookmakers, Betfred rebranded in 2004 – the same year as it launched its online services. The brand has sponsored a host of major events through the years, including the World Snooker Championship and the Cheltenham Gold Cup.

William Hill

Another bookmaker which started life offline before embracing the world wide web, the history of the William Hill brand goes all the way back to the 1930s. Its first online UK betting service was established in 1998 and was known as Sportsbook.

Paddy Power

A brand that has become very well-known for its cheeky marketing stunts, Paddy Power has an impressive online sports betting service. The site covers a comprehensive range of sports, while it also offers promotions and many other services.


Unibet was first established in 1997 and is now a core part of the UK betting scene. The brand has received plenty of recognition through the years, winning prizes at industry events including the International Gaming Awards and the EGR Nordics Awards.


Ladbrokes is another very famous name in the UK sports betting world, and its story apparently began back in the 1880s. The brand has made the move online look effortless, with its services covering a whole host of exciting sporting action.

There are lot’s of new betting sites for football and cricket betting. Try, for example,,, dafabet, leovegas,, and other fambling platforms.

Top New Betting Sites

Some of the best new sports betting sites for UK are:,, dafabet, leovegas,,, 32red, gentingbet. All of them offer lucrative welcome bonuses and free bets on deposit and first football bets. Check them out.

Which UK Betting Site Should You Try First?

The UK online betting is incredibly competitive at the moment and a whole host of brands are vying for your attention. This means that many betting sites in the UK are going the extra mile to offer high quality services and promotions. As a result, you should take a close look at what different sites and mobile betting apps are offering in order to determine which might best meet your needs.

Best-rated Bookmakers in UK

  • bet365
  • William Hill
  • Betfred
  • Coral
  • Unibet UK
  • Ladbrokes
  • Paddy Power

We review, rate, and rank the best gambling sites in the UK. Inside our breakdowns of William Hill, Ladbrokes, Bet365, and other top-rated brands, we analyse a multitude of features. Our aim is to provide a complete overview of each site and, in turn, the industry as whole. Only by reviewing each site and offering comparisons can we help you find the perfect platform.

Some of the things we look for to rate UK’s best sports betting sites are:

Every online gambling site we recommend is fully licensed, regulated, and legal in the UK. We can say this with confidence because we cross-reference the company’s details with the UK Gambling Commission’s database of licensees. It’s important that you only use licensed UK gambling sites because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They also have to have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.

Bonuses and Promotions

Any gambling site that wants to be the best must offer promotions. You can learn more about these in the section below. However, it’s important to note that every site we suggest will have plenty of added value for every type of customer.

Safety and Security

We only work with trusted gambling sites. Each website and app will use the latest security features such as SSL encryption. Your account will always be password-protected and there will be safe payment options for everyone. Finally, there will be onsite responsible gambling tools you can use to limit your betting activity, take timeouts, or do whatever else is required to stay in control and keep things fun.

Products and Software

An online gambling site without anything to bet on isn’t worth joining. Each operator we’ve reviewed has a broad range of betting options. In fact, it’s the case that almost all of the UK’s finest offer casino games, poker, bingo, and more on a single platform. Therefore, you won’t be lost for options. And, just for good measure, the best UK gambling sites online will have slick software that’s easy to use on any desktop or mobile device.

Bet Types Offered By UK Bookmakers

UK sports betting sites allow you to make many different types of bet. You will probably be familiar with a ‘single’, which is a bet based around one selection. If your selection is successful, you win.

However, you can create a whole host of betting combinations these days, including doubles, trebles and many more. There is also the option of an accumulator, where you pull together a multiple bet and win if all of the selections prove successful.

Other betting options to look out for include in-play, where you make a bet as the event is taking place. You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event in question is actually finished.

Simply visit the site of your choice and complete the registration process. While each brand might do things slightly differently, you will have to provide some key personal information in order to complete sign-up.

We have all become accustomed to using a range of payment methods in everyday life and UK sports betting sites recognise that. They tend to support a range of options for deposit and withdrawal, including traditional bank cards and alternative methods like PayPal or Apple Pay.

While odds are offered on a vast array of sporting events, there are some big names that are always likely to attract attention.

In football, the Champions League, FA Cup, and the World Cup are always exciting, while you might want to keep a special eye on famous horse racing events such as the Grand National or the Cheltenham Gold Cup. Wimbledon and The Ashes are always major dates in the sporting calendar too.

The likes of horse racing, greyhounds and football have been popular in UK sports betting through the decades, but these days anything goes.

You can use UK betting sites to place bets on pretty much any sport imaginable – from snooker, darts, and boxing to American football, tennis, or rugby. Put simply, you will find UK betting odds on just about everything.

Many UK betting sites have embraced the major developments seen in video gaming too, with eSports also featuring across a number of different brands. In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action as well. For example, you may be able to bet on the glitz and glamour of the Oscars, or the fun and frolics of the Eurovision Song Contest.

Free Bets

Promotions are a core part of the UK betting scene, but they come in many shapes and sizes. As a result, you should look at each type and decide which might work best for you.

Notable betting sites deals to look out for include enhanced odds and free bets, while you might also have the chance to get money back if your first bet loses. In addition, brands that offer online casino services alongside sports betting may package deals for both elements together.

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