New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.
Read 10bet ReviewNew Bet365 Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply
Read Bet365 Bonus Code UK ReviewNew customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Read Betfred ReviewLooking for the best sports betting sites in the UK for 2025? Place online bets on football, horse racing, or basketball with the top bookmakers we’ve reviewed. From Bet365’s best odds to Betfred’s free bet offers, explore the best apps and bonuses. Let’s dive into the top UK bookmakers and what they bring to the table for punters in 2025.
The Best UK Sports Betting Sites and Apps 2025
- Bet365 – code 365GMBLR
- 10bet UK
- Betfred
- SBK
- GrosvenorSport
- Smarkets
- Spreadex
- Betway
- BetVictor
- MrPlay Sports
- Luckster Bet
TOP Online Bookmakers and Bonus Bets for UK Players
Bet365 | Bet £10 Get £50 in Free Bets. Code: 365GMBLR |
Betway | £30 in Free Bet |
10bet | 100% bonus of up to £50. Code: SPORT |
Betfred | Bet £10, Get £50 in Bonuses. Code: SUMMER50 |
SBK Bet | £30 in Free Bet. Code: BRITISHG30 |
Grosvenor | Bet £10 Get doubled your odds |
Mr Play Sports | £15 in Free Bets. Code: BGPLAY |
Luckster | £10 in Free Bets |
All British Casino | Always 10% Cashback |
Spreadex | £40 in free bet OR up to £300 cashback |
Here is our expert guide to the best UK betting sites and mobile apps featuring trusted online bookmakers like bet365, 10bet, Mr Play, Ladbrokes, Parimatch, and SBK Bet. These bookies offer excellent mobile apps, fast payouts, competitive odds, 24/7 live chat support, and new promotions. Get into the best online betting with the top UK sites BritishGambler selected for you.
Best Bookies & Promo Codes 2025
Offers- Bet365 Bonus Code UKbet365: Bet £10 Get £50 in Free Bets. Code 365GMBLR18+, GambleAware.org.
New Bet365 Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply
Read Bet365 Bonus Code UK Review365GMBLR - GrosvenorGrosvenor Sport: Bet £10 Get doubled your odds18+, GambleAware.org.
New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £10.at odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.
Read Grosvenor Review - 10bet10bet Sports: 100% bonus of up to £5018+, GambleAware.org.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.
Read 10bet ReviewSPORT - BetfredBetFred Bonus: Bet £10, Get £50 in Bonuses18+, GambleAware.org.
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Read Betfred ReviewBETFRED50 - SBKNew SBK Bonus: £40 in Free Bet. Promo Code18+, GambleAware.org.New SBK UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply. #ad.Read SBK Review
- SpreadexSpreadex Sports Welcome Offer: £40 in free bet OR up to £300 cashback offer18+, GambleAware.org.
Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.
- CoralCoral Sports: Get up to £20 in Free Bets18+, GambleAware.org.
New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Read Coral Review - BetVictorBetVictor Free Bet: £40 in Free Bets18+, GambleAware.org.
New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply. Please gamble responsibly.
Read BetVictor Review - Hopa SportBet £10, Get £10 Free Bets Bonus18+, GambleAware.org.
This offer is for new Hopa Sports customers only. Max. Free Bet amount £10. £100 Cash Prize pool guaranteed. Minimum Deposit and wagering on sport to activate the Welcome Offer is £10.
Read Hopa Sport ReviewHOPA20
The Best Brand New Sites for Online Sports Betting in the UK – 2025
- CopyBet
- Dazn Bet
- Hopa Sports
- BresBet
- Planet Sport
- LucksterBet
- Rhino Bet
- Pub Sportsbook
- Fitzdares – brand-new online bookmaker
- BetTarget
- SBK
- SpreadEx UK
- PokerStars Bet – the newest sports betting exchange for the UK
- Casumo Bet
- RedZone Sports
- BetRegal
- BetZone
- SpinzWin

UK’s Best-Rated Sports Betting Sites: Reviewed & Compared
10bet
One of the best mobile betting sites with a new interface and promotions is 10bet. The UK-licensed platform shines in Basketball, Baseball, and eSports. Their coverage during the NBA finals was particularly impressive, and their eSports market is continually expanding to meet growing demands. Read out the 10bet app review and 10bet free bet offer details here.
- 10betUK online bookmaker, sports/novelty markets, free bets, radio, live streaming, boosted odds bonus, in-play betting, mobile app for Android, iOS.
Grosvenor Sport
What are the best features at GrosvenorSport? This betting site is top for placing best in Horse Racing, Snooker, and Darts. With unique odds boosts and a solid welcome offer of “double the odds when signing up”, Grosvenor stands out in these markets. Grosvenor’s extensive betting coverage during the Cheltenham Festival was noteworthy. Check 5 Grosvenor offers for football bettors.
SBK – Best Odds
Probably one of the best new mobile-friendly betting sites on the market, SBK Bet UK is all about in Football, Cricket, and Rugby. Known for good odds, appealing accumulators, and a generous welcome offer of “£10 Free Bets” (code BRITISHG30), SBK’s diverse betting markets were on full display during the Rugby World Cup and Ashes series.
Betfred Sports
We love Betfred, UK’s top-rated online bookmaker that excels in Golf, Rugby, and Greyhound Racing odds and promos. Offering competitive odds, various accumulator options, regular odds boosts, and a warm welcome offer of “bet £10, get £40 in bonuses“, Betfred was a go-to site for punters during the Masters Golf tournament.
Spreadex
What can you use the Spreadex UK betting site for? This platform is best for wagering on Horse Racing, Cricket, and American Football. Known for competitive odds, Spreadex stood out during the Super Bowl and recent test matches. Their new user offer, accumulator options, and frequent odds boosts provide great value.
Hopa Sport
The top pick for Tennis, Basketball, and Football. Known for strong odds, appealing welcome offer of “Bet £10, Get £10 Free Bets”, and a wide range of accumulator options. Their markets were extensive during the recent Euro football tournament and the NBA playoffs.
Bet365
The king of the UK online sports betting scene, bet365 is excelling in Football, Tennis, and Horse Racing. Known for offering competitive odds, multiple accumulator options, odds boosts, and an impressive welcome offer of “Bet £10 get £30” (use code 365GMBLR). Bet365 stands out due to its comprehensive betting markets. For example, during Wimbledon, their coverage extended to all games with a wide array of bets available, including acca bets, trebles, insurance and more, as well as live streaming and in-game betting options. View our bet365 sports betting review and 365 app info. Current offer: stake £10, get a 50 free bet.
- Bet365 Bonus Code UKUK online bookmaker, free bets, expert tips, enhanced odds promotions, in-play, best mobile app.
BetFred
One can’t mention the mainstays of British betting without discussing Betfred, which opened for business in 1967 and has spent more than half a century among the country’s bookmaker elite. While it may not be considered a giant among some of the more mainstream markets, Betfred has a strong presence among ‘social’ sports like darts and horse racing, not to mention it currently sponsors the World Snooker Championship and offers big odds on the basis.
- BetfredUK legit bookmaker, best odds guaranteed, new customer promotions and free bet deal, in-play odds, app for Android, iOS, pre-match single bets offers, acca insurance, lotto, bingo, poker and casino options.
Mr Play Sport
Mr Play is a UK online bookmaker many people may not have heard of. It offers a wide range of betting options, including live betting. The site features several promotions and bonuses, which can help punters boost their winnings. Overall, Mr Play is a comprehensive betting site that provides users with everything they need and is one of the gambling sites that bettors will like using.
- Mr PlayNew betting markets, live odds, enhanced odds, loyalty points, free bet deals, customer support, Trustly.
Ladbrokes
Ladbrokes offers convenient ways to bet sports online on various sports games and provides live updates on sports events, so you can always stay up-to-date on the latest scores and developments. The bookmaker Ladbrokes also provides several betting alternatives, so you can tailor your bets to suit your strategy. Ladbrokes is worth checking whether you’re a casual or severe sports bettor. Ladbrokes is one of those online bookmakers where you can bet on dog racing, netball, table tennis, volleyball, esports, wrestling, virtual sports, rowing, pool, politics, speedway, snooker, water polo and more exclusive betting markets.
- LadbrokesUK’s trusted online bookmaker, price boosts, acca promotions, free bet bonuses for new customers, dog racing, in-play betting options, free tips, 24/7 customer support, Paypal, Skrill accepted.
Coral
Regarding betting sites, Coral is one of the most popular bookies for online sports betting among UK punters. With a user-friendly interface and a wide range of betting options, it’s easy to see why Coral is a favourite among online bettors. In addition to traditional sports betting, Coral also delivers excellent in-play service for betting on live sports. With a generous welcome free bet bonus and ongoing promotions, it’s easy to see why Coral is one of the top sports wagering websites. Whether a seasoned pro or a newbie, Coral is a superb option for anyone looking to bet online.
- CoralUK legal online bookmaker, best horse racing odds, virtual sports, greyhound, news and blogs, free bets promotions, live streaming, boosted odds, in-play football odds, mobile app for Android, iOS.
Unibet
Unibet is on the list of the top online bookmakers in the UK. This website offers betting options for severe and occasional sports fans. It has an excellent sportsbook for various markets, adding more niche odds daily. In addition to traditional bets, Unibet sports offers live betting on various sporting events such as Wimbledon, World Cup, Cheltenham, tennis tournaments and boxing events. For its outstanding welcome offers alone, Unibet is worth checking out.
- UnibetStatistics & livescore, virtual sports, betting guide, signup welcome offers, including free bets and in-play odds
William Hill
Arguably the best-known name in the British sports betting scene, William Hill was founded in 1934, and it’s a testament to the company’s ongoing quality that it remains at the top of the field almost a century later. Moving with the times as necessary, William Hill has closed many brick-and-mortar sites in recent years to focus more on the company’s online arm, and it’s a savvy decision thus far. UK bet giant William Hill offers detailed in-play betting and has a license to stream many European football games and horse races, frequently offering some of the best odds available when it comes to the latter.
888Sport
One of the best betting platforms, 888Sport consistently offers some top sign-up offers on the market, such as the current promotion offering new customers £30 in free bets and a £10 casino token following their first bet of £10 or more. It is one of the best sites for betting on NBA games and comparing Premier League odds. Cross-sport specials are also a novelty, with 888Sport bookmaker considering the company does more to offer European audiences appealing odds on more obscure leagues and sports rather than just football.
Betway
One of the best promotions among UK betting websites is Betway’s ‘4 to Score’, which runs every Premier League weekend and offers a £50,000 reward for any punter able to guess the first goalscorer in four pre-selected matches. That’s not all that makes the sportsbook an attractive destination for their betting needs; however, with a wide selection of markets, improved odds through ‘Betway Boosts’ and a progressive approach to safer gambling.
Rhino Bet
As a newly established betting site in 2021, Rhino Bet seeks to carve a niche in the competitive betting market. Operated by Playbook Gaming, Rhino Bet is licensed in the UK and focuses on simplicity with its easy-to-navigate Android and iOS app. While it offers a basic horse racing selection and a decent football bet builder, it lacks customer support and payment methods. Nevertheless, its generous free bet welcome bonus and user-friendly mobile app for iOS and Android devices clearly indicate its commitment to the player’s experience.
Kwiff
Kwiff positions itself as a unique sports betting site, surprising new customers with an unexpected bet welcome offer. While it requires an initial bet, the return could be supercharged, offering a potentially higher payout. Although a newcomer, it provides an attractive option for those seeking to add a dose of surprise to their betting journey.
LiveScore Bet
LiveScore Bet brings real-time excitement to your fingertips with its live-streaming options. Complemented by its free-to-play game, LiveScore Squads, and an intuitive and optimised mobile platform, it stands out in the crowd. Football stats betting markets add an analytical depth to your betting, making it a promising choice for number-crunching bettors.
Pub Bet
PubBet Sports merges the classic British pub theme with a digital betting experience. Despite being new to the scene, it offers an impressive football selection, focusing on English, German, Italian, and French matches. Although it lacks horse racing options and has limited payment methods, it compensates with a decent welcome bonus and great markets for basketball and esports.
Read our Pub Bet Casino review here.
Bzeebet
Offering a well-rounded sportsbook experience, Bzeebet, a new UK betting site from 2023, hosts over 55+ betting markets spanning traditional sports to e-sports. With weekly offers like Bet and Spin Mondays and Free Bet Thursdays, alongside a solid welcome bonus, Bzeebet delivers a robust betting platform. The BZ Bet Builder is a notable new bet feature for football punters, providing an extra layer of strategy to their betting exploits.
BetDukes
BetDukes, though a new entrant, impresses with a wide array of payment methods and a rich selection of football markets. Despite the lack of live streaming and its limitation to horse racing, it lures bettors with a free bet welcome offer. BetDuke offers a promising platform for those seeking variety in their betting experience.
Talk Sport Bet
The much-anticipated Talk Sport finally arrived at the end of 2022 and combines topical sports chat, social media engagement and an all-around high-class sportsbook and casino experience. The welcome offer is £40 in casino bonuses and £30 in free bets in the sportsbook. The wagering requirement is a competitive x40, and the bonus cap is a vast £1,000.
You can also check the latest free bet offers and the newest online casinos that use our promo codes. Do you want to bet on lesser-known sports? Here is our list of the best niche sports betting offers. Try Tote Sportsbook.
Here is the list of the best gambling sites, including casinos.
How to Choose the Best Online Sports Betting Sites in the UK: A Guide for 2025
You should understand several things to get the most out of online sports betting sites in the UK, so we put together this article to introduce the best online sportsbooks and mobile apps to sign up for and everything you need to know to bet on sports online.
We follow strict criteria when reviewing UK online sports betting websites; we want our reviews to be fair, balanced, and objective. Before recommending, we check that the site is licensed by the UKGC and look at its free bets, bonuses, important payment terms, sports variety, customer support, and mobile optimisation.
We don’t just focus on the positive aspects of sports betting websites; we also consider the pitfalls of online sportsbooks and only recommend licensed sites that offer good value for money. With that in mind, check out our recommended online bookies below and discover what you should always look for when choosing a bet on your favourite sports teams.
Knowing what to look for in the best UK sports betting sites will save you money and hassle when placing sports wagers. While there’s lots to think about, here are the most important things to look for when choosing an online sports betting platform for your wagers:
Odds
The most important feature of any UK online bookmaker is the value of the odds. If you sign up for a bookmaker that offers tight odds, you can’t maximise your potential profits. We only recommend the sports betting sites with the best value odds, which we determine by comparing the prices for top sports and major events.
You can conduct independent research using an odds comparison site, which is an excellent way to get an idea of the value of a particular platform’s odds compared to its competitors.
Identifying the best betting odds is crucial, so here are our recommendations for finding value in the market:
- Use comparison sites: The easiest and quickest way to find the best odds is to use a comparison site. These sites are automatically populated with the best odds from top bookmakers in the Great Britain such as bet365, 10bet and Grosvenor, enabling you to easily compare the odds offered for specific competitions and events. You don’t need to sign up for comparison sites; you can simply use them as and when you see fit.
- Access promotions: In one of the following sections, we will introduce promotions in detail. However, you can access the best sports betting odds by taking advantage of promotions like odds boosts and enhanced accumulators offered by online sportsbooks. These promotions aren’t available for every event, but where available, they offer brilliant value for money and nearly always beat the competition.
- Place in-play bets: While pre-match odds are fixed, live odds change throughout the match. Therefore, when you watch the game unfold, you can identify value and look for opportunities to bet on outcomes likely to occur based on the game itself. This is another intelligent way to improve the odds available to you.
Odds Variety
The UK top-rated online sportsbooks like Ladbrokes, Betfred, BetVictor and SBKBet cover more than 100 different sports. You’ll find mainstream options like football betting online alongside niche sports like table tennis, rugby, golf, and horse racing. However, you should also check for niche markets and sports, including virtual and e-sports. The broader selection of sports available at online sportsbooks, the more options you have for placing your wagers.
Betting Markets
Next, check which markets and betting options are available for each sport you want to bet on. For example, if you’re a soccer fan, you should check that the sportsbook offers major markets like the English Premier League, UEFA Champions League, Serie A, La Liga, etc.
Then, review the betting options available to you within each market. Can you only bet on outright or match-winner wagers? Or can you place exciting wagers like totals, both teams to score, and proposition bets? Are there live, in-play betting opportunities? The more markets and betting options available, the better.

Betting Promotions
The quality of new customer promotions and bonus bets available at UK sports betting sites will determine the overall value of the platform. Our sports betting promo codes give you access to numerous betting offers, but they often include the following deals:
- Welcome package: At some online bookmakers in the UK, you receive a welcome package with a first deposit match. For example, if you deposit and bet £20, you get €20 for sports bets (RhinoBet, for example). You can also place a bet of £10 at min odds of 2.0 at 10bet UK and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours.
- Free bets: Before big events and top sporting occasions, UK betting sites typically run special promotions, offering free bets you can place on specific markets. For instance, if you place your first bet £10+ at Evens (2.0)+ on Sports within 7 days you can get Free Bets: £20 In-Play or £20 at Betfred UK.
- Enhanced odds: Many sportsbooks offer enhanced odds promotions to increase the value of payouts ahead of specific matches or tournaments. These odds boosts are usually only available briefly, but they’re a good way to access better value. Go to the sportsbook’s “Promotions” tab to learn about any enhanced odds promotions for upcoming events.
- Accumulator boosts: Accumulator betting is when you bet on several outcomes within the same betting slip. This is particularly popular among football fans. Many sportsbooks enhance the odds you receive when you select at least the minimum number of teams on your accumulator, offering you the chance to increase your potential payout.
The best new customer bet bonus is at 10bet: Get a 100% bonus of up to £50 in free bets using promo code SPORT. T&Cs apply.
Live betting
The best way to bet on sports is via live betting markets. Rather than focusing exclusively on pre-match wagers, live betting invites you to bet on the action after the first whistle. Therefore, you can respond to changes in real time before making your selections. This is a good way to strategise and increase your chances of winning. You can also identify good value in live markets, particularly when the favourites don’t start well and their odds of winning drop.

Mobile betting
Gambling at the best sports betting apps, such as 10bet and Grosvenor Sports apps, should be a priority if you regularly bet on the go. Rather than signing into your gambling account each time you want to place a bet, simply tap the app on your phone and access the best odds and markets at your fingertips. Many of the best sports betting websites have native iOS and Android mobile bookie apps, which are free to download, so you can get started with mobile betting as soon as you create an account and deposit funds.
Payout speed
Another way to distinguish the best online sportsbooks from less reputable online bookmakers is the speed at which they process payouts. The top betting sites process payouts instantly, delivering the funds to your account within 24 hours. Anything longer than 2-3 days is slow, so always check how long the bookmaker promises to process payouts before signing up.
Step-by-Step Guide to Signing Up at UK Online Sports Betting Sites
You’re ready to create an account after researching online sports betting sites UK. Here are the simple steps to take, which will help you sign up in a matter of minutes:
- Check the site’s licence: First and foremost, check that the bookmaker is legally available in your country or state. Licensing details are generally given in the website’s footer.
- Register: Click the “Sign Up” or “Register” button on the sportsbook’s homepage. This will start the sign-up process, and you must provide your personal and contact information. You might need to verify your identity as part of the sign-up process, so have a copy of your ID to submit to the casino for checks.
- Look for promotions: Most online bookmakers offer a welcome promotion, so check which offers are currently available. You might receive a deposit match or a free bet to use at the sportsbook.
- Make a deposit: You’re now ready to deposit money to fund your sports wagers. You can check the minimum deposit amount (often €5 or €10) and which payment methods you can use. Most sportsbooks support deposits via debit cards, bank transfers, e-wallets, and pre-paid cards.
- Search the markets: Review the available markets and the odds at your new sportsbook. You should then research the sport you plan to bet on before making your selections.
- Place your bets: The final step is to place your bets. You’ll notice that most markets have minimum and maximum bet limits. The sportsbook will also show your potential winnings when you enter your stake, helping you to decide if it’s worth placing the bet.
Our Sports Betting Tips and Recommendations
Now that you know how to get started at online sports betting sites, it’s time to examine how to maximise your potential profits. Here are some handy sports betting tips to bear in mind when betting on your favourite teams and players:
Maintain multiple sportsbook accounts: We recommend signing up for several sportsbook accounts rather than one betting account. This will allow you to access the best odds available for each match and event and take advantage of top promotions as and when they’re released.
Do your research: Research is crucial when betting on sports. Consider a team’s form, previous head-to-heads, and mitigating factors like injuries before placing your bets. The more research you do, the more informed your decision-making will be.
Bet with your head: We all have our favourite sports teams and players, and many of us blindly follow our teams to the ends of the country each week. As great as this is, it can cloud your judgment when placing wagers involving your team. Therefore, we recommend betting with your head and not your heart, so take the team you support out of the equation.
☑️Set your limits: It’s important not to get carried away when betting on sports online. Whether you have €5, €50, or €500 to spend on sports bets each season, set your limits and only bet what you can afford to lose. Sports betting should be fun, so don’t put yourself into financial difficulties when placing wagers on teams and players each season.
Online sports betting in the UK has soared to new heights, and more new sites are entering the fray. These sportsbooks must stand out to endear themselves to new bettors, and keep existing players on side. This is no mean feat, so it is not surprising to see some sites and most recent betting apps sneak under the radar.
But which new betting sites should you know about? This guide will give you the full lowdown, giving insights on 5 of the best new UK betting sites, explaining what makes them special and detailing other key stats on developments in the UK betting sphere.
How much is the UK’s online sports betting market worth?
It is difficult to pin down an exact figure, although conservative estimates have shown the UK sports betting market in 2025 is projected to reach £4 billion. This figure has shot up during the post-COVID period, but it continues to lag behind the USA which is believed to be worth around £12 billion.
bet365 continues to be the biggest UK online operator by market share, and while the floating of a new white paper has cast doubt over the state of the industry, this has done little to put punters off.
Brand New Sites for Betting
Let’s now draw back the curtain and see why these five arguably unheralded sites deserve to merit more attention. We have curated a table detailing what new online bookmakers are best known for.
New betting site | Why we recommend |
EasyBet | Latest UK betting exchange site / 2025 |
CopyBet | Brilliant automated copy betting system |
DAZNBet | Robust mobile betting platform |
talkSPORTBet | Super welcome package |
BresBet | Excellent for horse betting |
PlanetSportBet | Reliable site for news and tips |
TOP New Sports Betting Sites UK 2025
We’ve introduced to you the new UK betting sites that caught our eye, so let’s dissect them in a bit more detail and share their respective welcome offers.
CopyBet

Unique in more ways than one, CopyBet, which came into the public consciousness towards the end of 2021, has an automated copy betting system. Essentially, this means you can imitate the betting strategies used by the tipsters in the system, and perhaps replicate their success. The top tipsters will be revealed in another section along with average bets placed.
We didn’t see that elsewhere although there are sites out there that provide more customised betting experiences such as Smarkets and Spreadex, whereby the emphasis is more on placing punters at the forefront of things and giving them access to lower commission as well as accentuating the trading aspect of betting.
Anyway, CopyBet boasts a Bet £10 Get £50 in free bets, placing it on a pedestal alongside the likes of BetVictor which makes it an appealing option. That said, CopyBet posts rigorous odds across a multitude of sports, and there’s never a dull moment should you wish to sign up.
Betting Site | Welcome offer | Promo code | Min odds |
CopyBet | Bet £10 Get £50 in free bets | N/A | 1.9 |
DAZNBet
Coming in second spot on this list is DAZNBet which surfaced in the UK in 2022. Perhaps the most surprising aspect of this operator is that we couldn’t locate a live streaming service given that it is primarily viewed as a big sports broadcaster, particularly for boxing. We’re sure that if live streaming is introduced it will have a product that will rival, if not, surpass bet365 bookie.
Anyway, DAZNBet hits the nail on the head when it comes to mobile betting. It has an immersive platform that is available for iOS users, and as you will see later on, it is held in high regard. In the meantime, DAZNBet is more than just a boxing expert. There are juicy bet boosts, and on recent glance, these were available for UFC and golf.
What we appreciate is that for any given sport, you will find a detailed breakdown of statistics of the top leagues that should give you confidence before settling on picks. DAZNBet might not be the complete package, but that shouldn’t deter you from signing up.
New UK Betting Site | Welcome Offer | Promo code | Min Odds |
DAZNBet | Bet £10 and Get £20 in Free Bets | Get Bonus! | 2.0 |
talkSPORT Bet
Famed for being one of Britain’s biggest sports radio stations, talkSPORT Bet sprang to life in 2022 after teaming up with Bet Victor. Unlike BetVictor, talkSPORT has a killer flagship promotion which consists of tripling your returns which is applicable for any sport, and you can get up to £300 in free bets which is pretty impressive.
Those who want to listen to live coverage of events can tune in via one of the dedicated channels, and we also liked the look of the Lucky Dip area. For any given sport, you can tap into some fabulous odds when you spin the wheel, and this should be framed as a super odds boost. For example, we discovered prices of 80/1 for total goals and total corners for some games.
talkSPORT Bet has no obvious chinks in its armour, and it is one of the more user-friendly sites out there. Oh, and if you like a special or two, then talkSPORT Bet more than delivers, so it’s worth giving them a try if you haven’t already done so.
Betting Site | Welcome Offer | Promo code | Min Odds |
talkSPORT Bet | Triple your returns on any sport | N/A | 2.0 |
BresBet
Founded by a racehorse and greyhound punter, Nic Brereton in 2021, this Sheffield-based operator has big ambitions, and it is one of the best horse racing sites we have encountered. Whether it is UK & Irish horse racing or meets further afield, the site is plugged with a raft of odds. Neat features such as Quick Picks and build a racecard make this site highly immersive, and for horse racing, it is on an even keel with bet365 UK and Ladbrokes.
While horse racing takes up a lot of the focus, other sports are given sufficient coverage, and political betting has come to the fore too. We were impressed by the range of outrights available for the US Elections, and there is even a colour-coded key to illustrate when odds are shortening or drifting.
If you like free bets, then you will want to take advantage of this new bookie’s offer. The 50% back as a free bet up to £25 shouldn’t be scoffed at, and as you might expect, there are plenty of ongoing money back deals for horse racing punters which are a common sight at the more established players such as 10bet. BresBet is certainly worth further exploration.
New Betting Sites | Welcome Offer for UK | Promo code | Min Odds |
https://bresbet.com/ | 50% back as a free bet up to £25 | welcome25 | N/A |
PlanetSportBet
Revered as a multi-media sports platform, Planet Sport launched its betting division in 2021, PlanetSportBet, and this is a clean-cut side that draws some parallels with BresBet, at least from a design perspective.
The in-play betting platform is quite eye-catching, and that certainly applies to the tennis section. While some sites might just illustrate stats or have simple graphics, the same can’t be said of PlanetSportBet. A good example of this is tennis, as there will be a moving ball to denote who is serving, and there are ample markets to tuck into, including set and live betting and set handicaps.
PlanetSportBet, unsurprisingly, goes the extra mile when it comes to tips, and you can find a fully-fledged blog complete with all the latest news and views. It is in a similar vein to that of BetFred UK, but that is part and parcel of the service and PlanetSportBet is an operator you should pay attention to moving forward. The new gambling site does not offer casino games. Check out our list of the newest casino sites available in the UK right now. We recommend you check out the best casino promos as well.
Betting Site | Welcome Offer | Promo code | Min Odds |
PlanetSportBet | Bet £20 Get £10 in free bets | bet20get10 | 2.0 |
What users had to say about the best new UK betting sites
It’s always a good idea to check out to see what users have to say about new UK betting sites. After all, their take on things could sway which site you sign up for.
The ratings available were for iOS and Android apps, but these are a good yardstick as the mobile platforms will largely represent each facet of the desktop counterpart. BresBet, for example, garnered an average rating of 3.8 out of 5 for its iOS product, and users praised it for the quality of odds and quick withdrawal times as these casino betting sites offer.
DAZN Bet, meanwhile, was described as a “cool app”, and while talkSPORT bet averaged 4.4 stars out of 5 for its Android app, some users were disappointed with the design layout, and one was critical about being hit with a random affordability check. Reviews change all the time but don’t skip this part before signing up for a site.
Why choose new betting sites over traditional ones?
With more new betting online sites cropping up, UK punters are spoilt for choice. They have the edge over traditional bookmakers, and we have explained their pulling power in a bit more detail below:
- Greater range of markets – Compared to more established players, some sites will plug more markets per sport and more odds. In some cases, the price available might provide more value.
- More variety in promotions – New betting sites aren’t one-trick ponies, and they may have more cashback and free bet deals for punters to stick their teeth into.
- Payment options – Many of the newer betting operators might have a more extensive range of payment options, and that will also entail shortened timeframes for withdrawals.
Signing up for the best new UK betting site
As the top-rated new UK betting site outlined on this page, we have shown how you can join CopyBet:
Step 1 – Head to the CopyBet homepage and click the “Sign Up” button to create an account.
Step 2 – Fill in the registration form, set up an email and password, and tick the “I’m not a Robot” box.
Step 3 – Make your first deposit and collect the welcome promo.
Step 4 – Use the opening deal on selected betting markets. Good luck!
The Best New Betting Sites Bonuses and Offers
New betting sites in the UK offer great deals for customers who register today. At BritishGambler, we have selected the top offers: bet365 UK provides Bet £10 Get £30 in Free Bets (code is 365GMBLR), perfect for football betting; Betfred offers Bet £10 Get £50 in Bonuses, ideal for horse racing; and Betway gives £30 in Matched Free Bets with a minimum £10 deposit, excellent for flexible betting options online. Don’t miss out on these great offers and opportunities to boost your bets.
- 10bet Sports: 100% bonus of up to £5018+, GambleAware.org.
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.
Read 10bet ReviewSPORT - bet365: Bet £10 Get £50 in Free Bets. Code 365GMBLR18+, GambleAware.org.
New Bet365 Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply
Read Bet365 Bonus Code UK Review365GMBLR - New SBK Bonus: £40 in Free Bet. Promo Code18+, GambleAware.org.New SBK UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply. #ad.Read SBK Review
- BetFred Bonus: Bet £10, Get £50 in Bonuses18+, GambleAware.org.
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Read Betfred ReviewBETFRED50 - Grosvenor Sport: Bet £10 Get doubled your odds18+, GambleAware.org.
New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £10.at odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.
Read Grosvenor Review - Betway Sports New Customer Offer: £30 in Free Bet18+, GambleAware.org.
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. . Bet the Responsible Way. Full terms apply.
Read Betway Review
New UK Betting Websites FAQs
What is the UK online betting market worth?
It is hard to pin down an exact figure, although research shows that in 2025, the UK online sports betting market will be worth at least £4.2 billion. That figure is likely to balloon in the coming years.
How many new UK betting sites are there?
Again, this is hard to pinpoint, but as the online sports betting industry is fluid, more are popping up on the scene.
Is it easy to sign up for new UK betting sites?
Yes, you can follow the on-screen instructions, and if you experience any problems, you can get in touch with a site’s customer support team for further instructions.
Which is the best new UK betting site?
We spent some time deliberating over the best new UK betting sites, but SBK Bet app and their £30 in free bet offer and CopyBet came out on top. Apart from a highly competitive welcome bonus, the automated copy betting system gives the site more of a community feel.
Betting Extras
If you’re new to gambling, take a moment to consider how much you can afford to bet on sports and add that amount to your account. Then, adjust your bet sizes accordingly to keep your bankroll going for as long as possible. When the money’s gone, don’t be tempted to spend more money to avoid getting yourself into financial difficulties.
Many sports betting sites like Betiton, Dafabet, bet365 Sports, 10bet, Hollywoodbets, Quinnbet, Mr Play Sports, Bettarget and the new Ruby Bet or 2kbet in the UK have embraced the significant developments seen in video gaming, too, with eSports also featuring across several different brands.
In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action. For example, you may be able to bet on the glitz and glamour of the Oscars or the fun and frolics of the Eurovision Song Contest. You can also bet on cricket, boxing, greyhounds, snooker, golf, the Olympics, Elections, and the World Cup.
View some of the best football betting sites and new Lottoland Sports offers.
Other betting options to look out for include in-play, where you make a bet as the event takes place and while watching Live streaming. You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event is actually finished.
Betting Guides
Sports Betting FAQs
Yes, it is legal if you are 18 or older and use a UK-licensed bookmaker.
You will need to provide personal information such as your name, address, and date of birth, and you will also be asked for identification documents. This is to prevent fraud and money laundering.
Most UK betting sites offer a variety of deposit methods, including Paypal sites, credit/debit cards and bank transfers. The deposit methods available to you will depend on the betting site.
Withdrawals are usually made using the same method you used to deposit money into your account. Withdrawal times will vary for different betting sites.
Live betting UK is placing a bet on a sporting event that is in progress. UK betting apps offer live betting on sports games, allowing you to place bets as the action unfolds.
Almost 80 years old, Betvictor’s website is among the easiest to navigate on the betting market, meaning it could be your destination if you value simplicity above all else. Boxing is the niche for this online bookmaker, but there’s also a lot to be said for Betvictor’s in-play options, the BV Loyalty Club (offering a £5 free bet every week) and a diverse casino section.
Sky Bet is one of the major sports betting websites in the UK. It offers the best markets, especially for football and horse racing. With its user-friendly site design, a wide variety of betting options, live streaming, and fair odds, Sky Bet is an excellent choice for UK bettors searching for a trusted and easy-to-use online bookmaker.