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UK Online Sports Betting

We help you get a clear picture of the UK betting landscape, and here we have pulled together some key and legit betting sites that any bettor in the UK should know.

Best Betting Sites For UK 2021

  • Unibet

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    Get up to £40 in free bets at Unibet if your first bet looses.
  • William Hill

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    New UK players to William Hill get £40 in free bets when they deposit £10. Funds are credited as 2 x £15/€15 free bets after a new customer places a bet of £10/€10 or greater at odds of at least 1/5 (1.20). Promo Code is not required.
  • Bet365

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    Up to £100 in Bet Credits for new customers at bet365 UK when you making a deposit of minimum £5. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Use bonus code if available.
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UK Best Betting Sites: Guide 2021

Our mission here at British Gambler is to help you get the very best from your UK betting experience. Following the action in a range of sports might be exciting, but betting on the outcome of events gives you an opportunity to really put your knowledge to the test. In addition, if your hunch about how a certain competition might go is correct, you could win big in the process.

There are a number of online sports betting options available these days, with many brands operating UK betting sites and plenty also offering quality mobile betting apps. Our aim is to help you get a clear picture of the UK betting landscape, and here we have pulled together some key basics that you should know.

What Are The Top Sites for UK Betting?

There are many different UK betting sites in operation at the moment, so you are really spoilt for choice in terms of where you can go for odds. However, here are just a handful of key established names that you should look out for.


Originally known as Done Bookmakers, Betfred rebranded in 2004 – the same year as it launched its online services. The brand has sponsored a host of major events through the years, including the World Snooker Championship and the Cheltenham Gold Cup.

William Hill

Another bookmaker which started life offline before embracing the world wide web, the history of the William Hill brand goes all the way back to the 1930s. Its first online UK betting service was established in 1998 and was known as Sportsbook.

Paddy Power

A brand that has become very well-known for its cheeky marketing stunts, Paddy Power has an impressive online sports betting service. The site covers a comprehensive range of sports, while it also offers promotions and many other services.


Unibet was first established in 1997 and is now a core part of the UK betting scene. The brand has received plenty of recognition through the years, winning prizes at industry events including the International Gaming Awards and the EGR Nordics Awards.


Ladbrokes is another very famous name in the UK sports betting world, and its story apparently began back in the 1880s. The brand has made the move online look effortless, with its services covering a whole host of exciting sporting action.

The likes of horse racing, greyhounds and football have been popular in UK sports betting through the decades, but these days anything goes.

You can use UK betting sites to place bets on pretty much any sport imaginable – from snooker, darts, and boxing to American football, tennis, or rugby. Put simply, you will find UK betting odds on just about everything.

Many UK betting sites have embraced the major developments seen in video gaming too, with eSports also featuring across a number of different brands. In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action as well. For example, you may be able to bet on the glitz and glamour of the Oscars, or the fun and frolics of the Eurovision Song Contest.


The Best UK Betting Promotions

Promotions are a core part of the UK betting scene, but they come in many shapes and sizes. As a result, you should look at each type and decide which might work best for you.

Notable deals to look out for include enhanced odds and free bets, while you might also have the chance to get money back if your first bet loses. In addition, brands that offer online casino services alongside sports betting may package deals for both elements together.

While odds are offered on a vast array of sporting events, there are some big names that are always likely to attract attention.

In football, the Champions League, FA Cup, and the World Cup are always exciting, while you might want to keep a special eye on famous horse racing events such as the Grand National or the Cheltenham Gold Cup. Wimbledon and The Ashes are always major dates in the sporting calendar too.

What Types of Bet Can You Make?

UK betting sites allow you to make many different types of bet. You will probably be familiar with a ‘single’, which is a bet based around one selection. If your selection is successful, you win.

However, you can create a whole host of betting combinations these days, including doubles, trebles and many more. There is also the option of an accumulator, where you pull together a multiple bet and win if all of the selections prove successful.

Other betting options to look out for include in-play, where you make a bet as the event is taking place. You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event in question is actually finished.

How Do I Sign Up to a UK Betting Site?

Simply visit the site of your choice and complete the registration process. While each brand might do things slightly differently, you will have to provide some key personal information in order to complete sign-up.

How Can I Deposit Funds at UK Betting Sites?

We have all become accustomed to using a range of payment methods in everyday life and UK sports betting sites recognise that. They tend to support a range of options for deposit and withdrawal, including traditional bank cards and alternative methods like PayPal or Apple Pay.

Which UK Betting Site Should I Try First?

There is no easy answer to this question. The UK online betting is incredibly competitive at the moment and a whole host of brands are vying for your attention. This means that many sites are going the extra mile to offer high quality services and promotions. As a result, you should take a close look at what different sites and mobile betting apps are offering in order to determine which might best meet your needs.

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