UK betting sites offer superior odds on specific events, while other online bookmakers are more renowned for the free bets, offers and promotions they put in the shop window.
British Gambler takes all those factors into account as we break down UK’s best betting sites and what makes them such an appealing pick to place your sports bets online.
UK’s 10 best sports betting sites for 2022
Which site is best? Here is a list of the top online bookmakers with a quick overview of each of these 10 betting sites.
- Bet365 – use code 365GMBLR, get free bet
- William Hill
- 10bet – best odds
- Grosvenor Sports
- SBK Betting Site
Best known for its sports betting section, Bet365 UK site covers as wide a variety of disciplines as any other company, and its live feedback on sports such as football is among the best on the market. In addition to their prominent football focus, Bet365 also boasts a heavy presence in horse racing and even sponsors some races and events, such as the Bet365 Gold Cup held every year at Sandown.
One of the best betting sites for UK 888Sport consistently offers some of the top sign-up offers on the market, such as the current promotion offering new customers £30 in free bets and a £10 casino token following their first bet of £10 or more. Cross-sport specials are also a novelty with 888Sport bookmaker considering the company does more to offer European audiences appealing odds on more obscure leagues and sports, rather than just football.
The major appeal of BetBull betting site is that there’s a community aspect to their UK app, which allows subscribers to see which bets have been placed by fellow punters and jump on board. This is particularly helpful for those who are perhaps new to gambling and want a little aid in crafting their accumulators, the only downside being the selection of sports and betting markets is slightly lesser.
This UK online bookmaker has the goods to back up all that bravado, however, and the detail permitted in their football betting (on more prominent games, at least) is some of the best in the business. This allows sports betting fans to get into minute detail on not just how many goals, but tackles, shots on target and even completed passes any players may complete, which makes it a must for the footie aficionado.
Arguably the best-known name in the UK sports betting scene, William Hill was founded in 1934, and it’s a testament to the company’s ongoing quality that they remain at the top of the field almost a century later. Moving with the times as necessary, William Hill has closed many of its brick-and-mortar sites in recent years in order to focus more on the company’s online arm, and it’s a savvy decision thus far. UK top betting site William Hill offers detailed in-play betting and has license to stream many European football games and horse races, frequently offering some of the best odds available when it comes to the latter.
One of the best promotions around among UK betting websites is Betway’s ‘4 to Score’, which runs every Premier League weekend and offers a £50,000 reward for any punter able to guess the first goalscorer in four pre-selected matches. That’s not all that makes the sportsbook a tempting destination for their betting needs, however, with a wide selection of markets, improved odds through ‘Betway Boosts’ and a progressive approach to safer gambling.
One can’t mention the mainstays of British betting without discussing Betfred, which opened for business in 1967 and has spent more than half a century among the country’s bookmaker elite. While it may not be considered a giant among some of the more mainstream markets, Betfred has a strong presence among ‘social’ sports like darts and horse racing, not to mention in currently sponsors the World Snooker Championship and offers big odds on the baize.
Almost 80 years old itself, Betvictor’s website is among the most easy-to-navigate on the betting market, meaning it could be the destination for you if you value simplicity above all else. Boxing is the niche for this online bookmaker in particular, but there’s also a lot to be said for Betvictor’s in-play options, the BV Loyalty Club (offering a £5 free bet every week) and a diverse casino section.
The newest on the sports betting sites scene among its gambling peers in the UK, LiveScore Bet is quickly becoming a revered name in the industry after first establishing itself as a live-score website for football and many other sports. In-keeping with its background as a live score ticker, a mountain of streamable matches is what sets LiveScore Bet apart from the competition, offering La Liga, Serie A, Bundesliga matches, and much more.
Last but by no means least on our list of Britain’s best bookmakers is Betfair, which prides itself as “the world’s largest online betting exchange” despite only opening in 2000. An exchange model allows bettors to set odds on sports events themselves and wager against one another, adding a higher risk element and a greater customisation element to the betting experience. The Betfair site also tends to be an exclusive destination for certain betting markets and often provide betting odds on events available nowhere else, such as certain television events or awards ceremonies like the Oscars.
List of Best-Rated Online Bookmakers
How do we select the UK’s best betting sites?
We review, rate, and list the best sites for sports betting in the UK. Inside our breakdowns we analyse a multitude of features such as:
- Bet Builder, Streaming & In-Play Betting
- Live Sports Scores & Results
- UK Support 24/7, Paypal, Skrill
- Free Bets Bonus & Enhanced Betting Odds
- Android & iOS Mobile Sports Betting Apps
- English language, markets, free tips
Some of the things we look for to rate UK betting sites in 2022 are:
Licenses and Legal
Every online sports betting site we recommend is fully licensed, regulated, and legal in the UK. We can say this with confidence because we cross-reference the company’s details with the UK Betting Commission’s database of licensees. It’s important that you only use licensed UK bookies because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They also have to have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.
Bonuses and Promotions
Any bookmaker online that wants to be the best must offer promotions. However, it’s important to note that every site for betting we suggest will have plenty of added value for every type of customer. Check out the latest offers and promo codes for the selected betting sites in the UK right now. What bookmakers offer best bonuses for online betting? bet365, Betfair Sport, BetVictor, William Hill Sports, Paddy Power, Unibet, Betway are among the best when it comes to free bet offers in the UK.
Safety and Security
We only work with trusted sports gambling sites licensed by the British Betting Authorities. Each website and many mobile betting apps will use the latest security features such as SSL encryption. Your account will always be password-protected and there will be safe payment options for everyone. Finally, there will be onsite responsible wagering tools you can use to limit your betting activity, take timeouts, or do whatever else is required to stay in control and keep things fun.
Products and Betting Software
An online site without anything to bet on isn’t worth joining. Each operator we’ve reviewed has a broad range of betting options. In fact, it’s the case that almost all of the UK’s finest offer casino games like bet365, poker like William Hill, bingo like Wink, and more on a single platform. Therefore, you won’t be lost for options. And, just for good measure, the best UK sites for online betting on sports will have slick software that’s easy to use on any desktop or mobile apps.
Online Betting in the UK
It’s no secret that the UK is home to some of the best sports wagering websites and online bookmakers in the world. It has a long history in this field, with horse racing being one of Britain’s most popular pastimes since it began. This means there are plenty of opportunities for punters interested in placing bets on any sport they please – from football matches to tennis tournaments. We’ve put together a list of what we believe to be the top five leading sports betting portals based out of the United Kingdom!
Betting websites/apps like Dafabet is where users can wager money on the outcome of various sports matches online or on their mobile phones or tablets. These websites provide internet services for many types of betting including American football, basketball, boxing and more.
There is an increasing number of new betting sites with brands that offer new players welcome bonuses or free bets upon sign up. For example, register a William Hill account to get a betting offer of 100% match deposit up to £30.
Popular Betting Markets & Odds
You can use UK new online betting sites to place bets on pretty much any sport imaginable – from snooker, darts, and boxing to American football, tennis, or rugby. Put simply, you will find UK betting odds on just about everything. In football, the Champions League, FA Cup, and the World Cup are always exciting, while you might want to keep a special eye on famous horse racing events such as the Grand National or the Cheltenham Gold Cup. Wimbledon and The Ashes are always major dates in the sporting calendar too. The likes of horse racing, greyhounds and football have been popular in UK sports betting through the decades, but these days anything goes.
Many sports betting sites like Betiton, Hollywoodbet, Quinnbet, Energybet, Bettarget and new Ruby Bet or 2kbet in the UK have embraced the major developments seen in video gaming too, with eSports also featuring across a number of different brands. In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action as well. For example, you may be able to bet on the glitz and glamour of the Oscars, or the fun and frolics of the Eurovision Song Contest. You can also bet on cricket, boxing, greyhound, snooker, golf, Olympics, Elections, World cup.