Best UK Betting Sites and Top New Online Bookies 2024

Explore our expert guide to the best UK betting sites and mobile apps featuring trusted online bookmakers like bet365, 10bet, Mr Play, Ladbrokes, Parimatch and SBK. These bookies offer excellent mobile apps, competitive odds, 24/7 live chat support, and new promotions.

The Best Sports Betting Sites for the UK (And Bonus Offers)

Bonus & Free Bets
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  • Bet365
    5.0 rating based on 1 rating
    bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR

    New Bet365 Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way. Time limits and T&Cs apply

    Read Bet365 Review
  • Betway
    5.0 rating based on 1 rating
    Betway Sports New Customer Offer: £30 in Free Bet

    New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. . Bet the Responsible Way. Full terms apply.

    Read Betway Review
  • 10bet
    4.9 rating based on 1 rating
    10bet Sports: 100% bonus of up to £50

    New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.

    Read 10bet Review
  • Betfred
    5.0 rating based on 1 rating
    BetFred Bonus: Bet £10, Get £50 in Bonuses

    New customers only. Register with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

    Read Betfred Review
  • SBK
    4.7 rating based on 1 rating
    SBK Bonus: £30 in Free Bet. Promo Code BRITISHG30
    New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.
    Read SBK Review
  • Grosvenor
    4.7 rating based on 1 rating
    Grosvenor Sport: Bet £10 Get doubled your odds

    New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £ odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.

    Read Grosvenor Review
  • Mr Play
    4.7 rating based on 1 rating
    MrPlay Sport Bonus: £15 in Free Bets

    Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.

    Read Mr Play Review
    4.3 rating based on 1 rating
    Luckster Sport Bonus: £10 in Free Bets

    New customers in UK/IE only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. T&Cs Apply.

    Read Review
  • All British Casino
    4.2 rating based on 1 rating
    All British Sports Bonus: Always 10% Cashback

    New players only. Minimum deposit and bet is requried for a cashback bonus. Terms apply.

    Read All British Casino Review
  • Spreadex
    4.6 rating based on 1 rating
    Spreadex Sports Welcome Offer: £40 in free bet OR up to £300 cashback offer

    Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.


    Read Spreadex Review

UK Online Bookmaker Sites – List 2024


One of the best mobile betting sites with a new interface and promotions is 10bet. The UK-licensed platform shines in Basketball, Baseball, and eSports. They offer good odds, interesting accumulator options, and a notable welcome offer of “up to £50”. Their coverage during the NBA finals was particularly impressive, and their eSports market is continually expanding to meet growing demands. Read out the 10bet app review and 10bet free bet offer details here.

  • 10bet
    UK online bookmaker, sports/novelty markets, free bets, radio, live streaming, boosted odds bonus, in-play betting, mobile app for Android, iOS.

Grosvenor Sport

What are the best features at GrosvenorSport? This betting site is top for placing best in Horse Racing, Snooker, and Darts. With unique odds boosts and a solid welcome offer of “double the odds when signing up”, Grosvenor stands out in these markets. Their extensive coverage during the Cheltenham Festival was noteworthy. Check 5 Grosvenor offers for football bettors.


Probably, one of the best new mobile-friendly betting sites on the market, the SBK bet UK stands out in Football, Cricket, and Rugby. Known for good odds, appealing accumulators, and a generous welcome offer of “£10 Free Bets” (code BRITISHG30), SBK’s diverse betting markets were on full display during the Rugby World Cup and Ashes series.

Betfred Sports

We love Betfred, UK’s top-rated online bookmaker that excels in Golf, Rugby, and Greyhound Racing odds and promos. Offering competitive odds, various accumulator options, regular odds boosts, and a robust welcome offer of “bet £10, get £40 in bonuses“, Betfred was a go-to site for punters during the Masters Golf tournament.


What can you use the Spreadex UK betting site for? This platform is best for wagering on Horse Racing, Cricket, and American Football. Known for competitive odds and extensive coverage, they stood out during the Super Bowl and recent test matches. Their welcome offer, accumulator options, and frequent odds boosts provide great value.

Hopa Sport

The top pick for Tennis, Basketball, and Football. Known for strong odds, appealing welcome offer of “Bet £10, Get £10 Free Bets”, and a wide range of accumulator options. Their markets were extensive during the recent Euro football tournament and the NBA playoffs.


The king of the UK online sports betting scene, bet365 is excelling in Football, Tennis, and Horse Racing. Known for offering competitive odds, multiple accumulator options, enticing odds boosts, and an impressive welcome offer of “Bet £10 get £30” (use code 365GMBLR). Bet365 stands out due to its comprehensive betting markets. For example, during Wimbledon, their coverage extended to all games with a wide array of bets available, including acca bets, trebles, insurance and more, as well as live streaming and in-game betting options. View our bet365 sports betting review and 365 app info.

the best UK betting sites - bet365

bet365 sports betting features: One of the leading online bookmakers in the UK, offers a wide range of markets, including sports, e-sports, and virtual sports. bet365 also has a mobile app that allows customers to bet on sports games on the go. Bet 365 offers competitive odds on tennis, snooker, MMA and cricket, and various sign-up promos, making it an excellent choice for those looking for a reliable site to bet online. Current offer: stake £10, get £30 in a free bet.


TOP UK Bookmakers

One can’t mention the mainstays of British betting without discussing Betfred, which opened for business in 1967 and has spent more than half a century among the country’s bookmaker elite. While it may not be considered a giant among some of the more mainstream markets, Betfred has a strong presence among ‘social’ sports like darts and horse racing, not to mention it currently sponsors the World Snooker Championship and offers big odds on the basis.

  • Betfred
    UK legit bookmaker, best odds guaranteed, new customer promotions and free bet deal, in-play odds, app for Android, iOS, pre-match single bets offers, acca insurance, lotto, bingo, poker and casino options.

Mr Play Sport

Sports betting UK

Mr Play is a UK online bookmaker many people may not have heard of. It offers a wide range of betting options, including live betting. The site features several promotions and bonuses, which can help punters boost their winnings. Overall, Mr Play is a comprehensive betting site that provides users with everything they need and is one of the gambling sites that bettors will like using.


UK Bookmakers

Ladbrokes offers convenient ways to bet sports online on various sports games and provides live updates on sports events, so you can always stay up-to-date on the latest scores and developments. The bookmaker Ladbrokes also provides several betting alternatives, so you can tailor your bets to suit your strategy. Ladbrokes is worth checking whether you’re a casual or severe sports bettor. Ladbrokes is one of those online bookmakers where you can bet on dog racing, netball, table tennis, volleyball, esports, wrestling, virtual sports, rowing, pool, politics, speedway, snooker, water polo and more exclusive betting markets.

  • Ladbrokes
    UK’s trusted online bookmaker, price boosts, acca promotions, free bet bonuses for new customers, dog racing, in-play betting options, free tips, 24/7 customer support, Paypal, Skrill accepted.


Coral UK Online Bookie

Regarding betting sites, Coral is one of the most popular bookies for online sports betting among UK punters. With a user-friendly interface and a wide range of betting options, it’s easy to see why Coral is a favourite among online bettors. In addition to traditional sports betting, Coral also delivers excellent in-play service for betting on live sports. With a generous welcome free bet bonus and ongoing promotions, it’s easy to see why Coral is one of the top sports wagering websites. Whether a seasoned pro or a newbie, Coral is a superb option for anyone looking to bet online.

  • Coral
    UK legal online bookmaker, best horse racing odds, virtual sports, greyhound, news and blogs, free bets promotions, live streaming, boosted odds, in-play football odds, mobile app for Android, iOS.


bookies in the UK

Unibet is on the list of the top online bookmakers in the UK. This website offers betting options for severe and occasional sports fans. It has an excellent sportsbook for various markets, adding more niche odds daily. In addition to traditional bets, Unibet sports offers live betting on various sporting events such as Wimbledon, World Cup, Cheltenham, tennis tournaments and boxing events. For its outstanding welcome offers alone, Unibet is worth checking out.

  • Unibet
    Statistics & livescore, virtual sports, betting guide, signup welcome offers, including free bets and in-play odds

William Hill

William Hill UK betting sites
William Hill Sports is one of the UK’s leading online bookmakers.

Arguably the best-known name in the UK sports betting scene, William Hill was founded in 1934, and it’s a testament to the company’s ongoing quality that it remains at the top of the field almost a century later. Moving with the times as necessary, William Hill has closed many brick-and-mortar sites in recent years to focus more on the company’s online arm, and it’s a savvy decision thus far. UK top betting site William Hill offers detailed in-play betting and has a license to stream many European football games and horse races, frequently offering some of the best odds available when it comes to the latter.


One of the best betting sites for the UK, 888Sport consistently offers some top sign-up offers on the market, such as the current promotion offering new customers £30 in free bets and a £10 casino token following their first bet of £10 or more. It is one of the best sites for betting on NBA games and comparing Premier League odds. Cross-sport specials are also a novelty, with 888Sport bookmaker considering the company does more to offer European audiences appealing odds on more obscure leagues and sports rather than just football.


One of the best promotions among UK betting websites is Betway’s ‘4 to Score’, which runs every Premier League weekend and offers a £50,000 reward for any punter able to guess the first goalscorer in four pre-selected matches. That’s not all that makes the sportsbook an attractive destination for their betting needs; however, with a wide selection of markets, improved odds through ‘Betway Boosts’ and a progressive approach to safer gambling.

What are the best new sites in the UK? TOP 8 New Bookies

New sports betting websites are appearing all the time. In the UK the Fitzdares, RhinoBet, BetTarget, Dazn Bet, CopyBet, PubBet, Luckster Sports, and the new BetTarget are the latest additions in 2024, offering new betting features, better odds, improved UX design and mobile apps. Learn about Parimatch bonus codes here.

New Online Bookmakers With UK Licenses – 2024

  • LucksterBet
  • Rhino Bet
  • Pub Sportsbook
  • betMGM Sport UK
  • Fitzdares – brand-new online bookmaker
  • All British Sport
  • BetTarget
  • 10bet – best new bet app
  • Grosvenor Sports
  • SBK
  • SpreadEx UK
  • PokerStars Bet – the newest sports betting exchange for the UK
  • Casumo Sports Bet
  • RedZone Sports
  • BetRegal
  • BetZone
  • SpinzWin

These new betting platforms carry the proper licensing to ensure a fair bet every time. They offer additional useful services such as sports live streaming, mobile compatibility, in-game odds, bet building and daily betting promotions, including free bets for NFL, EPL, Boxing, and Tennis matches.

Rhino Bet

As a newly established betting site in 2021, Rhino Bet seeks to carve a niche in the competitive UK betting market. Operated by Playbook Gaming, Rhino Bet is licensed in the UK and focuses on simplicity with its easy-to-navigate platform. While it offers a basic horse racing selection and a decent football bet builder, it lacks customer support and payment methods. Nevertheless, its generous free bet welcome bonus and user-friendly mobile app for iOS and Android devices clearly indicate its commitment to the player’s experience.


Kwiff positions itself as a unique sports betting site, surprising new customers with an unexpected bet welcome offer. While it requires an initial bet, the return could be supercharged, offering a potentially higher payout. Although a newcomer, it provides an attractive option for those seeking to add a dose of surprise to their betting journey.

LiveScore Bet

LiveScore Bet brings real-time excitement to your fingertips with its live-streaming options. Complemented by its free-to-play game, LiveScore Squads, and an intuitive and optimised mobile experience, it stands out in the crowd. Football stats betting markets add an analytical depth to your betting, making it a promising choice for number-crunching bettors.

Pub Bet

UK new sports betting sites
New sports betting sites – PubBet

PubBet Sports merges the classic British pub theme with a digital betting experience. Despite being new to the scene, it offers an impressive football selection, focusing on English, German, Italian, and French matches.

Although it lacks horse racing options and has limited payment methods, it compensates with a decent welcome bonus and great markets for basketball and esports.

Read our Pub Bet Casino review here.


newest uk betting site
New site for UK bettors.

Offering a well-rounded sportsbook experience, Bzeebet, a new UK betting site from 2023, hosts over 55+ betting markets spanning traditional sports to e-sports.

With weekly offers like Bet and Spin Mondays and Free Bet Thursdays, alongside a solid welcome bonus, Bzeebet delivers a robust betting platform.

The BZ Bet Builder is a notable new bet feature for football punters, providing an extra layer of strategy to their betting exploits.


BetDukes, though a new entrant, impresses with a wide array of payment methods and a rich selection of football markets. Despite the lack of live streaming and its limitation to horse racing, it lures bettors with a free bet welcome offer. BetDuke offers a promising platform for those seeking variety in their betting experience.

Talk Sport Bet

The much-anticipated Talk Sport finally arrived at the end of 2022 and combines topical sports chat, social media engagement and an all-around high-class sportsbook and casino experience. The welcome offer is £40 in casino bonuses and £30 in free bets in the sportsbook. The wagering requirement is a competitive x40, and the bonus cap is a vast £1,000.

You can also check the latest free bet offers and the newest online casinos that use our promo codes.

How we rate bet sites and why we chose the best for the UK list

Some of the things we look for to rate UK betting sites, including new bookies like Luckster Sports or Midnite in 2024, are:

Every online sports betting site we recommend is fully licensed, regulated, and legal in the UK. We can say this confidently because we cross-reference the company’s details with the UK Betting Commission’s database of licensees. You must only use licensed UK bookies because it ensures a fair and safe experience. All licensees are required to prove they offer fair games and secure software. They must also have guaranteed payouts, operate responsibly, and give you tools to control your betting activity.

Do you want to bet on lesser-known sports? Here is our list of the best niche sports betting offers. Try Tote Sportsbook.

Here is the list of the best gambling sites, including casinos.

Safe and Secure Online Bookmakers

We only work with trusted sports gambling sites licensed by the British Betting Authorities. Each website and mobile betting app will use the latest security features, such as SSL encryption. Your account will always be password-protected, and everyone will have safe payment options. Finally, there will be onsite responsible wagering tools to limit your betting activity, take timeouts, or do whatever else is required to stay in control and keep things fun.

UK’s new online bookmakers in 2024 are TalkSPORT,, DaznBet, Bet UK, and the new Luckster betting site.

Which site is best for online betting in the UK? Here is a list of the top online bookmakers with a quick overview of bet365, MrPlay sport, 10bet and other betting apps.

Odds and Betting Software

An online site without anything to bet on isn’t worth joining. Each operator we’ve reviewed has a broad range of betting options. It’s the case that almost all of the UK’s finest offer casino games like bet365, poker sites like William Hill, bingo like Wink, and more on a single platform. Therefore, you won’t be lost for options. And, just for good measure, the best UK sites for online betting on sports will have slick software that’s easy to use on any desktop or mobile app.

Many sports betting sites like Betiton, Dafabet, bet365 Sports, 10bet, Hollywoodbets, Quinnbet, Mr Play Sports, Bettarget and the new Ruby Bet or 2kbet in the UK have embraced the significant developments seen in video gaming, too, with eSports also featuring across several different brands. In addition, betting on virtual sporting events tends to be an option, while you can even get odds on plenty of non-sporting action. For example, you may be able to bet on the glitz and glamour of the Oscars or the fun and frolics of the Eurovision Song Contest. You can also bet on cricket, boxing, greyhounds, snooker, golf, the Olympics, Elections, and the World Cup.

View some of the best football betting sites and new Lottoland Sports offers.

Bet Types & In-Play Bookies

Online bookies in the UK allow you to make many bets. You will probably be familiar with a ‘single’ bet based on one selection. If your choice is successful, you win. However, you can create many betting combinations, including doubles, trebles and many more. There is also the option of an accumulator, where you pull together a multiple bet and win if all selections prove successful.

Other betting options to look out for include in-play, where you make a bet as the event takes place and while watching Live streaming. You should also be aware of the Cash Out concept, which allows you to get a return on your bet before the event is actually finished.

Betting FAQs
Is online sports betting UK legal?

Yes, it is legal if you are 18 or older and use a UK-licensed bookmaker.

What information do I need to join UK betting sites?

You will need to provide personal information such as your name, address, and date of birth, and you will also be asked for identification documents. This is to prevent fraud and money laundering.

How can I deposit money into my account?

Most UK betting sites offer a variety of deposit methods, including Paypal sites, credit/debit cards and bank transfers. The deposit methods available to you will depend on the betting site.

How can I withdraw my winnings?

Withdrawals are usually made using the same method you used to deposit money into your account. Withdrawal times will vary for different betting sites.

What is live betting UK?

Live betting UK is placing a bet on a sporting event that is in progress. UK betting apps offer live betting on sports games, allowing you to place bets as the action unfolds.

Is BetVictor a good online bookmaker?

Almost 80 years old, Betvictor’s website is among the most easy-to-navigate on the betting market, meaning it could be your destination if you value simplicity above all else. Boxing is the niche for this online bookmaker, but there’s also a lot to be said for Betvictor’s in-play options, the BV Loyalty Club (offering a £5 free bet every week) and a diverse casino section.

What is SkyBet Sports?

Sky Bet is one of the major sports betting websites in the UK. Sky Bet offers the best markets, especially for football and horse racing. With its user-friendly site design, a wide variety of betting options, live streaming, and fair odds, Sky Bet is an excellent choice for UK bettors searching for a trusted and easy-to-use UK online bookmaker.

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