UK established bookmakers tend to compete on one of two things: a bigger headline number, or genuinely easier terms to actually get that number. Of these five new betting sites, only one — Betsuna — really nails both at once. Here’s how they stack up, and what makes each one worth knowing about beyond just the size of the welcome offer.
Five Welcome Offers From New Bookmakers, Side by Side
| Betting Offer | Betsuna | Ken Howells | easyBet | Lottoland Sports | Casimba Sport |
|---|---|---|---|---|---|
| Offer for UK | £50 free bet | £25 free bet | £20 free bets | £10 free bet | £20 free bet |
| Stake needed | £10 | 3 x £10+ bets | £20 | £10 | £10 |
| Minimum odds | 1.5 | 2.0 | 2.0 | None specified | Not specified |
| Wagering | 1x | None on free bet winnings | Not specified | None on free bet winnings | Not specified |
| Promo code | None needed | CASHBACK | EB20 | None needed | Not specified |
| Standout feature | Lowest wagering on this list | BOG + First Past the Post on racing | Bet Builders qualify | Simplest terms, no odds threshold | Casino-first brand, new to sport |
Betsuna Has the Cleanest Terms on This List
£50 for a £10 stake is already the biggest headline figure here, but the real story is the 1x wagering requirement — most free bet or bonus terms across this list, and the market generally, sit well above that. No promo code needed either. If you’re comparing purely on “how much do I actually walk away with, and how hard is it to get there,” Betsuna is the one to beat.
Ken Howells Is the One for Racing Specifically
This isn’t a big headline offer — £25, and you need three separate £10+ bets at odds of 2.0 or better to get it. But Ken Howells is a genuine third-generation Welsh bookmaker, trading since 1963, and it still offers Best Odds Guaranteed and First Past the Post on UK and Irish racing — features most major chains dropped years ago. If you bet on horses regularly, that infrastructure matters more than the welcome offer size.
Here is our Ken Howells review.
easyBet’s Bet Builders Actually Qualify
The offer itself is straightforward — bet £20, get £20 back, at odds of 2.0 across at least two events. What’s different is that Bet Builders count toward that requirement. Most new bookmaker welcome offers quietly exclude or downgrade Bet Builders; easyBet doesn’t.
Lottoland Sports Is the Simplest, Full Stop
Bet £10, get £10 back. No code, no odds threshold to think about, ACCA and Bet Builder both qualify. It’s the smallest headline number on this list, but also the one with the fewest ways to accidentally miss out.
Casimba Sport Is the Newest of the Five
Casimba spent nearly a decade as a casino-only brand before adding a sportsbook in early 2026. The welcome offer is a straightforward bet £10, get a £20 free bet. Worth knowing this is a young sportsbook bolted onto an established casino, rather than a betting-first operator — it may not have the market depth of the others here yet.
What We’d Actually Do With These
If you only sign up to one, make it Betsuna — the 1x wagering means you keep almost everything you win from the free bet itself, which none of the others on this list can match. If you bet on horse racing specifically, Ken Howells’ BOG and First Past the Post are worth having in your rotation even with the smaller welcome offer. Lottoland Sports is the one to use if you just want to try a new site without reading through odds requirements first.
Full Terms – Betsuna +
Bet £10, Get a £50 Free Bet
- New players only. Minimum deposit £10.
- Place a one-time qualifying stake of £50 at minimum odds of 1.5.
- 1x wagering requirement on any winnings from the free bet.
- Maximum conversion £200.
- Free bet valid for 7 days.
- Skrill and Neteller deposits are excluded from this offer.
- No promo code required.
- Operated by ProgressPlay Ltd, UKGC licence #39335.
Full Terms – Ken Howells +
50% First-Day Losses Back, up to £25 Free Bet
- New customers only. Enter code CASHBACK in “My Bonuses” before betting.
- Place a minimum of 3 separate bets, each £10 or more, at odds of 2.0 or greater, on the day of registration.
- 50% of net first-day losses are returned as a free bet, capped at £25.
- Maximum winnings from the free bet is £250.
- Free bet expires 7 days after being credited.
- Operated by Targetlocal Limited, UKGC licence #422. IBAS registered.
Full Terms – easyBet +
Bet £20, Get £20 in Free Bets
- New easyBet customers only. Enter code EB20 at registration.
- Place and settle £20 in qualifying bets at minimum odds of 2.0, across at least 2 separate events.
- Singles, multiples, and Bet Builders all qualify toward the requirement.
- UK licensed.
Full Terms – Lottoland Sports +
Bet £10, Get a £10 Free Bet
- New UK customers only. No promo code required.
- Place a £10 qualifying bet – ACCA or Bet Builder selections are both eligible.
- A £10 free bet is credited on settlement of the qualifying bet. The qualifying stake itself is not returned.
- Operated by EU Lotto Ltd.
Full Terms – Casimba Sport +
Bet £10, Get a £20 Free Bet
- New Casimba customers only.
- Deposit and place a qualifying £10 bet on the sportsbook.
- £20 free bet credited on settlement.
- Sportsbook added to the existing Casimba casino brand in early 2026; full specific terms (odds minimums, wagering, expiry) should be confirmed on the operator’s own live offer page, since our source data for this entry was more limited than for the other four operators here.
Questions
Which of these has the biggest welcome offer?
Betsuna, at £50 for a £10 stake — and it also has the lowest wagering requirement of the five, so it’s the biggest offer by two different measures, not just the headline number.
Is Casimba Sport the same as 247Bet?
No. They’re separate products from the same parent company, Casimba Gaming. Casimba Sport is the in-house sportsbook added to the existing Casimba casino brand; 247Bet is an entirely separate standalone sportsbook brand.
Which is best for horse racing?
Ken Howells, for its Best Odds Guaranteed and First Past the Post terms on UK and Irish racing — features that have become genuinely rare among newer bookmakers.
Do any of these require a promo code?
Ken Howells (CASHBACK) and easyBet (EB20) do. Betsuna and Lottoland Sports don’t need one to qualify.
Correct as of publication, based on terms verified. Offers and terms change regularly — always check the operator’s own live terms before signing up. See our full roundup of new UK betting sites for more. 18+, GambleAware.org.
