New betting websites are appearing all the time in 2023. Fitzdares, RhinoBet, BetTarget, Dazn Bet, CopyBet, PubBet, SBK, Luckster Sports, Grosvenor Sports, and the new BetTarget are latest new sports betting sites with a UK license. SBK, and 10bet are among the best new mobile apps to wager on sports.
- SBK Bonus: £30 in Free Bet. Promo Code BRITISHG3018+, BeGambleAware.org.New UK customers only. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.Read SBK ReviewBRITISHG30
- Spreadex Sports Welcome Offer: £40 in free bet OR up to £300 cashback offer18+, BeGambleAware.org.
Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.
- 18+, BeGambleAware.org.
New customers only, aged 21+. Min deposit £10. Qualifying bets must be placed at odds of Evens (2.0) or greater. Get 50% back on first day losses (up to 23:59) as a Free bet, up to £50, plus 10 Free Spins on Reel King, credited within 24 hours. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
Read Fitzdares Review - All British Sports Bonus: Always 10% Cashback18+, BeGambleAware.org.
New players only. Minimum deposit and bet is requried for a cashback bonus. Terms apply.
Read All British Casino Review - Luckster Sport Bonus: £10 in Free Bets18+, BeGambleAware.org.
New customers in UK/IE only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. T&Cs Apply.
Read Luckster.com Review - Betway Sports New Customer Offer: £30 in Free Bet18+, BeGambleAware.org.
New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 50 Free Spins on Big Bass Bonanza (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. Bet the Responsible Way. Full terms apply.
Read Betway Review - MrPlay Sport Bonus: £15 in Free Bets18+, BeGambleAware.org.
Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
Read Mr Play ReviewBGPLAY
- BetTarget New UK Betting SiteBetTarget Bonus: £10 Free Bet. Min wagering on sport £15. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. PayPal, Neteller, Paysafe or Skrill not eligible. Bet expires after 14 days of being credited. Full terms apply.
The rapid expansion of the online betting market in the UK has continued and shows no signs of slowing down into 2023. One of the great things about such a competitive market has been raising standards across the board. Given the choice, why would any punter put up with limited choice, lack of in-play betting or poor customer service? And if a new bookmaker fails to offer new players a generous welcome offer, then they will naturally go elsewhere. Here is the latest betting sites and offers to use in the UK.
Did you know that small independent HeySpin casino also has an online sportsbook? It is the newest betting site in the UK together with the RhinoBet, a new online bookie. Beyond horse racing, new Rhino Bet site caters to UFC fans. Their UFC ACCA INSURANCE rewards you with a £5 free bet if one leg of your £10+ four-leg acca loses. For virtual sports fans, the RHINO GAMING CLUB is a great feature where placing 10 x £5 virtual bets in a week earns you a £5 free bet. However, what sets RhinoBet apart from the newest betting websites is their LAST MINUTE WINNER offer. Bet £10+ on the 17:30 at Curragh and if you pick the winner at odds of 4/1+, you get a £10 free bet.
8 Best UK New Betting Websites 2023
- Rhino Bet: Specialising in horse racing, Rhino Bet offers a unique deal of a last-minute £10 free bet. This is a perfect platform for those who enjoy the thrill of the race and want to seize every opportunity.
- Fitzdares: Specialised in offering a fixed odds service on sporting events but has also moved more into sports spread betting. Get 50% back as a free bet up to £50.
- Dazn Bet: This newcomer provides a compelling offer for any sports enthusiast. When you bet £5, you receive a £5 free bet for any sport of your choice and 10 free spins. This makes Dazn Bet an appealing option for individuals who enjoy diversifying their bets across different sports.
- SBK Sportsbook: New customers can enjoy £30 in free bets with promo code BRITISHG30. The offer is valid for customers making a minimum £10 first deposit using a Debit Card or Trustly.
- All British Sport: Catering to a wide range of sports from football and tennis to darts and horse racing, All British Bet new free bet offer is a 10% cashback. Keep an eye on this space to take advantage of it as soon as it becomes available.
- 10bet UK: A generous offer awaits new bettors who can receive 50% of their deposit up to £50. The bet must be wagered a total of eight times, with the maximum qualifying bet stake equal to the initial bonus amount.
- Hopa Sport: New customers can receive a £10 free bet bonus when they bet £10. This offer is specifically for Hopa Sports customers and comes with a guaranteed £100 cash prize pool.
- Grosvenor Sport: This platform promises new customers a chance to double their odds when they stake a minimum of £10. The platform offers £10 free bet tokens upon the settlement of the qualifying bet.
TOP New Online Bookmakers With UK License
- All British sport – founded year: 2023
- Rhino Bet (new site from 2021)
- BzeeBet (latest bookmaker, est. 2023)
- Vbet
- Talk Sport Bet
- VegasLand Sports
- Spreadex
- New SBK Sports
- BetFred UK
- Mr Play Sports
- Hey Spin Bet

New UK Releases: Betting Sites With New Offers for 2023
- SBK Bonus: £30 in Free Bet. Promo Code BRITISHG3018+, BeGambleAware.org.New UK customers only. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.Read SBK ReviewBRITISHG30
- Luckster Sport Bonus: £10 in Free Bets18+, BeGambleAware.org.
New customers in UK/IE only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. T&Cs Apply.
Read Luckster.com Review - Spreadex Sports Welcome Offer: £40 in free bet OR up to £300 cashback offer18+, BeGambleAware.org.
Place a fixed odds bet of at least £10 at minimum odds of 1/2. Promotions available to individuals who are registered customers of Spreadex. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings. Free fixed odds bet can be placed by ticking the ‘Claim as Free Bet’ button on your bet slip when placing your chosen fixed odds bet. The free bet can be placed in-play but cannot be cashed out in-play and must run to the conclusion of the bet. Full terms apply.
- 10bet Sportsbook Offer: Get a 50% matched bonus up to £5018+, BeGambleAware.org.
New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply.
Read 10bet Review - 18+, BeGambleAware.org.
New customers only, aged 21+. Min deposit £10. Qualifying bets must be placed at odds of Evens (2.0) or greater. Get 50% back on first day losses (up to 23:59) as a Free bet, up to £50, plus 10 Free Spins on Reel King, credited within 24 hours. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
Read Fitzdares Review - Bet £10, Get £10 Free Bets Bonus18+, BeGambleAware.org.
This offer is for new Hopa Sports customers only. Max. Free Bet amount £10. £100 Cash Prize pool guaranteed. Minimum Deposit and wagering on sport to activate the Welcome Offer is £10.
Read Hopa Sport ReviewHOPA20 - Grosvenor Sport: Bet £10 Get doubled your odds18+, BeGambleAware.org.
New customers. Min stake £10. Get doubled your odds. Keep it fun – set your deposit limit. In order to qualify, customers must place a single bet of at least £10.at odds of 1/2 (1.5) or greater. Each-way bets must be £10 e/w (£20 total stake) or greater. Three £10 free bet tokens will be applied upon qualifying bet settlement. Country Restrictions and Full T&Cs apply.
Read Grosvenor Review - bet365: Bet £10 Get £30 in Free Bets. Code 365GMBLR18+, BeGambleAware.org.
New Customers Only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code 365GMBLR can be used during registration but does not change the offer amount in any way.
Read Bet365 Review365GMBLR - DAZNBet Offer: Bet £5 Get £5 Free Bet18+, BeGambleAware.org.
New Customers only. Min Dep £5. Min £5 bet on odds ½ or greater. Free bet valid for 6 months, stake not returned. UK only excl Northern Ireland. Restrictions. 18+. T&Cs apply.
Read DAZNBet Review
In 2023, several new betting sites have emerged as top choices in the UK. Betiton is gaining popularity for its extensive range of sports and markets, along with a rewarding loyalty program for its customers. BetTarget is another recently launched sports betting platform, offering a comprehensive selection of sports and competitive odds, complemented by a user-friendly interface. New bookmaker BetDukes stands out with its broad range of sports and markets, live odds, including a focus on eSports, and a variety of attractive free bet promotions.
Newly founded in 2023, Pub Bet has also joined the ranks of the latest in UK top betting sites. New Rhino Bet operator, although established in 2021, continues to be a strong contender with its growing popularity. Lastly, BzeeBet online, the latest bookmaker established in 2023, is making its mark in the sports gambling industry.
Mr Play Sport is earning a reputation for their swift payouts and commendable customer service, along with a wide selection of sports and markets. Hopa Sport is appreciated for its good selection of sports and markets, and a user-friendly interface. View the best apps for betting here, we recommend new 10bet app.
Rhino Bet
As a newly established betting site in 2021, Rhino Bet seeks to carve a niche in the competitive UK betting market. Operated by Playbook Gaming, Rhino Bet is licensed in the UK and focuses on simplicity with its easy-to-navigate platform. While it offers a basic horse racing selection and a decent football bet builder, it falls short in customer support and payment methods. Nevertheless, its generous free bet welcome bonus and user-friendly mobile app for iOS and Android devices are clear indications of its commitment to the player’s experience.
Kwiff
Kwiff positions itself as a unique sports betting site, surprising new customers with an unexpected bet welcome offer. While it requires an initial bet, the return could be supercharged, offering a potentially higher payout. Although a newcomer, it provides an attractive option for those seeking to add a dose of surprise to their betting journey.
LiveScore Bet
LiveScore Bet brings the real-time excitement to your fingertips with its live streaming options. Complemented by its free-to-play game, LiveScore Squads, and an intuitive and optimised mobile experience, it stands out in the crowd. Football stats betting markets add an analytical depth to your betting, making it a promising choice for number-crunching bettors.
New Pub Bet Sports
Pub Bet Sports merges the classic British pub theme with a digital betting experience. Despite being new to the scene, it offers an impressive football selection, focusing on English, German, Italian, and French matches. Although it lacks horse racing options and has limited payment methods, it compensates with a decent welcome bonus and great markets for basketball and esports. Read our Pub Bet Casino review here.

Bzeebet
Offering a well-rounded sportsbook experience, new UK betting site from 2023 Bzeebet hosts over 55+ betting markets spanning across traditional sports to e-sports. With weekly offers like Bet and Spin Mondays and Free Bet Thursdays, alongside a solid welcome bonus, Bzeebet delivers a robust betting platform. The BZ Bet Builder is a notable new bet feature for football punters, providing an extra layer of strategy to their betting exploits.

BetDukes
BetDukes, though a new entrant, impresses with a wide array of payment methods and a rich selection of football markets. Despite the lack of live streaming and its limitation to horse racing, it lures bettors with a free bet welcome offer. BetDuke offers a promising platform for those seeking variety in their betting experience.
BetDukes stands out with its welcome offer of a free bet. Although it only offers US horse racing, it provides an extensive selection of football markets. Lack of live streaming is compensated by a wide variety of payment methods, making it a convenient choice for many bettors.
Talk Sport Bet
The much-anticipated Talk Sport finally arrived in the end of 2022 and combines topical sports chat, social media engagement and an all-round high-class sportsbook and casino experience. The Welcome offer is £40 in Casino Bonuses and £30 worth of Free Bets in the Sportsbook. The wagering requirement is a competitive x40 and the bonus cap is a huge £1,000.
The sportsbook is superb and has thousands of markets available in-pay, as well as a number of on-going offers and promotions to enhance prices and boost accas. Backed by the Bet Victor operation, Talk Sport offers players a 24/7 Live Chat facility, as well as email option and Freephone line. A fresh and fun addition to the UK betting scene.
Paddy Power
Although they are one of the biggest names in UK and Irish bookmaking, Paddy Power continue to innovate and offer punters great value, such as the New Customer offer of £40 when you place your first £10 wager. The improved Bet Builder gives punters more control in allowing the creation of bespoke bets. There is also easy access to virtual betting, lotteries and, of course, a fully-functioning casino with great slots and live tables.
SpreadEx Sports
Having forged a reputation in the spread-betting world, last year saw Spreadex further cement itself in the fixed-odds and casino world. New accounts will receive £40 in bet bonuses when they deposit and wager your first £25. There is a £300 cashback offer for spread-bettors. Always the innovator, Spreadex have a refer-a-friend rebate scheme and several horse-racing money-back offers. The casino has been much-improved in 2022, including with some cracking new slots and over 40 tables in the Live Casino. A genuine quality all-rounder.
888 UK
This ERG Awards Prize Winner from 2021 is another firm that has really stepped up to the plate in 2023. The New Customer Offer is a generous £30 in Free Bets and a £10 Casino Bonus. Minimum deposit is £10 and minimum required odds are a liberal 1/2 (1.5). Their Acca Club, with the chance to win a £5 Free Bet every week, has been a huge hit. The site looks great, with over 30 sports to bet on, many in-play, and a Blog as well as a growing social media platform. The quintessential modern all-round UK betting site. Oh, and there are 3 high-quality Apps from 888, covering Sports, Casino and Poker.
Old vs New Online Bookmakers
One of the most striking differences between the newest betting sites and the more established ones like bet365 is the trend to offer one-size-fits-all sportsbook and casino hubs. This means slots, Live Casinos and high-quality sportsbooks all under one roof. With the expansion of business-to-business cooperation and the massive improvement in transferable and maintainable technology, more new betting sites can now manage to spin several plates at one time and maintain standards across the board.
App development is another striking change with new bookmakers. More and more betting is done “on-the-go”, away from traditional desktop sites. Many slots and casino games are now designed specifically for Apps and mobile sportsbook versions of the casinos and thus play better on the move. Equally, sportsbooks need to offer a full set of mobile in-play markets and cash-out options as the modern punter demands the right to be able to take a profit at a time of their choosing. Not every new sportsbook and casino needs to have an App, but they do need mobile versions that are always a match, if not superior, than the desktop offerings.
Welcome Offers have improved greatly over the last few years and, in a competitive market, new betting sites need to make sure that a player’s first few steps with them are memorable. Free Bets are now a required weapon in the online armoury, as are requiring Free Bet minimum odds that are not prohibitive. Casino-wise, wagering requirements (how many times you have to play a bonus before it can be withdrawn as cash) have been creeping down and this means better value for punters. After all, what is the use of Free Spins if there is almost nothing left in the kitty once all requirements have been fulfilled?
The acceptance of Cryptocurrencies is another development that has been taken up by some new betting sites. In a rapidly-changing economic landscape, giving players a wide range of deposit options is essential. E-Wallets and pre-paid card options have become part of the financial landscape in recent years and Crypto looks sure to follow. For example, UK’s newest sports betting site VegasLand offers Astro Pay and Neteller.
You can also check the newest online casinos and current promo code deals.
Our Favourite New Betting Sites for UK
- Fitzdares – brand-new online bookmaker
- All British Sport
- BetTarget
- 10bet – best new bet app
- Grosvenor Sports
- SBK
- SpreadEx UK
- PokerStars Bet – newest sports betting exchange for UK
- Casumo Sports Bet
- RedZone Sports
- BetRegal
- BetZone
- SpinzWin
These new sports betting online platforms carry the proper licensing so you can be sure of a fair bet every time. They offer additional useful services such as sports live streaming, mobile compitability, in-game odds, bet building and daily betting promotions, including free bets for NFL, EPL, Boxing, Tennis matches. And signing up couldn’t be simpler: just create an online username or alias and provide personal details like your name, address, and email. You can even enter a special promo code when you make your first deposit to earn free bets.

Discover New Sites for Online Betting
Explore the best new online sports betting websites for UK sports gamblers. Enjoy the latest betting platforms like brand new Pokerstars Bet Exchange, with best prices and odds, cutting-edge mobile apps, and the biggest deposit match bonuses, including free bets. Collect achievements and complete missions to earn points and rewards while you watch live streams and follow all the action with top new football mobile sites!
Casumo
Best 2023 Welcome Bonus: Bet £10, Get £10 Free Bet
PROMO CODE: n/a
Casumo Sports is the new online betting site with great odds on football, tennis and free bets bonus offers to new customers from the UK in 2023, attached to one of the world’s most popular online casinos. Like its online casino, Casumo Sports boasts a user-friendly lobby where you can cut straight to your favourite sports in seconds.
BetRegal
Sign Up Bonus: Bet £20, Get £10 Free Bet
PROMO CODE: n/a
BetRegal is operated by Aspire Global International Ltd, an igaming company based in Malta. However, the site runs under a UK Gambling Commission licence for its British-based customers. BetRegal runs various ongoing sports betting promotions, including cash back on losses.
Spreadex
New Customer Bonus: £25 and get up to £50 in bonuses
PROMO CODE: n/a
Originally set up as a financial trading platform in 1999, Spreadex has since added an online sportsbook to its operation. You can bet on hundreds of fixed odds betting markets alongside the traditional spread betting platform. Spreadex also provides in-play betting on football and other sports.
RedZone
Welcome Bonus: £20 Free bet
PROMO CODE: n/a
Redzone.bet is only about 5 years old but has already built up a reputation for its slick online betting platform aimed at UK customers. While the site started out focussing on US sports like American Football, the lobby has been expanded to include football and horse racing.
Some other new sports betting sites with UK license include: Bet Goodwin, Bet Dukes, QueenBet and VBet.
New Sites Offers
New Betting Site | Sign-up Bonus for UK |
Casumo | bet builder & in-play betting |
10bet | up to £50 in welcome deposit bonus |
Spreadex | £35 free bet bonus, new customers only |
Recently launched online betting and gambling websites will run generous bonuses to attract new UK players. Typically, these betting offers will take the form of free bets or 100% deposit match bonuses which you can use on football or other eligible sports.
To claim a welcome bonus at a new betting site, either enter a promo code on the registration form or make a first deposit. Some brand new online bookmakers will simply credit you with free bets or bonus funds as soon as you finish the sign-up process.
Deposit Match Bonus
Many new sportsbooks offer some kind of deposit match deal. Make your first qualifying deposit up to the maximum at one of the toip new UK betting sites like Casumo, and the bookie will match it 100% with bonus funds. You then have a few days within which to gamble your funds on eligible odds markets like 1X2. As long as you meet the wagering requirements, you can withdraw your winnings.
No Deposit Betting Bonus
It’s easy to claim a free bet – no deposit required! Just complete the registration and you will be credited with one or two free wagers. You’ll have to place bets at the minimum odds stated on the terms and conditions page. There may also be some restriction on the sports you can place bets on.
If you win your free bets, you may be able to withdraw all your winnings. Most times, however, you’ll have to “roll over” your winnings 1-2 times before you can withdraw them.
Free Bets
The free bets are popular at UK brand-new sports betting sites, but you can also find them at the best new online bookies. To qualify, make a first real-money bet. If it loses, you’ll be refunded up the value of the bet. The refund will come in the form of a free bet which you can use on sports of your choice.
Other popular sports betting bonuses by new UK bookmakers:
- Best Odds Guaranteed (horse racing)
- Acca Insurance (football/sports)
- Acca Boosts (football/sports)
- Money back on losing bets (sports)
- Extra Places Paid (racing)
Join the Best New UK Online Betting Sites Now
UK’s best new online sports betting sites in 2023 can offer better software, odds, featuresm bet types, acca bonuses and bigger bonuses than more established bookmakers. You might also get access to brand new mobile apps that offer a seamless betting experience on the move.
Whatever new betting site you go for, it’s vital you can trust it for safety and security. All of our top new sportsbooks guarantee UK licencing, top security protocols, and generous bonuses. Take advantage today when you sign up for an account.

Here’s what you need to do to open a new betting site account
- Click on the ‘Join Now’ button when you select a new online sportsbook.
- Create your username and password. Provide personal details including your date of birth and email.
- Click on the verification email to complete the sign-up process.
- Enter a promo code to claim your free bets or make a deposit first.
You can also open your account by downloading a dedicated mobile betting app. Find the new sports betting app in the App Store (iOS) or get the Android app from the Google Play Store. You’ll need to ensure you have enough memory on your smartphone and be running the right version of the OS.

Benefits and Downsides of the Top New UK Betting Sites
New betting sites are appearing all the time. It’s important to do some research before you start making your first wagers. However, all new bookmakers should be properly licenced and carry the right level of security.
Pluses:
- Cutting-edge software and mobile apps
- Lots of deposit options, including bitcoin
- Latest features like statistics and live streams
- Generous bonuses, including odds boosts and free bets
Downsides:
- May not be as established as a well-known site
- Might be lacking in markets and sports
New UK online sports betting sites offer the latest software platforms and a host of great bonuses and offers. Here’s a closer look at some of the top new online bookies to enjoy in 2023.