William Hill Sports Betting Offer & Good Alternatives for Free Bets

It is important to note that BritishGambler has no affiliate partnership with William Hill Sports. As such, we do not utilise their services or place bets on their platform. Our reviews are based exclusively on publicly available information from their website. Please be aware that we do not update details regarding their bonuses, offers, or terms. We recommend visiting their site directly to have the most up-to-date information on their offerings.

We found 3 good alternatives to William Hill’s welcome offer. You can get free bets at Bet365, Betfred, and Betway Sports.

William Hill is one of the top sports betting platforms, that offers hundreds of sports to bet on via their mobile app and its online site. Founded in 1934, William Hill is licensed and regulated by the UK Gambling Commission. While they employ 12,000 people globally, William Hill started out as a UK business and it is still their home market, accounting for 64 percent of their business last year. There are significant in-play betting odds, new customer offers and existing player promotions, as well as free betting tips, live streaming options and more exciting features for all new and experienced bettors from the UK. Here we review the William Hill betting service, including the latest bonus offers, free bet deals, odds, markets and payment methods.

William Hill Free Bet Offer & Promo Code

William Hill offers new signups a “Bet £10 Get £30” bonus. New customers who sign up using Will Hill code R30 receive two £15 free bets credited to their William Hill online betting account. To get total £30 free bets you have to place a qualifying bet of £10 or more: full Will Hill welcome promo terms apply, 18+ UK new customers only.

William Hill Sign-up Sports Betting Bonus

William Hill offers new sign-ups the chance to earn free bets when they join William Hill online sportsbook. To take advantage of this welcome promo, simply create a new William Hill betting account with a signup code R30 and make your first deposit worth at least £10. Four free bets credits are then put in your account. The main wagering term is that the odds for your bet must be 1/2 (1.5) or more.

How to Claim William Hill Free Bet Offer

• Register a William Hill sport betting account by using R30 promo code;
• Once registered, place a £10/€10 bet (at odds of 1/2 (1.5) or greater);
• To access your free bet add a new selection to your bet slip at William Hill sportsbook. Note the free bets available on the drop-down list on the bet slip.
• Free bets will be paid as 3 x £10/€10 denominations;

Already signed up for a William Hill betting account? Have a look at other UK bookmaker new customer offers and free bets.

Try alternatives to William Hill Sports, get more bonuses and free bets!

William Hill Sports Betting Promotions

William Hill also offers loyal existing customers a host of daily and weekly promotions, many of which are geared towards football, horse racing, and major sporting events like golf’s Masters or Wimbledon.

No acca bonuses any longer available at William Hill at this moment.

William Hill also offers three free Bet Boosts on horse racing every day. With William Hill, players can win money even if their bet doesn’t via cash in. There’s an opportunity to accept an early pay out offer while the action is ongoing.

• New Customer Bonus 2025: Bet £10 to get £30.
• With Best Odds Guaranteed, William Hill will honour the ante-post odds if they exceed the Starting Price (SP).
• Enhanced horse racing odds are offered on a range of big meets like the Grand National as well as for Premier League. You can also claim Racing Flash Odds which are available for a limited time only.
• Bet Boosts are offered regularly at the William Hill betting site and via the mobile app. You can choose up to 3 Bet Boosts per day which can be used to enhance your win or each-way wager.
• Pick Your Places offer lets you increase the number of each-way places available.
• Fancy an outsider bet? Choose the Lengthen Your Odds option and create an even bigger each-way price for your bet.
• 10% cashback bonus on losing bets

Try alternatives to William Hill sports by checking out other great mobile sportsbooks, like bet365 Sports or Ladbrokes betting site.

William Hill Sports: Odds, Events & Bet Types

Football betting is prevalent at William Hill Bet, which offers action and odds on the Premier League, Champions League, FA Cup, Championship, and UEFA football games in 2025, among other leagues and competitions. Horse racing betting options include the Cheltenham Festival, Epsom Derby, and the Grand National. Rugby lines are offered on the Gallagher Premiership, Guinness PRO14 and Six Nations. There’s boxing betting with live odds on the biggest fights from flyweight to heavyweight. Darts betting features Premier League Darts competition, while tennis covers all of the Grand Slam events. There’s also betting on UFC and MMA, F1, snooker, NFL, cricket, golf, greyhound racing and Will Hill TV betting.

William Hill’s betting odds aren’t as extensive as some other betting sites, but what they offer, they cover in depth. They provide moneylines, spreads, totals, first half, second half, futures, propositions and accumulators.

William Hill sports betting site offers some of the most comprehensive betting options and of course Premier League odds.

With William Hill sports you can bet on over 30 sports including football, golf, cricket, tournaments such as FIFA World Cup, Ryder Cup, European Championships, Super Bowl, Wimbledon, and the Open Championship to name just a few. They carry a wide range of niche sports and competitions too for comprehensive coverage of the sporting world.

Bet the tote in the UK or find outrights and pre-game bets on US sports like American Football. In addition, you have the option to bet on overseas lotteries in countries like Ireland and Australia.

William Hill Featured Sports Odds:

• Football
• Horse Racing
• Golf
• American Football
• Boxing
• Cricket
• Rugby Union
• Rugby League
• Lotteries
• Motor Racing
• Tennis
• eSports
• UFC/MMA
• Snooker

With William Hill betting site you can also place bets on novelties, entertainment events, such as Oscars, Next James Bond actor, Olympics, politics and much more.

To find the markets you want, check out the Daily List or find easy-to-use coupons showing all the day’s footie games in one place.

WH for Horse Race Bettors

William Hill is one of the best horse racing betting sites in the UK. The platform offers a comprehensive selection of horse racing odds, betting markets, including handicap races at William Hill Racing League, and promotions for customers in the UK and overseas. William Hill began operating as a licensed bookmaker back in 1934. They satisfy all of the criteria that these regulators demand, including the provision of adequate customer support – you can contact William Hill with queries 24/7 via live chat, or alternatively use their phoneline, email or social media services.

The biggest horse racing events in the UK to bet on with William Hill are Royal Ascot, the Grand National, the Cheltenham Festival, and the Hennessy Gold Cup. William Hill will offer special bonuses and promotions relevant to these races, so it’s a good idea to keep these booked in your calendar and to keep an eye out for any special offers. If you’re looking for Cheltenham promotions, you should go to the promotions section on the William Hill website. There, you will find outright winners and placing bonuses to name just a few special offers. 

Interesting, that the biggest ever horse racing win at William Hill was from a customer who placed a 50p bet on a 2,000,000/1 accumulator that earned him £1 million.

William Hill Betting Extras

• In-Play Betting: William Hill bookie offers full in-play betting all under one roof. British punters looking for in-play odds can certainly find them at William Hill sports betting site. Whether it’s the Premier League or Ryder Cup, William Hill will provide up-to-date live odds. Navigate the Will Hill In-Play Sports tab to find all available odds happening that day.
• William Hill Sports Live Streams: Watch live streams on selected sports. Toggle the in-play sports lobby to show which games have in-game stats and actual live streams. You must be logged on to watch streams via William Hill’s Betting TV channels. Horse Races: William Hill offers subscribers live weekly streaming of the biggest horse racing events. Many races can be watched through William Hill’s Betting TV stream or RacingTV.
• Free Expert Tips: William Hill UK offers free sporting tips from a range of expert journalists and their impressive cast of brand ambassadors like Anthony Joshua, Robbie Savage, and Tony McCoy. These tips range from pre-match betting predictions on football or the latest horse racing tips.
• Virtual Horse Racing & Bet Calculator: Use William Hill’s free Bet Calculator to calculate your potential winnings from today’s racing.
• William Hill #YourOdds: #YourOdds is William Hill’s version of the create-a-bet phenomenon. Create your own wagers and present your offer to William Hill by tweet. You’ll then get a bespoke price based on your picks. It is a new promotional offer by William Hill Sports. Try it out and improve your odds!

William Hill In-Play Betting Odds & Live Streaming

There’s an extensive menu of live in-play wagering at William Hill and it all can be found via one click on the live betting icon at the top of the site’s web page.

William Hill offers up-to-date scoreboards on all in-play events so that bettors know exactly what’s happening in real time. Live bettors will be delighted to know that through William Hill TV (WHTV), they can watch thousands of live events through the William Hill live streaming feature. This includes football games, horse racing, rugby, cricket boxing and more.

William Hill provides all players with the My Bets feature. It offers both a history and a future for every bet each player has made with William Hill. It includes open bets, but also has a new ‘Settled’ tab giving players easy access to their settled bets for the last 48 hours. They can also click on ‘View full bet history’ to go to their account section and see their full history of bets placed with William Hill.

Will Hill Betting App

William Hill customers will find that they can access all the betting markets, sports, betting lines and promotions via the William Hill app. Downloadable for both Android and iOS devices, the installation process is smooth and easy. It’s well designed and very user-friendly.

William Hill for Android 8.0+: Download app from Google Play Store or William Hill website.
William Hill for iOS 12.0+: Download app direct from App Store.

You can use the William Hill mobile betting app to wager, get Bet Boosts Bonus, and watch streamed events on the day’s horse races or matches. The William Hill Bet app also provides you with in-depth stats and live scores on the big in-play matches.

The mobile app also features a cool ‘Top Bets Widget’. This now offers a new feature with a pre-programmed accumulator featuring the top 5 football bets that day.

To register for a new account, click the sign-up button and provide the required personal information on the William Hill Sports registration page. Here is a list of the best betting apps and mobile sportsbooks for football bets.

Payment Options

William Hill accepts debit cards, ewallets, Apple Pay, online banking, cash vouchers, prepaid cards and cash transfers. Credit cards are not accepted in the UK.

The minimum withdrawal for most banking methods is £5, and you’ll have to wait 3-5 working days to receive funds from a bank transfer or Apple Pay.

• Visa (max. £99,000)
• Mastercard (max. £99,000)
• PayPal (max. £5,500)
• Skrill (max. £80,000)
• NETELLER (max. £25,000)
• ecoPayz (max. £8,400)
• Apple Pay (max. £99,000)
• Online bank transfer (max. £10,000)
• paysafecard (max. £200)

William Hill does not accept bitcoins or other cryptocurrencies for deposits and withdrawals.

William Hill customer service can be reached via phone ( 0870 518 1715 from 9 a.m.-5 p.m., Monday to Sunday), or email (Shophelp@williamhill.co.uk). Responses to emails generally take 48 hours.  

William Hill Customer Reviews

William Hill scores an impressive 4.4 on Android and a sensational 4.6 on iOS. There are just short of 60,000 reviews with the vast majority of punters stating how easy it is to navigate around the app as well as claim the daily bonus on offer. 

When you compare the rating punters gave William Hill’s app compared to say Ladbrokes, which scored a 3.1 on the app reviews, it’s clear to see that William Hill’s app is by far and away from the best one on the market and a lot of that comes down to how user friendly it is. 

Unprecedented Regulatory Penalty: William Hill’s Record $24 Million Fine for Serious Compliance Failures”

Why William Hill Was Fined by UKGC?

UK’s prominent betting group, William Hill, was imposed with a record-breaking fine of 19.2 million pounds ($23.7 million) by the Gambling Commission. The unprecedented fine, the highest ever issued by the regulator, was a result of the firm’s substantial failures to protect consumers and prevent money laundering.

The Gambling Commission’s investigation revealed alarming and widespread issues within the three companies under the William Hill group, now owned by online gaming and betting operator 888. These issues were so severe that the regulator contemplated suspending the firm’s license.

However, the suspension was avoided as William Hill acknowledged its failings and swiftly worked towards making necessary improvements. Andrew Rhodes, the Gambling Commission Chief Executive, pointed out that the company exhibited grave non-compliance with safer gambling measures and demonstrated significant anti-money laundering control failings.

The Gambling Commission’s findings highlighted several significant failures within the William Hill companies. For instance, one customer was allowed to spend 23,000 pounds in a span of 20 minutes without any checks. Another customer lost 14,900 pounds in 70 minutes. Furthermore, the company failed to conduct necessary checks on large sums of money deposited with the William Hill companies.

However, 888, which had completed its takeover of William Hill and its associated companies the previous year, clarified that the problems which led to the fines were related to the period before its ownership. After acquiring William Hill, the company was quick to address the identified issues by implementing a rigorous action plan.

Will Hill FAQ