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william hill promo code & sign up offer
William Hill
William Hill
William Hill Sports Offer: £30 in Free Bets
UK bettors new to William Hill online bookmaker get £30 in free bets when they deposit £10.
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Sports bettors new to William Hill get £30 in free bets when they deposit £10. Funds are credited as 2 x £15/€15 free bets after a new customer places a bet of £10/€10 or greater at odds of at least 1/5 (1.20). Free bets can be used on any sportsbook category, and any unused funds will expire 30 days after being credited. Customers must be 18 or over. Full terms and conditions apply. Please gamble responsibly.
William Hill Sports is UK licensed. The site offers free bets, in-play betting odds, live streaming and easy to use app.
  • William Hill licensed by UK Gambling Commission
  • Free Bets Bonus & Daily Boosts
  • Easy Registration & Quick Login
  • Download Android & iOS App
  • Live Scores & Results
  • William Hill Sports Bet Builder
  • Live Streaming & In-Play Odds
  • William Hill Live Chat Support 24/7
Our Rating
5.0 rating based on 1 rating

William Hill Sports Betting Bonus Offer & Free Bet

We review William Hill betting site, including the latest offers, betting features, odds, sports markets and payment methods.

William Hill Sports Sign-up Offer

New players who sign up via William Hill betting site or an app using the promo code C30 receive four £10 free bets credited to their William Hill account. To get free bets you have to place a qualifying bet of £10 or more. Full terms apply, 18+ UK new customers only.

William Hill
William Hill Promo Code H30
New UK players to William Hill get £30 in free bets when they deposit £10. Funds are credited as 2 x £15 free bets after a new customer places a bet of £10 or greater at odds of at least 1/5 (1.20). Promo Code is H30.

Already signed up for a William Hill betting account? Have a look at other UK bookmaker new customer offers and free bets.

William Hill Free Bets

William Hill Betting OfferPromo Details
Bonus TypeFree Bets
Bonus Amount2 x £15
William Hill TermsSign up, deposit, place bet £10 at odds of 1/2 (1.5)
William Hill Sports Promo CodeP30
William Hill Bookmaker – New Customers Receive £30 in Free Bets

William Hill offers new sign-ups the chance to earn free bets when they join William Hill online sportsbook. To take advantage of this promotion, simply create a new account and make your first deposit worth at least £10. Four free bets credits are then put in your account. The main wagering term is that the odds for your bet must be 1/2 (1.5) or more.

This is how to claim William Hill free bet bonus:

  • Sign up for a William Hill new betting account by using P30 code;
  • Once registered, place a £10/€10 bet (at odds of 1/2 (1.5) or greater);
  • To access your free bet add a new selection to your bet slip at William Hill sportsbook. Note the free bets available on the drop-down list on the bet slip.
  • Free bets will be paid as 2 x £15/€15 denominations;

What is the William Hill Sports Bonus Code?


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Sportsbook Bonus
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    5.0 rating based on 1 rating
    Get £30 in Free Bets

Introduction to William Hill Online Bookmaker

Founded in 1934, William Hill is licensed and regulated by the UK Gambling Commission. While they employ 12,000 people globally, William Hill started out as a UK business and it is still their home market, accounting for 64 percent of their business last year.

William Hill offers hundreds of sports to bet on via their mobile app and its betting site. There are significant in-play betting odds, new customer offers and existing player promotions, as well as free betting tips, live streaming options and more exciting features for all new and experienced bettors from the UK.

With a relaxation of UK gambling laws in the 1960s, William Hill quickly moved into the area of high street betting shops. Interesting, that William Hill was also one of the early pioneers in telephone betting and online sports wagering. 

William Hill sportsbook is now licensed in 13 countries, including the burgeoning US market where its online betting operations were acquired and rebranded by Caesars Sports. You can place wagers online or through your mobile, make deposits and even watch live streams and follow live scores via your William Hill sports betting account.

Fertilizer salesperson Fred Craggs from Yorkshire scooped an incredible eightfold win. Craggs put 50p on an accumulator at odds of 2,000,000/1 and ended up winning £1 million when all his chosen horses came in first. 

William Hill Promotions

William Hill also offers loyal existing customers a host of daily and weekly promotions, many of which are geared towards football, horse racing, and major sporting events like golf’s Masters or Wimbledon.

All players can boost the odds of acca trebles and above in order to win more on a successful wager. William Hill sports also provides acca insurance. If a player is victimized for one setback on an acca bet of five or more selections, they’ll be eligible for their money back as a free bet of up to £20.

William Hill also offers three free Bet Boosts on horse racing every day. With William Hill, players can win money even if their bet doesn’t via cash in. There’s an opportunity to accept an early pay out offer while the action is ongoing.

  • William Hill new customer offer in form of the risk-free bets
  • Top Price Guaranteed on enhanced odds markets
  • Bet Boost promotion on selected horse racing and greyhound meetings
  • Acca Insurance on losing legs
  • William Hill Best Odds Guaranteed on UK & Irish horse racing
  • 10% cashback bonus on losing bets

Try alternatives to William Hill sports by checking out other great mobile sportsbooks, like bet365 Sports or Ladbrokes betting site.

William Hill Sports Markets, Events & Bet Types

Football betting is prevalent at William Hill Bet, which offers action and odds on the Premier League, Champions League, FA Cup, Championship, and UEFA football games in 2024, among other leagues and competitions. Horse racing betting options include the Cheltenham Festival, Epsom Derby, and the Grand National. Rugby lines are offered on the Gallagher Premiership, Guinness PRO14 and Six Nations. There’s boxing betting with live odds on the biggest fights from flyweight to heavyweight. Darts betting features Premier League Darts competition, while tennis covers all of the Grand Slam events. There’s also betting on UFC and MMA, F1, snooker, NFL, cricket, golf, greyhound racing and Will Hill TV betting.

William Hill’s betting odds aren’t as extensive as some other betting sites, but what they offer, they cover in depth. They provide moneylines, spreads, totals, first half, second half, futures, propositions and accumulators.

William Hill sports betting site offers some of the most comprehensive betting options and of course Premier League odds.

With William Hill sports you can bet on over 30 sports including football, golf, cricket, tournaments such as FIFA World Cup 2022, Ryder Cup, European Championships, Super Bowl, Wimbledon, and the Open Championship to name just a few. They carry a wide range of niche sports and competitions too for comprehensive coverage of the sporting world.

Bet the tote in the UK or find outrights and pre-game bets on US sports like American Football. In addition, you have the option to bet on overseas lotteries in countries like Ireland and Australia.

William Hill Featured Sports Odds:

  • Football
  • Horse Racing
  • Golf
  • American Football
  • Boxing
  • Cricket
  • Rugby Union
  • Rugby League
  • Lotteries
  • Motor Racing
  • Tennis
  • eSports
  • Snooker

With William Hill betting site you can also place bets on novelties, entertainment events, such as Oscars, Olympics, politics (US Election 2024, for example) and much more.

To find the markets you want, check out the Daily List or find easy-to-use coupons showing all the day’s footie games in one place.

William Hill Betting Extras

  • In-Play Betting: William Hill bookie offers full in-play betting all under one roof. British punters looking for in-play odds can certainly find them at William Hill sports betting site. Whether it’s the Premier League or Ryder Cup, William Hill will provide up-to-date live odds. Navigate the Will Hill In-Play Sports tab to find all available odds happening that day.
  • William Hill Sports Live Streams: You can also watch live streams on selected sports. Toggle the in-play sports lobby to show which games have in-game stats and which have actual live streams. You will have to be logged on to watch streams via William Hill’s Betting TV channels.
  • Free Expert Tips: William Hill UK offers free sporting tips from a range of expert journalists and their impressive cast of brand ambassadors like Anthony Joshua, Robbie Savage, and Tony McCoy. These tips range from pre-match betting predictions on football or the latest horse racing tips.
  • William Hill #YourOdds: #YourOdds is William Hill’s version of the create-a-bet phenomenon. Create your own wagers and present your offer to William Hill by tweet. You’ll then get a bespoke price based on your picks. It is a new promotional offer by William Hill Sports. Try it out, improve your odds!

William Hill In-Play Betting Odds & Live Streaming

There’s an extensive menu of live in-play wagering at William Hill and it all can be found via one click on the live betting icon at the top of the site’s web page.

William Hill offers up-to-date scoreboards on all in-play events so that bettors know exactly what’s happening in real time. Live bettors will be delighted to know that through William Hill TV (WHTV), they can watch thousands of live events through the William Hill live streaming feature. This includes football games, horse racing, rugby, cricket boxing and more.

William Hill provides all players with the My Bets feature. It offers both a history and a future for every bet each player has made with William Hill. It includes open bets, but also has a new ‘Settled’ tab giving players easy access to their settled bets for the last 48 hours. They can also click on ‘View full bet history’ to go to their account section and see their full history of bets placed with William Hill.

William Hill Sports Betting Site

William Hill World Cup Betting Odds & Offers

William Hill is sure to be one of the United Kingdom’s biggest betting destinations for the 2022 World Cup, offering competitive betting options and odds, in-play betting and regular specials to draw in punters.

As always, William Hill’s ‘Scratch of the Day’ promotion will give customers the chance to win boosted World Cup 2022 odds, sweepstakes and free bets depending on the outcome of one’s scratch luck on any given day! Will Hill remains to be seen whether the online bookmaker will bring the special back for Qatar, but customers can rest assured another major promotion will take its place if not.

William Hill bettors also had the chance to participate in the ‘Perfect Hat Trick’ promotion during previous World Cup, giving in-person punters the chance at a £1 million prize draw if they could predict the number of goals, cards and corners in the three chosen games each matchday.

Sports Betting App

William Hill customers will find that they can access all the betting markets, sports, betting lines and promotions via the William Hill app. Downloadable for both Android and iOS devices, the installation process is smooth and easy. It’s well designed and very user-friendly.

William Hill for Android 5.0+: Download app from Google Play Store or William Hill website.
William Hill for iOS 11.0+: Download app direct from App Store

William Hill Sports Betting App

You can use the William Hill mobile betting app to wager, get Bet Boosts Bonus, and watch streamed events on the day’s horse races or matches. The William Hill Bet app also provides you with in-depth stats and live scores on the big in-play matches.

The mobile app also features a cool ‘Top Bets Widget’. This now offers a new feature with a pre-programmed accumulator featuring the top 5 football bets that day.

To register for a new account, click the sign-up button and provide the required personal information on the William Hill Sports registration page.

Payment Options

William Hill accepts debit cards, ewallets, Apple Pay, online banking, cash vouchers, prepaid cards and cash transfers. Credit cards are not accepted in the UK.

The minimum withdrawal for most banking methods is £5, and you’ll have to wait 3-5 working days to receive funds from a bank transfer or Apple Pay.

  • Visa (max. £99,000)
  • Mastercard (max. £99,000)
  • PayPal (max. £5,500)
  • Skrill (max. £80,000)
  • NETELLER (max. £25,000)
  • ecoPayz (max. £8,400)
  • Apple Pay (max. £99,000)
  • Online bank transfer (max. £10,000)
  • paysafecard (max. £200)

William Hill does not accept bitcoins or other cryptocurrencies for deposits and withdrawals.

Support & Customer Service

William Hill customer service can be reached via phone ( 0870 518 1715 from 9 a.m.-5 p.m., Monday to Sunday), or email ( Responses to emails generally take 48 hours.  

William Hill Review

Willaim Hill Sports Betting Review

William Hill scores an impressive 4.4 on Android and a sensational 4.6 on iOS. There are just short of 60,000 reviews with the vast majority of punters stating how easy it is to navigate around the app as well as claim the daily bonus on offer. 

When you compare the rating punters gave William Hill’s app compared to say Ladbrokes, which scored a 3.1 on the app reviews, it’s clear to see that William Hill’s app is by far and away from the best one on the market and a lot of that comes down to how user friendly it is. 

How to delete William Hill betting account?

Simply send an email to customer services stating that you would like to delete your account and they will arrange to do so.

Does William Hill offers free betting tips and predictions?

William Hill offers free sporting tips from a range of expert journalists and their impressive cast of brand ambassadors that includes Anthony Joshua, Robbie Savage, Kirsty Gallacher, and Sir Anthony McCoy. These tips range from pre-match betting predictions on football or the latest horse racing tips.

What is the payout time at Will Hill UK Bookie?

In most cases, it will take one to three days to be paid out, depending on the bank. 

How do you request a #YourOdds bet? at William Hill UK?

Here’s how to request a #YourOdds bet:
Login to
Tweet @WilliamHill with your requested bet with #YourOdds.
William Hill will then reply with the odds when your bet has been added.
Place the bet.

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