In a move to boost player safety and promote responsible gambling, the UK Gambling Commission has introduced a series of new regulations in line with recent government reforms. Key changes include reducing game intensity to limit player spending, introducing user-controlled marketing opt-outs, and enhancing age verification measures in both online and land-based venues. Additionally, financial vulnerability checks have been added, ensuring players showing signs of financial risk are identified early.
The government’s “High stakes: gambling reform for the digital age” paper laid the foundation for these changes, pushing for a safer gaming environment. Many online casinos and sportsbooks, including top names like Paddy Power and Betfair, are already implementing these updates. While some players may initially find these regulations limiting, the changes aim to protect consumers and maintain a healthy, sustainable industry. UK players can now enjoy their favourite real money online games with greater peace of mind, knowing that these additional safeguards are in place.
