You’ve seen the rest, but you’ll always choose to go with the best. That’s the principle behind the best odds guaranteed offer that several of the top bookmakers in the UK are providing to punters. 

This promotion, as well as free bet deals, can be looked upon as a security blanket for bettors. It assures you that whenever you place your bet, if at some point during the day of the event the odds shift to a better price than your starting price, you’ll get that better price for a win. And if the odds drop below your starting price, you’ll still be paid out on a winning wager at your starting price.

In the majority of cases, these best odds guaranteed offers only apply to UK and Irish horse racing with some of the top horse betting platforms. And you’ll need to make your bet on the day of the race after a pre-established starting time in the morning. 

It is worth noting that shopping around is worthwhile. Some sites offer best odds guaranteed on other sports like football, tennis, and snooker. And as is always the case with any type of betting, remembering to stick to your limits and bet responsibly is paramount.

Comparison of Best Odds Guaranteed Offers by UK Betting Sites

Betting Site	Sports Covered	Offer Details	Max Payout
BetVictor	UK/Irish Horse Racing, Greyhound	Pays at a higher starting price across multiple sports.	£10,000 per day
Ladbrokes	Football, Horse Racing, Tennis, Motor-bikes, Snooker	Pays at higher starting price across multiple sports.	No limit stated
Unibet	UK/Irish Horse Racing	Offers daily from 8am, combines with Daily Uniboost.	£25,000
Betfred	UK/Irish Horse Racing	Pays higher of starting price or price taken.	No limit stated
Bet365	Horse Racing (excl. select international races)	Pays higher of starting price or price taken, on win and each way bets.	No limit stated
Fitzdares	UK/Irish Horse Racing	Offer limited to select customers, no early cash out.	£1,000 per bet
Betway	UK/Irish Horse Racing	Applies to both single bets and multiples, must bet after 9am.	No limit stated
Grosvenor Sport	UK/Irish Horse Racing	Assures highest price on winning bets placed after 9am.	No limit stated

Best Odds Guaranteed by UK Bookmaker

Best odds guaranteed at BetVictor

Take the early price at any UK or Irish horse racing or greyhound meeting. Place the bet on the day of the race between 9am and the start of the race and BetVictor will pay out at the starting price if it’s bigger. This offer is ineligible if an early cash out or partial cash out is initiated. The maximum payout on this offer is £10,000 per day.

Bet365 BOG

Place a bet at Bet365 on any horse race from 8am on the day of race, taking the price on your selection. If your selection wins and the starting price is greater, Bet365 will pay you out at the bigger odds. This best odds guaranteed offer applies to bets placed on the standard win and each way fixed odds market only. bet 365 Best Odds Guaranteed is only for UK & Irish Horse Racing and Greyhounds, all racing in Australia, New Zealand, Japan, Singapore and Hong Kong is excluded.

Ladbrokes

When it comes to getting the best odds guaranteed, there’s no better place to be than Ladbrokes. While the majority of UK betting sites limit their best odds guaranteed promotion to UK and Irish horse racing, Ladbrokes runs the gauntlet of popular sports when it comes to their best odds guaranteed offers. At Ladbrokes, they’ll guarantee payouts at the best odds on football, horse racing, tennis, motor-bikes, or snooker. If the starting price on your bet on any of these sports is higher than the odds you took, Ladbrokes will pay you at the higher odds, maximizing your winnings.

Unibet BOG

When it comes to the best odds guaranteed, Unibet is definitely a betting site you should be strongly considering as your go to option. They will make the best odds guaranteed offer on every UK and Irish horse racing event every single day of the year. While that’s not uncommon, where we found the Unibet experience to be different is in the fact that you can begin placing these best odds guaranteed plays by 8am on race day. As well, the maximum amount you can win with this offer is £25,000. They also permit you to combine their Daily Uniboost offer with their best odds guaranteed platform.

Betfred BOG

Betfred enables you to back a horse in a UK or Irish race after 8am on the day of the race. If the starting price of your selection is shorter than the price taken when you placed your bet, you’ll get paid at your original price. However, if the starting price of your selection is bigger than the price taken, you’ll get paid at the bigger price.

Fitzdares BOG

At Fitzdares, they provide the best odds guaranteed on all UK and Irish horse racing. However, this offer is only delivered to select customers. For those accounts that qualify to access this offer, the maximum win is limited to £1,000 per bet. You must place your bets after 9am on the day of the race to be eligible for the best odds guaranteed and if you opt to go with an early cash out option, you’ll be forfeiting the best odds guaranteed.

Betway

Betway delivers a best odds guaranteed promotion covering all UK and Irish horse racing. It applies to both single bets and multiples. Betway will pay out the best price on all horse racing bets as long as the bet is placed after 9am on the day of the race.

Grosvenor Sport

If you bet on a UK or Irish horse race and the odds later fluctuate to give you a better price, the Grosvenor Sport best odds guaranteed promotion assures that you’ll get paid out at the highest price should you back a winner. All you need to do is get your bet down after 9am on the day of the race.

How Best Odds Guaranteed Works

The mechanics are simple:

• You place a bet at fixed odds on the day of the event
• If the SP is higher, you’re paid at the better price
• If the SP is lower, your original odds still apply

This applies only to winning bets. If your selection loses, standard rules apply.

In most cases, BOG is limited to UK and Irish horse racing, and bets must be placed after a specified morning cutoff—usually between 8am and 9am on race day.

Best Odds Guaranteed on Football, Tennis, Snooker & Motorsports

Best Odds Guaranteed is overwhelmingly associated with UK and Irish horse racing, where it has become an industry standard. Outside racing, however, BOG is far less common and typically limited to selected bookmakers and specific markets.

At present, Ladbrokes is the standout operator extending Best Odds Guaranteed beyond racing. The promotion applies to selected fixed-odds markets across sports such as football, tennis, snooker, and motorsports. As with horse racing, if the official starting price moves in your favor, winning bets are settled at the higher odds.

That said, coverage is not universal. BOG on non-racing sports usually applies only to:

• Match winner markets
• Pre-match fixed odds bets
• Events settled at an official starting price

Markets such as in-play betting, handicaps, player props, and specials are typically excluded.

Most other UK bookmakers restrict Best Odds Guaranteed to horse racing only, instead offering alternatives like price boosts or enhanced odds on football and tennis. While these promotions can add value, they are not the same as a true Best Odds Guaranteed settlement.

The Best bet365 BOG Offer Explained

bet365 offers Best Odds Guaranteed on every UK and Irish horse race. From 08:00 on the day of the race, customers who take a price will be paid out at the bigger Starting Price if it’s higher when their selection wins or places. The promotion applies to Win and Each Way Fixed Odds bets, with certain exclusions, and is available to new and eligible customers only.

Which Betting Sites Offer the Best Odds Guaranteed Promotions?

In our opinion, Ladbrokes and Unibet are the frontrunners for the best odds guaranteed promotions. Ladbrokes extends this offer across multiple sports, making it highly versatile, while Unibet consistently provides this benefit daily for all UK and Irish horse races, coupled with their Daily Uniboost for added value.