Looking for the best online bookmaker with a broad menu of live odds, sports markets and in-play (running) betting bonuses? Bet live with the best UK sites and enjoy the latest prices as they change with William Hill or bet365 in UK. Watch football or horse racing live and get the biggest live betting odds and new customer offers, including odds boost promotions. You can even claim free bets to use on football or other sports betting markets of your choice.
Top Live Betting Sites for UK
- bet365: £50 bet credits bonus
- betfred: best in-play odds
- 10bet – live bet app
- betfair – running odds
- William Hill
The biggest change in betting over the last few years has been the emergence of betting on events as they happen (“in-running” or live betting). Facilitated by the ubiquity of the smart-phone, punters are now able to watch a game of football, rugby or cricket unfold and then make a bet on any number of eventualities, based on how the game is going.
In football, the most popular live betting markets are the number of corners and bookings that each team receive. Bettors can make instant considered judgements on what they see happening in the game and wager accordingly. With most UK licensed online bookmakers now operating smart-phone Apps, the opportunity to follow changing odds in-running has never been greater. The safe and secure depositing of funds and the ease of withdrawal of winnings also fosters a sense of security and comfort. In-running/live betting can also offers “hedging” opportunities for bettors who are sitting on potentially winning positions. It allows them to lock-in profits rather than risk all on the outcome of a final selection in an accumulator.
Best In-Play Bookmakers Compared
Most UK online betting sites now offer in-play betting (or live betting odds) as standard. Find in-play betting strategies, live statistics, in-play odds witrh match tracking and head-to-heads for tennis, boxing, hockey, football (including World Cup offers) or cricket and bet in-running while you watch the live stream. You can even claim exclusive live in-play bonuses to make your bankroll go further.
|Bookmaker||Streams & Live Betting Odds||In-Play Bonus|
|bet365||Football, tennis, horse racing (At the Races, Racing TV)||Best odds on televised horse racing|
|William Hill||WHTV – horse racing, greyhound racing, football, tennis, cricket, basketball, darts, volleyball||10% cashback on losses|
|BetFred||Football, tennis, snooker||Double goalscorer odds|
- William HillGet £30 in Free Bets18+, BeGambleAware.org.
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.Read MoreH30
- Bet365Get £50 in Free Bets. Use code 365GMBLR18+, BeGambleAware.org.
Terms: 18+ New Customers Only. As a new bet365 sports betting customer, you can earn up to £50 Bet Credits (used as free bets) to use on sports of your choice. There is a minimum deposit of £10, and Bet Credits are made available when you settle your first bets made on site. To use Bet Credits, just select the option on your betting slip when you’re ready to gamble. Bet Credits must be used on selections at odds of 1/5 or higher. You can also use Credits in accumulators containing multiple outcomes. The bonus code 365GMBLR can be used during registration, but does not change the offer amount in any way.Read More365GMBLR
- BetfredBetFred Bonus: Bet £10, Get £30 in Free Bets18+, BeGambleAware.org.
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.Read MoreBETFRED60
How In-Play Sports Betting Works
In-play betting lets you place wagers in real time while a match is still taking place. You can place a bet after a goal is scored or a team is enjoying a period of possession. The live betting odds-makers will automatically update the bookmaker’s prices accordingly.
Plus, you can follow a game live via the bookmaker’s exclusive stream. You may need to make a qualifying bet to gain access, but it’s a great way of watching games that aren’t available on TV.
An online sports betting site will display all available in-play markets under the In-Play tab or via the individual sport. You can also browse by date to find all available markets for the days or weeks ahead.
Most online bookmakers offer a match tracker which lets you follow the game information. The bookie uses a graphic visualiser displaying the live score and stats such as number of attacks, shots on target and possession percentage.
Some online bookmakers also provide live streams on sports such as football, horse racing and tennis. You may need a positive account balance to watch live streams or to have made a recent wager.
Accepting In-Game Live Odds
In-play odds change all the time to reflect the match score and statistics. After a goal or major event in the game, the entire market may be taken down briefly so that odds can update. Any updated odds will also show up on your betting slip. You must click on the ‘Accept Changes’ button to allow the change in price.
In-Play Sports Betting Markets
With in-play betting odds, you can place real-time wagers on the outcome of the game as it happens (live). You can bet on the full-time result or match winner. However, you can also make quick bets at in-game live odds on specific moments in the game, such as next goal-scorer or team to receive a red card in a football match.
Many bookmakers also provide a Cash Out service on your bets. You can opt to settle your bet early and take a lower payout, rather than wait for the game to finish.
Some online betting sites also allow a Partial Cash-Out. You can settle some of your bet early and let the remainder ride.
In-Play Bonuses & Free Bets
Get free bets and other promos when you use in-play betting options at bet365 or William Hill. Most online bookies offer some sort of dedicated in-play bonus. These deals are reserved for anyone making an in-running wager. For instance, you may be able to claim money back on a portion of your losses. This deal is normally restricted to real-money bets rather than losses on free bets. You may also get odds boosts on televised races, NFL, NBA, MLB, EPL games, Boxing, Football, UFC and other sports at Unibet, 888Sport, Betfair, Grosvenor and other betting apps/sites with in-play betting markets.
In-Play Sport Betting FAQs
Of course. You can bet in-running on football, tennis or US sports for real money while watching the game.
Yes! The top online bookmakers provide live streams of games or a graphic visualiser so you can follow the action as it unfolds.
Absolutely. The Cash Out function lets you settle a bet early and take a profit before the game finishes. Some bookmakers also offer a Partial Cash Out service.